Strategic Leadership: Accomplished leader in developing in-house analytical capabilities and building skilled teams to increase cross-functional collaborations and organizational efficiency. Recruits, trains, and mentors staff of various backgrounds into common focus. Outstanding ability to lead cross-functional teams and create alignment at all levels of the organization through superior communication skills.
Leading Change: Proven skills and expertise in turning around poor performing groups into a highly functional team. Skilled in identifying issues, developing and articulating a compelling business case for change that appeals to and gains the support of stakeholders. Strong experience in building processes and structure to enable the organization to capitalize on anticipated changes in the business environment.
Analytical Expertise: Extensive experience in identifying business needs and developing actionable results by utilizing and integrating various data sources with analytical models and solutions. Proven ability to translate technical aspects of the analysis into understandable strategic insights for executive management.
Diversified International Background and Experiences: Born and raised in Taiwan, obtained college education and graduate degrees in the U.S. and Canada, and excelled in both consulting and corporate environments. Extensive experience in global projects and skilled in working efficiently with team members of all cultures. Proficient in three languages: English, Mandarin Chinese, and Taiwanese. [Job Title] dedicated to continuous process improvement in the face of rapidly evolving and changing markets. Extremely results-oriented and proactive in addressing and resolving problems. Dependable [Job Title] bringing management experience and a willingness to take on added responsibility to meet tight deadlines. Enthusiastic team player with a strong work ethic and advanced complex problem solving skills. Award-winning sales manager with international sales experience and strong closing abilities.
Effective Communications across cultures
Organizational Development Talent Development Operational Excellence Global system and process building
Senior Director, 01/2011 to Current TAKEDA PHARMACEUTICALS USA, INC – Deerfield, IL
Author the Corporate Strategy for the US organization, which was rolled out to the entire organization as the basis of company's strategic directions for 2011-2016.
Responsible and accountable for business development strategy and activities in the US, including licensing, merger and acquisition opportunities across all therapeutic areas.
Chair the Business Development Steering Committee to inform and review business development projects with President and key executive management team on a regular basis.
Completed a US$800 million acquisition of URL Pharma in April 2012 as a key member of the core team.
This acquisition was the top priority of the organization which contributed to the much-needed immediate cash flow with growth potential in the future.
Lead cross-functional teams from commercial, clinical, legal, manufacturing, and human resources to complete valuations and due diligence for potential business development opportunities.
Serve as a trusted advisor to the Head and EVP of Global Business Development on industry trends and strategies across all therapeutic areas and products in the US.
Senior Director, Business Insights and Strategy, 01/2009 to 01/2011 Takeda Pharmaceuticals USA – Deerfield, IL
Lead a department of 28 full-time professionals with various analytical and business backgrounds across five distinct functions.
Accountable for all aspects of commercial analytics that include forecasting, marketing analytics, decision science, market research, commercial reporting and data governance, for all of Takeda's in-market products ($3.5B in sales) and late-stage pipeline compounds across all therapeutic areas.
Responsible for Business Development forecast and assessment, for in-licensing, merger, and acquisition opportunities.
Participate at the Business Development Steering Committee along with CEO, EVP, and key executive management members to set strategic directions for the Americas.
Responsible and accountable for $25MM budget that includes data purchases and negotiations, as well as market research studies for all Takeda products.
Build appropriate organizational structure, systems, and processes to enable the department to focus on business needs and deliver high quality results.
Develop best practices and highly functional teams, and bridge diverse personnel into common focus and purpose.
Integration Lead, 04/2008 to 10/2008 Takeda Pharmaceuticals North America, Inc. – Deerfield, IL
Selected to be the Integration Functional Lead for Business Insights and Strategy by SVP of Integration.
Led and completed all integration-related initiatives and tasks with a 6-month accelerated timeline.
Collaborated extensively with every functional area in commercial and R&D to ensure a successful integration.
Implemented innovative programs to increase employee loyalty and reduce turnover.
Director, Decision Science and Market Research, 01/2008 to 01/2011 Takeda Pharmaceuticals North America, Inc – Deerfield, IL
Takeda/TAP Integration Lead, 01/2008 to 01/2009 Takeda Pharmaceuticals North America, Inc – Deerfield, IL
Led employees, post company integration, into one motivated, cohesive, and productive team.
Developed extensive market research processes to optimize resources and align cross-functional teams and internal customers.
Integration Functional Lead, for the 6,500 employee merger of TAP and Takeda Pharmaceuticals.
Director, Decision Science and Market Research, 08/2006 to 03/2008 TAP Pharmaceuticals, Inc. – Lake Forest, IL
Director, Decision Science and Market Research, 01/2006 to 01/2008 TAP PHARMACEUTICALS, INC – Lake Forest, IL
Group Manager, 08/2006 to 01/2007 TAP Pharmaceuticals, Inc. – Lake Forest, IL
Brought into the organization as a change agent to lead subsequent departmental changes.
Turned a poor performing team into a highly functional team that adds value to the organization by building in-house expertise in primary market research to provide strategic insights.
Integrated qualitative and quantitative market research teams to maximize learning of each study that was conducted and analyzed.
Refined the TAP Strategic Planning Process to help set strategic directions for the future.
Senior Manager, Primary Market Research and Decision Science, 01/2005 to 01/2006 Takeda Pharmaceuticals North America, Inc. – Lincolnshire, IL
Manager, Primary Market Research and Decision Science, 01/2004 to 01/2005 Takeda Pharmaceuticals North America, Inc. – Lincolnshire, IL
Built and led an in-house quantitative market research team which is responsible for all market research needs in the company, covering all in-line products as well as compounds at all phases of FDA approval process.
Created and leveraged value through market research analysis that provided insight into critical business decisions.
This included developing analytical methodologies for quantitative market research studies and housing and disseminating analytical techniques.
Developed and deployed analytical methodologies for conjoint analysis, discrete choice analysis, quantitative message testing, product positioning, and segmentation using both primary market research data and secondary physician/patient data.
Developed and led the planning and execution of pre-launch and post-launch market research activities for company's newly launched products in insomnia and chronic constipation markets.
Sr. Analyst, Market Research, 01/2002 to 01/2006 TAKEDA PHARMACEUTICALS NORTH AMERICA, INC – Lincolnshire, IL
Senior Analyst, QuantitativeMarket Research, 06/2002 to 01/2004 Takeda Pharmaceuticals North America, Inc. – Lincolnshire, IL
Developed a conjoint simulator for new product forecasting, measuring and quantifying market share impact based on attribute trade-offs.
The conjoint simulator is utilized across all therapeutic areas for forecasting and segmentation purposes within the company.
Created analytical methodologies and quantitative measurements (stated versus derived quadrant) to understand the difference between physicians' perception and their behavior.
Introduced perceptual maps into regular tracking studies and successfully educated internal clients on how to apply the learning into brand strategies.
Operations Research Analyst, 09/1999 to 05/2005 ZS ASSOCIATES – Princeton, NJ
Operations Research Analyst, 01/1999 to 01/2002 ZS Associates – Princeton, NJ
Managed all phases of market research studies - defined project scope, constructed questionnaires, conducted and executed analyses, developed reports and recommendations to help Fortune 500 pharmaceutical companies' launch and marketing strategies.
Planned and performed comprehensive analysis incorporating primary and secondary data to develop insightful recommendations that resulted in increased worldwide market share.
Evaluated physicians' prescribing behavior using multivariate analysis, regression models, cluster analysis, factor analysis, tree-based modeling, and latent class analysis to create physician segments in diabetes market for targeting and non-manpower promotion.
Performed target overlap analysis across multiple sales teams of a Fortune 500 pharmaceutical company to determine coordination needs for co-promotion.
Conducted value overlap analysis across multiple therapeutic sub-classes to evaluate appropriate market definitions for clients.
Designed and developed custom analysis tools using SAS (including SAS Macro), SPSS, MS Excel spreadsheet modeling, and MS Access, for both external as well as internal clients.
Master of Science: Management Science/Operations Management, 1999 Queen's University - Kingston, Ontario, Canada Master's Thesis: "Data Mining Techniques:...."
Master of Science: Business Administration Business Analysis, 1 1998 SAN FRANCISCO STATE UNIVERSITY - San Francisco, CA Master's Thesis: "Scientific Basketball - Using Artificial Neural Networks for the National Basketball Association".
Honored with outstanding graduate student award.
Bachelor of Science: Business Analysis, 1 1995 SAN FRANCISCO STATE UNIVERSITY - San Francisco, CA Business Analysis
Business Development: Spearheaded acquisition of two competitor companies.Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
Business Development: Spearheaded acquisition of two competitor companies.Established and managed partner relationships ona daily basis. Developed new marketing strategy which increased customer base by 23%.
Staffing Worked directly with Human Resources to streamline hiring and onboarding process.
PMRG Secretary, 2012
Pharmaceutical Market Research Conference Advisory Board, 2009-2014
budget, business development, cash flow, change agent, clients, due diligence, English, executive management, FDA approval, focus, forecasting, Functional, human resources, languages, legal, Mandarin Chinese, marketing strategies, market research, marketing, market, MS Access, MS Excel, modeling, negotiations, Networks, Neural, organizational, personnel, positioning, processes, promotion, quality, reporting, sales, SAS, Scientific, spreadsheet, SPSS, Strategy, strategic, Strategic Planning, Taiwanese, Author
Advisory Board member and Speaker at Pharma Market Research Conference (PMRC) since 2010.
Elected to the Board and Executive Committee at Pharmaceutical Marketing Research Group (PMRG) in 2012 for a two-year term.
Enjoy outdoor activities such as golf, tennis, hiking, biking, and swimming.
Interests include photography, ukulele, classical music, reading, cooking, fine dining, and traveling.