Founder resume example with 5+ years of experience
Decisive Product Manager with experience driving company growth using creative and innovative strategies. Resourceful team leader skilled in analyzing market trends and customer needs to develop highly effective, targeted collections for consumer packaged goods.
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- Founder and inventor of the Sipping Safely Reusable Face Mask + Secure Drinking Valve (patent pending)
- Where Function Meets Fashion! The Sipping Safely Reusable Drinking Face Mask is a sustainable product that allows society to enjoy the simple things in life and stay hydrated on-the-go, at work, or while social distancing with friends
- Visionary product developer and supply chain leader bringing Sipping Safely to market
- Identified market gaps and managed product life cycle from ideation through commercialization for 5 globally recognized household brands
- Drove new product development for Chef’n, Vibe, and Rabbit brands through strategic market analysis and successfully launched 3 multi-tiered product cycles at an estimated value of $4M
- Conducted competitive product analysis and sales allocation based on consumer and market insights, NPD reports and consumer trends data to drive leading household innovation
- Leveraged industry trends and competitive analyses to improve marketing campaign performance increasing ROI’s by 15% annually
- Designed and coordinated new operational processes to effectively train new employees on product development protocols and roadmaps
- Successfully manufactured and pitched 3 private label product assortments to 5 new customers representing~$8M annually
- Coordinated cross-functionally with in-house Designers, Operations, Merchandising, Legal, Quality and Sales teams to bring to market innovative and industry disrupting household products
- Developed, maintained and deepened strategic partnerships with agencies, vendors and industry leaders resulting in PR Coverage in leading industry publications such as, Food 52, The Kitchen, HGTV, Cooks Illustrated, Epicurious, Myrecipes, and Real Simple
- Managed Customer Specific Projects/Programs in parallel across 7 brands e.g. Chef'n, Vibe, d.stil, Rabbit, RBT,Houdini, MAKO
- Built and successfully executed 40 Customer Specific/Private Label programs in 18 months
- Managed and brought to market the brands largest product rebranding campaign at Target
- Led program roadmaps outlining 6 month to 18 month product life cycles
- Key accounts included Costco, Williams Sonoma, Sur la Table, Crate & Barrel, Target, Kroger, Macy's etc.
- Set program visions and strategies, while collaborating cross functionally with Sales, Engineering, Operations, and International Support Teams
- Managed an average of 15-25 concurrent accelerated product development programs from concept to commercialization
- Additional Responsibilities: Coordinated 3 Trade Shows (2 International, 1 Domestic). Coordinated with local display companies to produce multiple retail POP displays
- Managed supplier development and community outreach initiatives, including establishing and maintaining relations with local businesses on behalf of GreenKrate
- Developed and managed social media platforms, including company blog and company Facebook page
- Created and maintained original content for social media platforms
- Managed and analyzed Facebook Ad campaign performance, report results, drive optimization as needed
- Managed Customer Relationship Management (CRM) tools including MailChimp and Zoho- tools to deliver communication to customers through email marketing, while providing analysis and reports
- Executed public relations initiatives as direct liaison for business to consumer marketing and sales efforts, while maintaining positive relationships with customers through direct communication/emails, and face-to-face interaction
- Developed customer-focused service and marketing techniques, including flyers, internet-based marketing and referrals
Minor: Spanish
Dec. 2015- Certificate of Recognition from the City of San Diego Public Utilities Department for assisting the City of San Diego with the development of effective communication and marketing tools for the Pure Water San Diego public outreach program
June 2014- Managed and executed a Public Health and hygiene program for elementary school children in Cusco, Peru
March 2014- BINACOM Asociacion Binacional de Escuelas de Comunicacion; "Comunicacion, Sustentabilidad e Innovacion"
July 2010- Awarded the President of the United States Call to Service Award after serving in AmeriCorps National Civilian Community Corps.
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Resume Overview
School Attended
- University of San Diego
Job Titles Held:
- Founder
- Sr. Product Marketing Manager
- Private Label and Customer Specific Product Manager
- Marketing & Community Outreach Specialist
Degrees
- Bachelor of Arts
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