- , , 100 Montgomery St. 10th Floor
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Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Innovative and proactive Marketing Executive offering 10+ years of experience converting sales leads and effectively managing multiple territories. Highly skilled in forecasting, project management and strategic planning with exceptional telecommunication/media and technology expertise and top-notch communication abilities. Proficient in monitoring trends and capitalizing on emerging opportunities.
Gifted Senior Executive with solid record of accomplishment in overseeing marketing departments, strategies and key projects for driven clientele. Experienced in managing all stages of campaigns, deepening partnerships and boosting sales with creative and proactive approaches. Expertise includes market research, plan optimization and viral content development.
- Author of "Video Recording Technology: Its Impact on Media and Home Entertainment." A respected broadcast reference source and textbook used throughout the US and overseas.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 15 staff members.
- Collaborated with team of 10 experts in the development of Foisi Broadcasting Network.
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Cvs Health – New Orleans, LA,
- Identified issues, analyzed information and provided solutions to problems.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Participated in team-building activities to enhance working relationships.
FBN, Inc. – City, STATE,
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of TV content products.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Directed and coordinated marketing activities and policies to promote products and services.
- Conducted market research and reported on clients' competition.
- Consulted with clients on business issues and developed innovative proposals.
- Traveled nationally and internationally to meet with customers and deliver clear company messages.
Atisi Group – City, STATE,
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 6 key accounts.
- Directed marketing plans for 4+ clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
- Consulted with clients on business issues and developed innovative proposals.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing advertising revenue by 25% over 2 years.
- Created customized marketing materials to increase product awareness.
- Exceeded sales goals 15% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
Pace University - New York, NY
New York University - New York, NY
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School Attended
- Pace University
- New York University
Job Titles Held:
- Film and Television Critic
- Marketing and Communications Vice President
- Senior Marketing Consultant
Degrees
- MBA
- Bachelor of Science
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