Accomplished program, sales, and business development manager with leadership experience building, launching, and implementing a program providing internet, Wi-Fi, and TV solution for multifamily communities.
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• Led development and growth of DISH's internet, Wi-Fi, and TV program for multifamily communities, generating over $10 M of contract revenue
• Developed strategic business relationships with the larger multifamily ownership groups, consultants, attorneys, smart apartment vendors, and installers to create a brand standard across their communities
• Researched, selected, and sponsored events (conferences, trade shows, and exchanges) or platforms (webinars, trade organizations, and online directories) to accelerate relationships with multifamily decision makers
• Analyzed various tools and purchased ZoomInfo and Yardi database for email and direct mail campaigns to targeted multifamily ownership groups
• Obtained demo equipment for a room at HQ and trade show booths for prospective multifamily decision makers to touch and see the property manager and resident DISH Fiber experience
• Wrote content, created financial models, and built process maps to explain how we installed and provided service, the financial benefits of our program, and how we would care for our customers
• Introduced ISP contacts to other business development professionals within DISH TV, Sling TV, or DISH's In Home Services Group
• Reported directly to Chief Strategy Officer on a tiger team responsible for development and growth of DISH's internet, Wi-Fi, and TV program for multifamily communities
• Modeled subscriber economics of potential go-to-market strategies, reviewed connectivity trends, and decided on a go-to-market program
• Studied ISP market: competing providers (# of subscribers, revenues, profit margins, delivery methods, core competencies, and partnerships), initiating conversations with C-Level executives willing to discuss the market, strategy, and potential partnership opportunities
• Matched DISH's core competencies with the capabilities of equipment, software, and installation partners to build a managed Wi-Fi with streaming TV program to provide a better resident experience, a better owner/manager experience and the power to accurately predict profitability on every contract.
• Designed and templatized sales pitch, site survey, statement of work, bill of materials, financial model, proposal document, and contract to streamline and scale initiative
• Coordinated internal operational support for internet service, from sales process to supply chain to project management to call center support
• Developed relationships with multifamily community developers, owners, managers, consultants, and attorneys, generating contracts with revenues over $500,000
• Led takeover of internet and TV service from a bankrupt partner at 12 multifamily communities, coordinating communication and cutover with owners, managers, residents, and internal DISH cross-functional teams
• Researched potential markets, analyzed financial models, examined DISH's core competencies, and created a marketing and sales plan to provide internet and TV solutions to more multifamily communities
• Reviewed and provided various marketing and sales strategy support to DISH TV sales in hotels, student housing, condominiums, apartments, bars, restaurants, airlines, airports, prisons, and oil rigs
• Recruited new partners for DISH, generating $15M+ annual revenue
• Led small team in the development, support, training and change management of switching to Salesforce.com as the platform DISH Business uses as the source of truth for sales activity, relationship management, contracts, change and problem tickets, and billing
• Negotiated renewal of salesforce.com for 100 department member and 165 partner licenses and the purchase of Apttus and Adobe EchoSign to generate and e-sign contracts seamlessly
• Optimized routing of leads from our call centers/websites to internal sales and partners based on location, type of business, and size of opportunity
• Analyzed DISH's go-to-market strategy in apartments and condominiums, recommended prioritizing profitable sales channel and new minimum credit scores
• Recommended building a high-speed internet service to compete with cable and telco companies
Tennis, skiing, hiking, our Labrador Retriever, innovative products, spending time with my nieces and nephews
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