My career into the world of beauty actually began while I worked as an Actress and a Model. Although, I loved what I was doing I suddenly became very interested & eager to help create the beautiful images being produced- and even more so, than I wanted to be the subject of them. Being a Makeup Artist intrigued me far more than anything else I had done. It was a release of my artistic side and it made me feel good to make someone else feel good. Since 1997 my career has been strictly as a Makeup Educator (I owned a Makeup School), Makeup Artist, Eyebrow Designer & Specialist, Product Specialist in giving clients the correct products for their skin types-as well as what skincare the clients skin type may be needing to be corrected from any issues. Although skin issues can be improved and covered with makeup the key is to not just cover but to ultimately rid the skin of such issues. I'm also Certified in Eyebrow Microblading and have created my own line of cosmetics named Shina Ray Cosmetics which has done well with my celebrity clients and clients from the T.V show "Housewives of Beverly Hills" I love being able to help consumers use the right skin care and makeup products- which is why I love being in an atmosphere where I can sell products to everyone rather than just those who book with me. I love meeting new clients, making sales, and more importantly making sales clients that choose to return to you time and time again. Working at a Makeup Counters, Makeup Boutiques, or Makeup Shops is something I know I can excell in. It would be a dream come true to take different people's sometimes negative views & perceptions of themselves and turn them into something positive and beautiful that they may have thought couldn't exist for them. I feel with my product knowledge along with my skincare knowledge it allows me to correctly tranform people helping to give them a higher self esteem. I truly care how my clients feel and look which is why it's so important to use the right shades and keep in mind that education never stops-because at the end of the day the work is attached to my name as well as the company name I work for. There's nothing else I want to be doing except helping people look and feel their very best. I live for the moment when I'm finished with a makeup client and they look into the mirror and the final product before them just blows them away. Everyone wants to feel beautiful and I feel it is my job to help them feel that way.
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