Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. Accomplished Marketing Professional with a verifiable track record of increasing revenues, profits, and market share through savvy product management and marketing.
Social Media Marketing
Collateral & Signage
Product Marketing Specialist
Retention and reactivation strategies
Competitive and strategic planning
Budgeting and forecasting
General Manager, 09/2013 to Current Amazon
Lead all aspects of retail operations (P&L, merchandising, sales, customer service, inventory, personnel, payroll management) with a focus on providing optimal customer experience thru great demos.
Executed on corporate programs, promotions and
policies by analyzing marketing information and translating them into strategic
plans for customer growth. Preserved brand integrity by monitoring the
consistency and quality of marketing content.
Directed the hiring, training, and performance
evaluations for sales staff and supervised their daily activities. Quickly became
one of the primary trainers of new managers across the district.
Direct and coordinated marketing activities
and policies to promote products and services. Increased profits through
effective sales training and troubleshooting profit loss areas.
Applied sales forecasting techniques and
strategic planning to verify sales and profitability of products, lines and
services against goals.
Coordinated and participated in promotional
activities and trade shows. Created high-quality marketing strategy
documentation, including product marketing briefs, FAQs and objection handling
Senior Market Manager, Emazon – Amazon
Analyzed business trends, build strategic plans and executes those plans to change behaviors and solve business opportunities, Asses on-site needs (i.e., product and promotional/marketing material, downstocking, incremental display opportunities).
Supported the hiring process by training new Market Managers, Market checks and validation of Amazon Field processes and procedures.
Mentor, coach and support 12 Market Managers by sharing sales target for markets.
Participated in the recruiting and hiring of Market Managers for the region and company.
Conducted the Hirevue for potential new Market Managers for Field Sales.
Oversee the onboarding and training of new Market Managers for the first 12 weeks of training.
Collaborated with internal and external partner management teams to resolve merchandising and training issues.
Invented and simplified field processes to initiate improvements and efficiencies for all markets.
Managed local markets with in store product transitions, acted as a liaison for communication between corporate and retailers, and collected business and market intelligence to summarize on a weekly report.
Generated detailed reports on market trends, competition, and pricing on a daily basis to management team.
Collected business and market intelligence from consumers and General Managers from major big box retailers in order to analyze the market and provide useful information back to HQ for future products.
Conducted store meetings, group trainings, and one-on-one trainings to drive product knowledge with associates on how to sell Amazon devices, accessories, and the rich content the products have.
Educated store associates and consumers on the value of the Amazon products and its ecosystem.
Ensured the Kindle in-store experience and merchandising was properly implemented across all retailers within region.
Marketing Manager, 02/2012 to 04/2013 Doctors Medical Group – New York, NY
Oversaw all aspects of operations for seven locations, responsible for administrative policies, procedures, marketing plans, and business development plans.
Managed 7 direct reports in which the focus on was on collaboration between the offices and internal communications.
Responsible for product marketing activities including public relations and social media activities.
Conceptualized and launched various marketing campaigns with social media and digital marketing, where we saw an increase to the bottom line by 125%.
Maintained records of all customer activities on company based CRM tool.
Collaborated with marketing teams and developed strategies to focus on the quality of the customer's experience.
Conducted market research, identified target markets, constructed complex questionnaires, conducted telephone interviews, compiled and analyzed data to develop new business plans.
Senior Business Analyst, 11/2011 to 02/2012 SCM Data HP – Jersey City, NJ
Lead triage on product bugs and feature requests.
Worked directly with the Defect Analysis group, which was in charge of resolving critical issues in the system for the client.
Collaborated with the global team to resolve support cases and defects.
Was brought on to direct a group of analyst in the production phase in the last part of the project.
Assisted project manager in drafting project plans, defining scopes, and finished project milestones.
Trained junior analysts to work with other business systems analysts and the development team to convert business solutions into technical designs.
Sent analysis reports on the effectiveness of the new requirements to the management team on a daily basis, conducting team calls with the business and IT teams.
National Accounts Manager, 07/2010 to 11/2010 Clearwire – Brooklyn, NY
Generated new accounts by implementing effective networking and content marketing strategies.
Communicated and negotiated with the senior levels of management to influence decisions.
Created sales promotions tailored to each client to procure new business and drive revenue.
Proactively acquired clients, reviewed leads, and leveraged cross-selling opportunities to increase revenue stream.
Utilized direct brand marketing campaigns, print media relations, blogs and social media to promote the company's products and services.
Attended marketing seminars to gain an understanding of marketing plans and initiatives that were current within the market, along with best practices, and future growth plans from top companies.
Sent market research reports to the supervisor and corporate marketing team to help with the overall marketing strategies, from brand development, advertising, to brochure creation.
MarketSource Nokia Nokia Brand Ambassador – Jersey City, NJ
Overlooked a team of marketing associates, coordinated client communications, and presented product trainings to client management teams.
Created and delivered product presentations to regional managers of AT&T, T-Mobile, and Verizon.
Translated and positioned product feature and key attributes as solutions for the end-users.
Acted as a brand ambassador by proactively identifying and solving complex problems and detailed reports on current market conditions on a weekly basis.
Conducted small-scale quantitative research projects based in customer satisfaction measurement, including design of product, price comparisons, and product features against competitors.
Bachelor of Arts: Marketing Sociology, 2005 Rutgers University - Newark, NJ
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Companies Worked For:
Doctors Medical Group
SCM Data HP
MarketSource Nokia Nokia Brand Ambassador
Job Titles Held:
Senior Market Manager
Senior Business Analyst
National Accounts Manager
Bachelor of Arts : Marketing Sociology , 2005
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