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Co Founder Resume Example

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CO FOUNDER
https://www.hellomd.ca
https://twitter.com/HelloMD_com
https://www.linkedin.com/in/pamela-hadfield-19a986/
Professional Summary

Innovative thought leader and Client Communications Expert with over 15 years of experience in corporate communication and professional services. Established history of creating compelling corporate narratives, utilizing media resources and PR with excellent results. A prominent executive within the cannabis industry who helped to shift cultural norms around medical cannabis consumption by speaking to mainstream audiences. An accomplished, media-trained public speaker from the global stage who understands how to navigate scrappy start-up culture to hierarchical corporate environments. A seasoned entrepreneur and consultant who is a natural self-starter wired for team play and partnerships. Flexible and empathetic with the ability to represent the client's perspective with ease and a sense of humor.

Work History
HelloMD- Co Founder
Larkspur, CA01/2013 - Current
  • Designed and built the first Telehealth/digital healthcare platform in the cannabis industry
  • Over 120,000 patients have received a medical consultation over the HelloMD platform
  • A cannabis industry influencer, shifting cultural norms & bringing medicinal cannabis 'out of the closet'
  • Developed corporate narrative acting as the brand evangelist
  • Invited as a public speaker to global cannabis conferences
  • Managed corporate communications internally/externally and all PR initiatives
  • Prepared presentations with business objectives, vision, brand strategy, competition and industry trends
  • Drafted press releases detailing relevant, newsworthy information
  • Media trained and camera-ready with skills to present to a variety of audiences
  • Content strategist, editor and at times writer of educational content - created over 5,000 unique pieces of content for HelloMD platform
  • Led successful SEO initiative
  • Worked with lobbyists, local/national regulators, and politicians to change prohibitionist cannabis laws
  • Co-led expansion strategies through business development and partnerships to increase market share, and drive growth
  • Managed product team and development of UX
  • Managed events team, creating highly successful and experiential media events, cannabis parties and educational gatherings
  • Transitioned HelloMD from a US-based company to Canada, where cannabis is now federally legal
Crosswave Management- Strategic Consultant
San Francisco, CA11/2019 - Current
  • Strategic advisor to one of China's largest healthcare companies
  • Identify potential investment opportunities within CBD hemp industry for newly established $200m fund
  • Establish initial contact and communication with CEOs and Founders of companies for initial conversation with the Crosswave Management team
  • Conduct due diligence on companies targeted for acquisition and/or investment
  • Utilize existing network within cannabis industry and establish new relationships
  • Communicate investment opportunity effectively to potential targets without divulging sensitive and/or confidential information pertaining to client
Self/Full Time Employment- Product Designer Consultant
San Francisco, CA01/2001 - 01/2013
  • As a consultant clients included Sephora, U.S. Air Force, British Petroleum, Ebay, Turn, Leapfrog, Microsoft, Xerox, Citibank, and more
  • Client communications expert with ability to work at executive level
  • Managed design teams from concept stage to product completion interacting with all levels of organizations to realize a vision
  • Ability to deeply integrate with technology teams and act as a go-between
  • Hands-on design approach with ability to work in small start up environments to large Fortune 500s
  • Provided guidance on implementation of UX research methodologies and testing activities
  • Completed full redesigns of existing websites, SAAS and mobile applications to improve user experience
  • Experienced working with international clientele and a variety of personality types
  • Experienced working within large professional services agency environments such as Razorfish, R/GA, and Scient
Skills
  • Experienced client strategist
  • Experienced content strategist
  • Accomplished with PR/media communications development
  • Public speaking, story telling and brand evolution
  • Experienced with crisis management
  • Social media savvy across today's most popular platforms
  • Extremely flexible and agile in fast paced environments
  • Ability to create and communicate corporate strategy and vision
  • Skilled copy writer and editor
  • Transformational thought leader with ability to change group perceptions
  • Built and managed teams with a variety of skill sets
  • Experienced media and events coordinator/facilitator
  • Consultant mindset with experience in large corporate environments
  • Extensive knowledge of cannabis industry with a multi-national network
Accomplishments

Featured in multiple publications and media outlets:

  • August cover of Dope Magazine
  • Called out as a 'Weed Warrior' Rolling Stone
  • Featured in Forbes as 'Techie Advocate for Marijuana'
  • Wrote and featured within a Now This news video 'Medical Cannabis Could Help Solve the Opioid Crisis' - received over 20 million views across outlets
  • Featured in Tech Crunch for creating the 'Quora of cannabis'
  • Featured in New York Times as being at 'forefront of a new trend in Silicon Valley: the cannabis tech start-up'
  • Listed as a "Hot 20: Perennial Bay Area Innovators" by 7x7 Magazine
  • Featured as a relevant voice in advocacy in the best-selling book "Roadmap for Revolutionaries: Resistance, Activism and Advocacy for All" (Random House)
  • Interviewed on CBS Sunday Morning News
  • San Jose Mercury News named as "Tech Pioneer within the Cannabis Industry"
Education
School of Visual ArtsNew York, NY05/2004Master of Arts: Sculpture
Massachusetts College of Art And DesignBoston, MA05/1994Bachelor of Arts: Illustration
Hobbies

Pamela enjoys hiking, yoga, kite boarding, dirt biking, cooking and hanging out with her 3 girls. She recently completed the John Muir Trail, a 21 day, 211 mile hike from Yosemite Valley to Mt. Whitney. She is currently training for the 2021 Marin Ultra Challenge, a 50 mile ultra trail marathon.

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DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • HelloMD
  • Crosswave Management
  • Self/Full Time Employment

School Attended

  • School of Visual Arts
  • Massachusetts College of Art And Design

Job Titles Held:

  • Co Founder
  • Strategic Consultant
  • Product Designer Consultant

Degrees

  • Master of Arts : Sculpture
    Bachelor of Arts : Illustration

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