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Web Content Manager Resume Example

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WEB CONTENT MANAGER
Summary

Seasoned content strategist with a passion for improving the user experience across all aspects of interactive media. Extensive experience in UX, marketing, branding, project management and content management.

Highlights
  • Digital Content Strategy
  • Web user experience: customer journey, personas, user testing, session replays
  • Webtrends, ForeSee, Google Analytics
  • Experienced manager of web publishing team

  • Project Management
  • Photoshop, InDesign, Excel
  • HTML, CSS, PHP
  • Web analytics tools:
Accomplishments

Hired, trained and managed a team of successful content writers. Launched content optimization projects that helped increase traffic on website and customer satisfaction.

Experience
Web Content Manager
January 2013 to CurrentBio-Rad Laboratories － El Cerrito, CA
  • Led a team responsible for quality, accuracy and usability of bio-rad.com website content
  • Completed complex web content projects with cross functional team on tight deadlines and on budget
  • Web user experience: analyzed customer interviews and surveys, created complete set of personas, ran usability tests with customers, made content and design recommendations that lead to increase in conversion
  • Offered analytics-based solutions for improving page content and design
  • Established and implemented SEO strategy for Bio-Rad.com that lead to a yoy increase in web traffic of 10%.

Developed onsite body content, meta descriptions and page titles in support of SEO strategies.

Book Writer/Editor/Designer
June 2012Wide Books － El Cerrito, CA
  • Co-Founder of a publishing company (wide-books.com)
  • Raised startup money using Kickstarter
  • I manage the entire publishing workflow from writing to sales and social media marketing
  • Published three books in various formats (print, ebook, and interactive book for the iPad)
  • Website/Blog Manager 15 years
Web Master
January 2000The Philip K Dick Bookshelf － El Cerrito, CA
Editorial Director, Marketing Communications Manager
September 2011 to December 2012Bio-Rad Laboratories － Hercules, CA
  • Built and led a team of full time and contract employees including web content editor, technical editors, copy editors, copy writers, publication editor and content migration manager.
  • Developed content for Applications and Technologies section of Bio-Rad.com that drives organic traffic
  • Established content development strategies and editorial guidelines for print and web projects, including magazines, advertisement and press releases
  • Wrote compelling headlines and copy (print, Email, digital, eTOCs etc.)
  • Led large projects of web content updates with cross-functional teams
  • Introduced quality management techniques that helped reduce costs and shortened schedule
Senior Technical Editor
December 2007 to October 2011Bio-Rad Laboratories － Hercules, CA
  • Managed a team of technical editors and copy editors
  • Developed efficient the production workflow for tech notes, and other technical and scientific documents with a cross functional team to meet the needs of marketing
  • Managed digital and print publishing projects
  • Developed in-house scientific style guide
  • Developed descriptions for thousands of products on website.
Project Scientist
November 1999 to December 2007UC Berkeley － Berkeley, CA
Staff Scientist
September 1992 to November 1999CNRS － Strasbourg, France
Postdoctoral Research Associate
November 1988 to September 1992Cornell University － Ithaca, CA
Education
Ph.D. degree : Plant Molecular and Cell Biology, 1988Universite Louis Pasteur － Strasbourg, France
Bachelor of Science : Biochemistry Microbiology, 1982Universite Louis Pasteur － Strasbourg, France
Professional Affiliations
Certificate Program in Project Management, UC Berkeley Extension Project Management Basics (Spring 2009) Human Factors and Team Dynamics (Fall 2009) Quality Control and Management (Spring 2010) Project Control and Monitoring (Fall 2010) Project Management Course by LearnIt (Spring 2010) Project Management 1: Essentials Project Management 2: Project Planning Basics Project Management 3: Managing Controlling and Closing Creating a Marketing Plan, June 14-15, 2011 (Bio-Rad internal training) Copy Writer's Workshop , National Seminar Group (May 9 and 10) 2011 Manager Development Series by Kerr Hill (2009). Series of classes for the Managers including: Employee Development, Talent Selection, Goal Setting/Feedback/Coaching/Training.
Skills
Photoshop, book, budget, CMS, com, content development, content, conversion, CSS, Data Analysis, editorial, editor, Email, functional, Google Analytics, HTML, PHP, InDesign, information architecture, notes, MarCom, marketing, Excel, money, 2000, migration, page, press releases, publication, quality, quality management, Rad, sales, scientific, strategy, surveys, web site, Website, web content, website content, web publishing, Webtrends, workflow
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Resume Overview

Companies Worked For:

  • Bio-Rad Laboratories
  • Wide Books
  • The Philip K Dick Bookshelf
  • UC Berkeley
  • CNRS
  • Cornell University

School Attended

  • Universite Louis Pasteur

Job Titles Held:

  • Web Content Manager
  • Book Writer/Editor/Designer
  • Web Master
  • Editorial Director, Marketing Communications Manager
  • Senior Technical Editor
  • Project Scientist
  • Staff Scientist
  • Postdoctoral Research Associate

Degrees

  • Ph.D. degree : Plant Molecular and Cell Biology , 1988
    Bachelor of Science : Biochemistry Microbiology , 1982

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