Talented Marketo Administrator and Salesforce Administrator with a demonstrated record of success in Marketo administration, to include: audience segmentation, predictive content modeling on the web and in email, the creation of events, mastering launchpoint integrations, email creation and messaging continuity, launching new instances and upgrading instances to an ABM approach using Marketo's ABM tools. Successful at using data to create powerful reports to direct marketing strategies, overseeing all stages of marketo initiatives, and working with multiple internal stakeholders to integrate marketo well within the entire technology stack.
Education and Training
Georgia Southern UniversityStatesboro Ga, Expected in ā āBachelor of Arts:Communications - GPA:
Experience
Clubcorp Club Operations, Inc. - Server Kansas City, MO, 05/2020 - 07/2020
Satisfied customers by keeping drinks topped off and anticipating needs such as condiments and extra napkins.
Educated guests on daily specials and menu offerings such as appetizers, entrees and desserts.
Operated POS terminals to input orders, split bills and calculate totals.
Managed closing duties, including restocking items and reconciling cash drawer.
Upsold customers and optimized table-turns
Partnered with team members to efficiently serve food and beverages.
Assisted individuals in selecting meal options, including entrees and desserts and recommended alternative items for those with food allergies and gluten intolerances.
Restocked nonperishables and other items, including condiments and napkins from inventory to keep pantry well-supplied.
Checked patrons' identification to monitor minimum age requirements for consumption of alcoholic beverages.
Greeted customers, assisted with questions and made recommendations concerning daily specials, wine selections and desserts to guide patrons toward more profitable items.
Prepared salads and appetizers and set up garnish stations to back up kitchen staff.
Arranged each place setting attractively, using clean, chip-free plates and utensils.
Promoted desserts, appetizers and specialty drinks.
Completed opening and closing checklists by emptying trash, safeguarding alcohol and polishing silverware.
Benz Communications - Associate New York, NY, 03/2020 - 06/2020
Retained product, service and company policy knowledge to serve as resource for both coworkers and customers.
Built and maintained effective relationships with peers and upper management to drive team success toward common sales, service and operational goals.
Answered incoming telephone calls to provide information about products, services, store hours, policies and promotions.
Assisted in supervising other teammates to ensure daily sales goals were met.
Danaher - Marketo Administrator Orange, CA, 06/2019 - 03/2020
Supervised external branding strategies for purpose of single message output.
Outlined data findings in detailed documentation to support decision making by project managers, clients and other marketing team members.
Implemented Marketo's ABM tools into existing instance.
Managed monthly newsletter to clients.
Used predictive modeling to engage potential clients on the web.
Managed client marketing strategies and product promotion campaigns.
Managed customer digital marketing strategies to meet client goals and objectives.
Organized Online events to establish client relationships and maximize marketing strategies.
Managed teams in updating website with predictive data to obtain new and retain existing customers.
Euromonitor - Head of Digital Marketing Seattle, WA, 02/2018 - 09/2018
Devised results-driven strategies and roadmaps to achieve success in our consumer marketing initiatives.
Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
Developed online marketing strategies for direct to consumer businesses.
Devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) for clients.
Developed creative digital content and unique campaigns to drive brand exposure.
Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
Enhanced cross-functional digital and business team coordination by guiding delivery and leading process improvements.
Improved short- and long-term digital marketing strategies.
Tracked and analyzed social media and online marketing initiatives.
Posted new content for products and services when managing marketing and release calendars.
Verified consistency in content and tone to optimize social media accounts.
Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
Supported SEO initiatives to improve content, keywords, and branding.
Developed ROI-driven online and social media strategies.
Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
Utilized platforms such as Marketo and Salesforce platforms on regular basis.
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