Ensured efficient workflow to meet production deadlines and maintained relations with key contacts.
Managed local major sponsorships including the Houston Texans and the Houston Astros.
Planned and managed regional marketing budgets averaging $100K+ and marketing co-op budget of $3M+.
Successfully led cross-functional teams for the execution of several key product launches for Adidas and Reebok.
Able to negotiate higher co-op marketing spend from key brand partners growing co-op MDF funds collected by an additional $1M.
12/2016 to Current
Category Marketing Specialist
Develop and implement marketing strategies to support key merchandising categories and initiatives.
Identify marketing priorities, positioning, and key consumer messages to create marketing briefs.
Work with marketing, advertising, merchandising, and vendor partners on seasonal go-to-market plans.
Proof marketing assets for accuracy, build strong relations, and support a collaborative environment.
Manage the execution and strategy alignment of brand partner promotions for assigned category.
Analyze ad performance and KPIs and present report to the merchant and leadership teams.
05/2015 to 12/2016
Partner Marketing Specialist
Developed and managed annual marketing plans for key brand partners (Adidas, Nike, etc.).
Ensured alignment with merchant team and brand partners in the development of co-op marketing plans.
Identified and communicated areas of opportunities to build brand / product awareness and drive traffic.
Managed the execution of partner promotions and creative assets to align with key campaigns, product buys, and brand guidelines with all internal stakeholders.
Tracked and managed the budget and collected all co-op and MDF funds.
Analyzed and reported KPIs for all campaigns to brand partners.
11/2008 to Current
Academy Sports + Outdoors
11/2008 to 05/2015
Regional Marketing Specialist
Researched, negotiated, and managed local sponsorship opportunities that supported the company business model and reached our core target audience.
Developed in-store marketing and promotional strategies to drive traffic, sales growth, and brand awareness that included sweepstakes, player appearances, product demos, gift with purchase, etc.
Implemented marketing strategies and activation plans around major sponsorship to engage clients.
Planned and managed experiential marketing events for events such as Shell Houston Open, NBA All-Stars, NCAA Final Four, and major sponsorship activations.
Mentored and managed one Promotions Coordinator.
02/2007 to 08/2008
Brand Development Supervisor
Supported clients in the development and planning of local marketing strategies and media plans.
Coordinated and managed the development, creation, approval, and production of all marketing collateral to include print, television, radio, and OOH media in support of the marketing programs.
Managed and mentored one Account Manager and one Project Coordinator.
Implemented strategies that drove market growth and built brand awareness.
Planned and managed multiple marketing budgets totaling over $5.5M.
07/2006 to 02/2007
Brand Marketing Manager
08/2005 to 07/2006
Associate Brand Marketing Manager
06/2004 to 02/2007
06/2004 to 08/2005
Managed the production of marketing tools, including collateral materials, television, and radio commercials, email marketing campaigns, and website redesign.
Developed and managed local marketing programs, events, and sponsorships to build brand awareness and drive traffic and sales growth.
Led cross-functional teams in the development of restaurant promotions, facility sign packages, menu development, and educational programs.
Managed the brand creation of new properties to include logo, menu, marketing collateral, advertisement, and web design.
Prepared and managed marketing budgets totaling over $1.5M.
Provided cost efficiencies by effectively negotiating vendor contracts to include print publications, email marketing, outdoor media, and print production.
Successfully led the development and creation of the re-branding of the Tower of Americas in San Antonio, TX.
05/2000 to 05/2004
Marketing SpecialistDomino's Pizza
Provided market level support and trained the field team and franchisees.
Developed and managed all local store marketing programs.
Communicated all national level marketing plans to the field level and ensured compliance.
Planned and managed all local store marketing programs including competitive intrusion, grand openings, and community involvement.
Monitored and communicated the competitive pricing and activity to all field operators and senior management.
Effectively planned and managed local store marketing budgets.
Successfully researched, developed, and negotiated the production of branded hotel key cards for the Domino's Pizza Hotel Key Card program.
Bachelor of Business Administration: MarketingUniversity of Houston － Clear LakeMarketing
Coursework in Fashion Merchandising.Houston Community College
Marketing professional offering over 15 years supporting the execution of marketing strategies and campaigns using a variety of marketing channels and business resources for diverse well-know brands. Strong project management skills with thorough understanding of social media, digital marketing, content marketing, and client relationship development. Proven ability to drive sales and build brand awareness.