Milestone Internet MarketingChicago, ILSenior Paid Search Manager10/2015 to Current
Milestone is a digital marketing agency specialized in advertising for the hospitality industry.
Directly manage a team of 5 in the Chicago office and assist managing our 7-member support staff in India.
Primary escalation point for all client and most internal team matters related to Paid products like; advanced strategy and in-depth analysis, billing reconciliation, product training and more.
Assist senior executives, including CEO, with the Paid Team's P&L tracking, workload balancing, and sales presentations.
Personally responsible for 3 strategic groups (30 individual properties) with a total of $165,000/month in search and media spend.
Work directly with clients to update campaigns, report performance, handle contracts and IOs, suggest new products, tactics, and more.
Created attribution models for various clients to prove value of non-brand keywords, display, and user path to conversion.
Working with our developers to implement paid media metrics in our reporting platform for clients.
Strike SocialChicago, ILDirector of Ad Operations05/2015 to 10/2015
Strike is one of the world's largest YouTube advertising companies.
Defined best practices and advanced optimization techniques for less experienced buyers, assisted them with tags, and helped allocate new accounts and builds.
Personally beat competitors (including Google, Pixelate, and Channel Factory) to win business with superior results, equating to over $1mm in monthly client spend.
Piloted our Force-View CPM campaigns.
Worked with the international team to run and optimize large international buys in over 20 countries.
Effectively managed and optimized over 300 AdWords campaigns between 13 clients, manually.
Created a logarithm to quickly analyze metrics for balance of volume, CPVs, and KPIs.
Assisted with creating the management and analytics platform that will be ready when the API is released.
Responsible for answering technical client questions and assisting in performance review calls.
L2TMediaEvanston, ILSenior PPC / Display Specialist08/2013 to 05/2015
L2T Media is a digital marketing agency specialized in advertising for car dealerships.
Managed Chrysler-FIAT program that consisting of $650,000 in search and media from 150+ accounts.
Hired, trained, and managed two employees to help with the program.
Reconciled data from the new in-house platform and worked with the outside developer teams to implement new features and fix errors.
Gave all new hires overviews of L2T's Search, Display, and Video product offerings.
Took over Chrysler-FIAT daily reporting to their digital intermediary which required manually organizing all metrics in Excel from 3 different platforms.
Taught Paid Search team how to run display campaigns and created Standard Operating Procedures.
Crowd Funnel LLCChicago , ILDigital Media Buyer11/2010 to 09/2013
Crowd Funnel was a display-focused lead generation start up.
There were three partners and I was the only employee.
It was bought by Snackable Media and later turned into Mobile Amp.
Utilized a $3mm budget to create, manage, and optimize campaigns for 'freemium' apps that generated over $7mm in revenue within 8 months, one app ended up in the Top 25 most downloaded Android apps in May 2011.
Managed the entire AllSaints clothing US Winter Sale of 2010.
Served as the primary contact for all 12 ad networks and almost all media buys were done directly on self-serve networks.
Handled all Insertion Orders, reporting for clients, accounts payable and receivable.
Created every ad since launch (static, .gif, flash).
Learned HTML (including some HTML5) and CSS to create landing pages and conversion paths.
Game Theory LLCSchaumburg, ILDigital Media Buyer / Graphic Designer01/2010 to 10/2010
I entered Game Theory with only a basic understanding of Photoshop and marketing but quickly gained proficiencies in Flash, Excel, and display media buying.
Created almost all the ads (static, .gif, flash) during my time there, and created landing pages.
Helped develop paths for lead generation.
Generated similar revenue as several of the experienced media buyers within weeks of starting.
Sergeant: Marine Air Ground Task Force (MAGTF) Planning NCO.
US Marine Corps ReserveGreat Lakes, IL11/2006 to 01/2013
Trained to plan deployments involving all USMC troop, equipment, and vehicles around the world.
Earned Sergeant within 5 years.
Responsible for 5 Marines' training and development.
Was the Squad Leader in Combat Training and was responsible for 15 Marines.
A Department of Defense clearance level is required for this job.
Attended Boot Camp, Combat Training, and the 5 month MAGTF Planner's course.
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Companies Worked For:
Milestone Internet Marketing
Crowd Funnel LLC
Game Theory LLC
US Marine Corps Reserve
Elgin Community College
Job Titles Held:
Senior Paid Search Manager
Director of Ad Operations
Senior PPC / Display Specialist
Digital Media Buyer
Digital Media Buyer / Graphic Designer
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