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Founder Resume Example

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FOUNDER
  • linkedin.com/in/alemerick/
  • alemerick.com
  • valuemapping.com
Summary

Entrepreneurial 360-degree storyteller who is an intuitive strategist and relationship builder able to vividly capture imagination with expansive creativity. Over 30 years of marketing, communications, and advertising experience across multiple industries within Fortune 500, small business, start-up, and non-profit sectors. Defined expertise leading internal and external communications and marketing design and strategy, while collaborating across complex organizations and driving sales growth. Seeking a senior brand storytelling role with an organization that genuinely values people, promotes innovative passion, and where I can directly influence and grow business and cultural value.

My Guiding Value
  • Aligning Vision and Strategy: My high emotional intelligence and adaptive problem solving skills allow me to bridge these connections with x-ray vision and clarity to clear the path for execution.
  • Relationships and Engagement: Building rapport and authentic connections is like breathing for me. I am able to motivate teams and create a genuine exchange of ideas and knowledge.
  • Communication and Creativity: I am able to absorb large quantities of information and then creatively translate it into story with blinding speed across multiple media and digital platforms.
Work History
Founder01/2016 to Current
Company Name – City,State
  • Pioneered patent-pending value communication platform to align and articulate people, product, and service value for sales, marketing, HR, and operation's teams
  • Designed company marketing, communications, and brand strategy aligned with sales goals and brand awareness resulting in over $500K in revenue in first three years of start-up launch
  • Grow, manage, and measure ROI for brand voice and content strategy across all digital and media channels including website, social media, print, and broadcast
  • Develop and manage media, community, and influencer relationships to promote brand nationally
  • Provide strategic counsel to client marketing, communications, HR, and sales leadership on communications approach, messaging, and positioning of value
  • Evangelize company and brand as spokesman and creative director in the production and execution of conferences, events, and sales presentations
Founder, Chief Strategy Officer01/1995 to Current
Company Name – City,State
  • Launched new brand-consulting model during advertising industry transformation leveraging media, community, and industry relationships to build company brand to 15M+ impressions while generating more than $5M in revenue
  • Developed over 500 client marketing, advertising, and communications strategic plans and campaigns across retail, corporate, and non-profit sectors; developing internal and external communications including content messaging, audio, video, and digital production, and live and virtual events
  • Co-produced and appeared in more than 12,000 TV commercials, spoke and emceed before over 500,000 people, voiced more than 10,000 audio productions and commercials, and have garnered over 1M social media impressions
  • Created, communicated, and produced more than 1000 brand stories and campaigns for live and virtual events, broadcast, and social media
  • Collaborate closely with client business units and advertising agencies to conceive and launch product and service marketing initiatives and campaigns
Vice President, Marketing and Communications02/2008 to 03/2014
Company Name – City,State
  • Senior executive responsible for leading company re-branding through two acquisitions ascending to #3 market leader and growth from $130M to $335M in revenue
  • Built a new department managing a team of five, while developing and leading national marketing and communications strategies for clinical management and recruiting market segments in 20+ markets with fiscal management of $2.5M annual budget
  • Led the execution and ROI measurement of all social media, live, and virtual event strategy and content creation, advertising campaigns, and media relations
  • Directed multi-channel internal and external communications for more than 30 clinical and billing executive and operations business units
  • Led change management communication initiatives through three mergers and acquisitions advising HR, clinical, and executive leadership teams
  • Partnered with sales and HR leadership, implementing Net Promoter Score communication strategies leading to 40% client retention increase and 30% increase in employee satisfaction
Director of Marketing & Community Relations 03/2005 to 03/2007
Company Name – City,State
  • Led agency re-branding resulting in 200% increase in agency profile, recognition, and awareness
  • Developed and managed local, regional, and national media contacts and relationships serving as agency spokesperson with CEO
  • Developed strategic partnerships within healthcare, civic, and business communities to launch one of Florida's first male bystander intervention programs
  • Directed and produced regions first elder-abuse training video incorporating stakeholders across local, state, and regional agencies
Skills
  • Marketing & Communications Strategy
  • Brand Storytelling
  • Written and Verbal Communication
  • Digital Content Creation
  • Virtual/Live Event Production
  • Executive Coaching & Consulting
  • Relationship Management
  • Complex Problem Solving
  • Presentation and Facilitation
  • Team Building
Education
Executive MBA: Leadership DevelopmentJacksonville University- City, State
Bachelor of Arts: CommunicationsJacksonville University- City, State
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Resume Overview

School Attended

  • Jacksonville University

Job Titles Held:

  • Founder
  • Founder, Chief Strategy Officer
  • Vice President, Marketing and Communications
  • Director of Marketing & Community Relations

Degrees

  • Executive MBA : Leadership Development
    Bachelor of Arts : Communications

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