LiveCareer-Resume

founder resume example with 20+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary

As a seasoned communications professional, I possess more than 20 years of public relations and brand strategy expertise in the fashion, parenting, and entertainment space, developing and executing consumer-facing campaigns and celebrity and influencer engagement to support business objectives. Because of my historical knowledge and experience that encompasses traditional print media, the dawn of the influencer age, and the current nexus of traditional PR and social media, I am able to blend my expertise to craft effective and thoughtful programming with a mature, insightful approach.

Skills
  • Strategic Planning and Execution
  • Expertise in Bringing Brands to Launch
  • Lifestyle, Fashion, and Parenting Industry Expertise
  • Influencer, Celebrity, and VIP Relations Expert
  • Innovative and Visionary
  • Complex Problem Solving
Education
University of Wisconsin - Madison Madison, WI Expected in Bachelor of Arts : Communications & Women's Studies - GPA :
Work History
Esf Summer Camps - Founder
Manalapan, NJ, 02/2015 - Current

PUBLIC RELATIONS: I use my carefully curated network of media, influencers, celebrities, and connectors to share news on a global scale. I specialize in consumer-facing storytelling and narrative development, both from the consumer and the business perspective. I craft messaging that is authentic and drives the conversation. Current and past clients include: BABYBJÖRN, Made by Gather, Happy Socks, Canticos, The Particulars, GLAMGLOW, BÉABA, Freya, Trove, Iconery, Thumbtack, 7 For All Mankind, WineSimple, and CellSavers.


PARTNERSHIPS & EXPERIENTIAL ACTIVATIONS: I have an innate ability to pair the right talent with the right brand in order to increase awareness and create valuable 3rd party advocacy. I've worked with hundreds of fashion designers, celebrities, and influencers to craft signature programming that results in relevant brand halo and longstanding partnership. From exclusive designer collaborations and product line to pop-ups, launch events, and intimate engagements, I have extensive experience in creating unique and impactful partnerships and activations for brands that foster community, increase conversation, drive buzz and awareness, as well as social media engagement.


CELEBRITY SEEDING: I work side-by-side with both startup and established brands to develop understand their goals and implement an impactful celebrity and influencer seeding strategy—from launch phase to execution. My work spans both the online and offline worlds, evaluating key partnerships, consulting on aesthetic look and feel, creative direction, and signature product development.

Ebay.com - PR Lead Fashion, Celebrity, Motors
City, STATE, 11/2007 - 02/2015

As Lead PR Manager for eBay Marketplaces, charged with creation of a perception shifting global consumer communications strategy and narrative in conjunction with Inc. level business priorities, product launches, executive communications, influencer engagement and concurrent social media activities. Serve as vertical PR lead for eBay Fashion, Celebrity, Motors and Collectibles and act as consumer-facing spokesperson for eBay’s newsworthy, fashion, celebrity and consumer coverage.


Work with key media targets, business partners, and 3rd party influencers to positively position eBay Marketplaces and develop signature global and domestic story narratives and campaigns—utilize trend data and analyst/consumer insights


INFLUENCER & CURATOR ENGAGEMENT: Helm, advise, execute and manage all cross-category celebrity and VIP influencer engagement and onboarding. Talent includes: Dale Earnhardt. Jr., Pharrell Williams, Solange Knowles, Richard Rawlings, Todd Selby, Kelly Oxford, Jeremiah Brent, Katie Holmes, Brad Goreski, Rachel Bilson, Rose Byrne, Zoe Kravitz, Charlotte Ronson, Kate Young, Estee Stanley...etc.


DESIGNER EXCLUSIVES MANAGEMENT: act as liaison between top tier fashion house(s), Rachel Zoe, Mara Hoffman, Milly, Tibi, Billy Reid, Jonathan Adler, Derek Lam, Narciso Rodriguez, Alexander Wang, and Rebecca Minkoff and eBay business unit(s) to create a seller strategy and business / marketing model to produce and manufacture exclusive, limited-edition clothing and accessories collections.

Splendora.com - Editor in Chief
City, STATE, 05/2001 - 10/2007

Responsible for creating content and managing all aspects of Splendora.com, a female-founded online destination with a cult follwing during the early aughts. Responsible for penning the 100K subscriber Style Forecast email newsletter, Splendora Blog, and promotional and advertorial content for national brand clients.


Consistent management of vendor relationships and strategic development for long-range editorial projects. Establishing valuable creative connections and maximizing all public relations opportunities. Prior positions: Director of Public Relations and Merchant Director.

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Resume Overview

School Attended

  • University of Wisconsin - Madison

Job Titles Held:

  • Founder
  • PR Lead Fashion, Celebrity, Motors
  • Editor in Chief

Degrees

  • Bachelor of Arts

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