Energetic and creative manager with proven success in leading projects from inspiration to final result
in fast-paced, deadline-driven environments and diverse business arenas.
Certified FL RE Broker & NYS Real Estate Salesperson Illustrator In Design Photoshop Flash MAC OSX MS Office (Word/Excel/PowerPoint) Windows
ANIMATIC MEDIA/STORYBOARDS ONLINENew York, NYProducer01/2011 to Current
Cost Savings Saved $1 million in production costs for BRAVO TV over 2 years.
Account Development Actualized high recommendations for the design and management of the first Pokémon strategy guide with International Distribution.
Due to the outstanding response Blister was awarded second strategy guide.
Market Penetration Spearheaded the development of Bravo TV's annual Upfront Magazine to be presented to thousands of entertainment and media professionals as a means of increasing Bravo's ad sales revenue.
Effective Marketing Through self-motivated marketing initiatives, increased nightclub attendance 25% and revenue 10% over previous year's figures.
New Media/Digital Surpassed expectations with Bravo's first-ever in ad new media initiative, which increased members by 25%.
Special Events Executed Bravo's 2010 Upfront Event creating such a buzz from press resulting in outstanding coverage.
OOH Execution Expanded the media buy to west coast and subway dominations resulting in increased target market viewership for several campaigns.
Animated Spots & Storyboard Frames Coordinate and manage the production of presentation art including: animations, illustrations, and storyboards.
Improve production and profitability by outsourcing; hire and coordinate audio engineer, freelance compositors, animators and matte painters, instead of hiring full-time employees.
Improve final product to exceptional standards by reviewing edits and providing creative and technical input.
Stay above the trends by collecting, analyzing and summarizing operational data to ensure we are always above the curve.
Maintain and improve database for all sales interactions that lead to sales efficiency.
Managed full production shoots by reserving staff/locations/models and equipment.
Led a staff of 8-10 including art directors, designers, writers, account coordinators and billing.
Awarded a letter of gratitude and gift for my project dedication to the awards presentation dedicated to David Kennedy of Wieden & Kennedy.
Built a strong new network of over 400 business associates resulting in a 20% increase in sales.
Successfully toggle multiple mediums (Salesforce Linkedin Twitter - trade mags) to target potential new clients.
Contrive new marketing strategy that gave rise to new business with a strong focus on sales.
This resulted in 5% sales increase in only 30 days.
STRUT NEW YORKNew York, NYExecutive Producer01/2008 to 01/2011
Researched data and analyzed assets of client vs.
competition to ensure event plans are effective and strategic.
Utilized strong ability to sell new marketing ideas, strategies and tactics to help clients increase market share, and generate new business.
Conceptualized themed concepts for high-profile nightclubs, events and parties.
Motivated a staff of 10-12 for special event installations.
Hired talent and manage celebrity clientele relations.
Negotiated budgets and inventory purchases for all themed events.
Increased account list revenue by 46% within two years.
Worked closely with clients to identify their needs and challenges and provided solution-oriented campaign themes and timelines.
Revamped a client's marketing calendar and helped generate the largest record of sales in the company's history.
Supervised a team of over 50 people for the Bronx Ball, Bronx Borough's largest black tie-gala, which raised over $800,000 to promote Bronx Tourism.
BRAVO TVNew York, NYPrint Digital - Production Manager01/2008 to 01/2010
Set clear expectations for tasks and deliverables; provided information and feedback to and from creative director, marketing, executives, designers, copywriter, proofreader, and retoucher while diplomatically managing expectations.
Recruited and managed print and digital vendors; generated printing requests obtained specs/templates, sourced premiums, press-checks and mailing/distribution.
Managed production of special events.
Ensure all marketing materials adhere to campaign integrity and network standards.
Promoted to manage a $5.5 Million Dollar marketing budget and excelled as an account team leader and promoted to manager.
Developed new relationships with outside vendors to save at least $50-$75k on each campaign.
Led design and strategic teams on major digital & new media marketing initiatives.
BLISTERNew York, NYProject Manager Production Assistant01/2005 to 01/2008
Managed creative process from concept through launch for multimillion-dollar print ads, out-of-home campaigns and.
Developed and maintained project briefs, schedules and estimates, managed assets and planned.
internal resources accordingly.
Collaborated with team leaders to ensure client expectations are managed with regard.
to scope, progress, schedule and budget.
Bachelor of Business:Marketing Advertising2003Pace UniversityMarketing Advertising
Photoshop, Ad, ads, ad sales, art, audio, billing, budgets, Budget, concept, copywriter, Borough, creative director, clientele, client, clients, database, engineer, Special Events, Flash, focus, Forecasting, freelance, hiring, Illustrator, inventory, Team Building, team leader, MAC, mailing, managing, marketing strategy, marketing, Market, Marketing Collateral, marketing
materials, Excel, MS Office, PowerPoint, Windows, Word, network, New Media, press, progress, proofreader, Real Estate, sales, self-motivated, strategy, strategic, Strategic Planning, TV, Website Content