Specialist in the Food and Beverage Industry
Seasoned professional seeking challenging position with multiple tiers of responsibility and involvement for growing organization; offering integrity, initiative, visionary leadership and dedication to meeting/exceeding profitability goals
Brand Awareness *Private Label Development *Market Penetration
Ability to identify and capitalize on opportunities to enhance profitability, quality, productivity and cost-efficiency
Thoroughness in mastery of all phases of sales and account management, including client follow-up and ongoing support
Superior relationship building skills, including development of broker and distributor networks
Ability to establish credibility and cultivate loyalty among customer base
Decisiveness, focus and hands-on management style, follow through from manufacture to the shelf
Identify the needs of the consumer. In Branded and Private Label items
Enhance customer awareness with merchandising and point of sale techniques
Demonstrate teamwork, being creative with merchandising tools for in-store sales
Established and maintain a strong work ethic along with a strong leadership roll
Demonstrate the ability to take initiative and be accountable for results, motivate self and others to achieve goals
Manage inside/outside sales reps along with in-house customer service department
Work within budgets to maintain profit and to identify spending of promotional dollars
REGIONAL SALES MANAGERKRADJIAN IMPORTING CO., INC － Glendale, CA
Major Functions: Calling on all Grocery (Albertson's / Safeway, Ralph's, Stater bros., Sprouts, etc.) , Clubs (Costco, Sam's), Convenience (7/11), Specialty Markets ( Trader Joe's, Whole Food's) including Home Stores, Dollar Stores and Military (DECA, AAFESS).
Product line includes Deli, Dairy, Canned Meat, Fruit, and Vegetables, Frozen Shrimp and Pasta.
Making HQ calls directly and using Brokers.
Annual sales of over $100M.
Working with company owned Packers and other Packers in the United States, South America, Europe, and Asia.
Utilizing Packaging, Merchandising, and POS for consumer growth.
Working closely with and coaching 9 sales reps and customer service department.
Working with Branded and Private Label items for Grocery (Albertson's/ Safeway, Ralph's, Stater Bros., Sprouts, etc.), Deli, Seasonal Candy, and Frozen.
50% of sales are in the Private Label Market.
Maintain budget for profits and promotional dollars where needed.
01/2002 to 01/2006
BUSINESS MANAGERANDERSON DAYMON － Garden Grove, CA
Major Functions: Business development with Costco's in-house broker, account management, client relationship management, account reviews, establishment of new vendor accounts.
Budgeting and forecasting.
Responsible for over $50 million in new and existing business.
Development of Branded and Private Label items in the Grocery and Frozen departments.
Major Functions: Account management and HQ calls for Club (Costco, Sam's, BJ's), Drug (Rite-Aid, Sav-On, Longs), military (DECA, AAFESS, military bases), mass merchandiser (Kmart, Target, Wal-Mart), convenience (7/11, AM-PM, Circle K), Dollar Stores and State Prison clients with annual sales of $450M; Broker network management; planning and management of budgets and goals; preparation and presentation of formal account reviews; monitoring of ads and inventory to ensure compliance with company standards; collaboration with clients on Private Labels; strategic marketing planning; analysis of IRI and AC Nielsen data.
01/1998 to 01/2000
AREA BUSINESS MANAGEROdwalla, Inc － Inglewood, CA
Major Functions: Oversight of direct store delivery network with annual sales of $25M; strategic sales and marketing planning targeting single and chain accounts; implementation of sales promotions; product introduction; analysis of IRI and AC Nielsen data; account management and client visits; clients included Vons, Lucky and Ralph's.
Purchased by Coca Cola.
01/1995 to 01/1998
DISTRICT SALES MANAGERCoca Cola Enterprises － Union City, CA
Major Functions: Sales management of district producing $35-45M in annual sales revenue; market expansion; strategic sales and marketing planning; management of sales force, merchandisers and drivers; account management and calls on clients such as Safeway, Albertson's, Lucky and Food 4 Less; delivery of sales and marketing presentations.
01/1994 to 01/1995
DISTRICT SALES MANAGERRW Knudsen/JM Smucker Co － Claremont, CA
Oversight of sales initiatives; account management and sales calls on clients such as Albertson's, Vons, Ralph's, Lucky and Fred Meyer; implementation of inventory and loss prevention controls; management of 6 brokers and 17 distributors.
Contract position for 1 year, extended to 14 months.
01/1993 to 01/1994
DISTRICT MANAGEROcean Beverage Corp － Mission Viejo, CA
Coordination of all business development, administration, public relations and marketing activities within the Western region (3 states); sales force management; strategic sales and marketing planning; master broker for New Age Beverage category; territory growth; development of distributor network.
Entrepreneur Startup Company ex Shasta employees.
Sold to Anheuser Busch after 11 months.
POSITIONS HELD PRIOR TO 1993.
01/1990 to 01/1993
DIVISION SALES MANAGERShasta Beverages － La Mirada, CA
01/1987 to 01/1989
TERRITORY MANAGERVittel Mineral Water － Newport Beach, CA
BACHELOR OF SCIENCEMARKETING California Polytechnic University － Pomona, CaliforniaEXCEPTIONAL REFERENCES AVAILABLE UPON REQUEST
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Companies Worked For:
KRADJIAN IMPORTING CO., INC
NATIONAL ACCTS Nissin Foods (USA) Co., Inc
Coca Cola Enterprises
RW Knudsen/JM Smucker Co
Ocean Beverage Corp
Vittel Mineral Water
MARKETING California Polytechnic University
Job Titles Held:
REGIONAL SALES MANAGER
AREA BUSINESS MANAGER
DISTRICT SALES MANAGER
DIVISION SALES MANAGER
BACHELOR OF SCIENCE
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