Results-driven banking executive with 15 years hands-on experience in large-scale corporate banking environments. Proven ability to direct financial and business operations of a $5 billion credit union. Able to produce increases in revenue and cultivate strong customer relationships to ensure repeat or referred business and achieve revenue targets. Skilled in reorganizing operations and departments. Proficient in short and long-term strategy development. Creative and innovative decision-maker with history of moving credit union forward. Extensive experience in staff and resource management.
I was appointed to CEO in 2007 when the financial markets and the economy were experiencing the worse of times. The SDCCU continued to grow with the economic challenges.
Responsible for administration of a $5 billion institution and over 600 staff encompassing a 27 branch network in three different counties and over 205,000 members. Managed senior management team of 17 professionals. Strengthened credit union's community relations involvement by becoming active on local non-profit Boards. Led senior management team to establish best practices policies for the loan modification process with State and National regulator involvement. Led team of staff to implement enterprise risk management department. Developed and directed strategies for launching new products. Maintained a high ROI of over 1% which was among the highest in the nation. Developed after-hours seminars with expert guest speakers for entire membership. Spokesperson for television and bulletin board ads for Cox Communications Business platform.
In charge in the absence of the President & CEO. Responsible for branch network oversight and consumer lending, member services and all administrative department functions. Negotiated numerous contracts with vendors. Restructured a robust employee bonus program resulting in over $500,000 in savings. Established member focus groups and surveys to enhance member satisfaction, which was over 96% satisfied. Partnered with the Holiday Bowl Association to identify SDCCU as the title sponsor of the inaugural Poinsettia Bowl in 2005. The partnership involved a charity element with the Make-A-Wish Foundation; $1 of every ticket sold went to the Make-A-Wish Foundation. This was the first Bowl in the nation that had a charity tied to it.
Responsible for Human Resources, Training, Marketing, Compliance/Legal, Facilities Management, and all administrative functions. Maximized operational efficiency by coaching staff on various customer service initiatives. Conducted numerous member penetration studies to identify potential future branch locations. Oversaw the development of the new Product Development Model analyzing product profitability. This resulted in numerous changes to the product line.
Responsible for the same functions as Executive Vice President.
Established a Business Development Department consisting of three staff. This became a best practices for local credit unions. Responsible for working with the Department of Financial Institutions in acquiring field of membership Bylaw changes. SDCCU was the first credit union to obtain approval for field of membership approval for the entire County of San Diego. Managed a database of over 850 Select Employer Groups (SEGs) to offer credit union membership increasing employee penetration by 5%. Developed a Community Relations Plan with over $1.5 million budget. Partnerships were developed with local companies and non-profits coordinating sponsorships with media exposure. Worked with 75 local non-profits with the community relations efforts.
Assigned to the Auditor & Controller Department, Administrative Services Division. Full responsibility for the $20 million department budget and all areas of fiscal management as well as Human Resources management. Oversight for the mailings of all property tax bills, welfare and retirement checks, revenue and recovery statements among others. Supervised a staff of 20. Involved in the acquisition of the Purchasing and Revenue & Recovery Departments with the Auditor & Controller Department.
San Diego Business Journal - Most Admired CEO - 2009
San Diego Daily Transcript - Top Influential Individual - 2009
Better Business Torch Award for Marketplace Ethics - 2009
San Diego Daily Transcript - Who's Who in Banking & Finance - 2009
San Diego Business Journal - Women Who Mean Business - 2009
Society for Human Resource Management - San Diego's Most Excellent Employers - 2009
Raddon Crystal Performance Award - Top Performing CU - 2008
Fannie Mae Prime Alliance Award - Lender of the Year - 2008
Top Individual Fundraiser (Susan G. Komen) - 2010-2013
Board Member, Holiday Bowl Board - 2003-2013
Board Member, Make-A-Wish Foundation San Diego - 2007-2013
Board Member, Susan G. Komen San Diego - 2011-2013
Committee Member, Governance Committee - 2007-2013
Co-Chair Women's W.I.S.H. Circle - 2013
Committee Member, Executive Committee - Komen - 2013
Grants Committee Chair - Komen - 2013
Marketing Committee Member - Komen - 2013
Past Member, United Way Cabinet - 2008
Wish Bowl For Life - Member, Holiday Bowl - 2011-2013
Parade Committee Member - 2003-2013
Scholarship Committee Member - 2008-2013
Ticket Committee Member - 2008-2013
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