A highly motivated Sales and Marketing leader with years of leadership experience in selling and marketing ultra- luxury hotels. My Inspirational management style has a proven record in developing, coaching and retaining highly productive sales teams resulting in millions of dollars in revenue while increasing market share year over year. I am an "out of the box" thinker with a passion for creating new ways to attract the right customers, WOW the loyal ones, and create a true connection through experiences to retain customer loyalty.
Education
Expected in to to Associate of Arts | Hospitality ManagementUniversity of Houston, Houston, TXGPA:
My Accomplishments
04/2015 to 04/2020AUBERGE RESORTS COLLECTIONLos Cabos | City, STATE,
4/2018 - 4/2020 - Area Director of Leisure Sales
1/2016 - 4/2018 - Director of Sales and Marketing - Chileno Bay Resort 1/
4/2015 - 1/2016 - Global Sales Director - Auberge Resorts Collection
Produced 37 Million in Leisure Sales for Chileno Bay Resort and Esperanza Resort in Cabo San Lucas, Mexico. Targeted Market - Luxury Travel Agents, Wholesalers and Travel Partners Worldwide
Achieved 135% of the annual Leisure Team revenue goals in 2019 and on pace to finish 2020 at 142% prior to the Pandemic.
Hired, trained and and coached a highly productive Sales Team resulting in opening Chileno Bay Resort with 80% occupancy due our pre-sale efforts
Through direct sales, social media, SEO, Advertising and Public Relations efforts the resort 102% of the annual revenue goal and earned the position of "Best New Luxury Resort in Cabo" voted on by the readers of Conde' Nest Travel 2018 Reader's Choice Awards.
By prospecting new accounts, direct sales calls, trade shows, client engagement and establishing relationships with Travel Partners our Global account base and revenue grew by 200% in the Southwest territory for Auberge Resorts Collection
08/2009 to 12/2014CAPELLA HOTELS & RESORTS COLLECTION - Director Of Sales And Marketing | City, STATE,
Created and executed annual marketing plans resulting in $42 million in revenue first year of operation.
Hired, trained and coached successful Sales and Marketing team members exceeding revenue goals by 125% year over year.
Through collaboration in direct sales calls, online marketing campaigns, SEO, social media, publication relations, and advertising, resort achieved 100% of fair market share within third year of opening and maintained 100% of market share until closing due to Hurricane Odell.
Established relationships with social influencers, media partner and high profile clients to gain exposure in crucial markets. Efforts produced worldwide media coverage including front cover of Travel and Leisure Magazine and hospitality's prestigious Five Star and Five Diamond Award in same year.
07/2007 to 03/2009THE JOULE DALLASGeneral Manager/Director Of Sales And Marketing | City, STATE,
Opening Director of Sales and Marketing 8/2007 - 12/2007
General Manager 12/2007 - 4/2009
Created and implemented critical path plan for entire pre-opening team focused on preparations for opening hotel successfully.
Developed and executed pre-opening marketing plan focused on booking 35% of business prior to opening hotel.
Hired, trained and managed high- performance sales team with goals to obtain sign contracts for groups and corporate accounts with ability to book pre business prior to opening.
Successfully opened hotel with 52% of room revenue compared to annual budget
Promoted to General Manager overseeing entire operations including 5 additional leased businesses, Charlie Palmer Restaurant, Valet Service, PM nightclub, Spa and Pool Service
Achieved 94% rating in guests satisfaction, 95% rating on Luxury Hotel Inspection for cleanliness and 91% rating on Employee Satisfaction survey during first year.
Maintained profitable flow through on GOP line month over month during 2009 financial crisis.
2000 to 07/2007ROSEWOOD HOTELS and RESORTSArea Director Of Marketing | City, STATE,
Generated $75 million in revenue annually for both hotels combined.
Successfully developed and managed a seasoned team of 16 people including Sales, Catering, Reservations, Public Relations, Marketing and Revenue Management resulting in $75K in revenue for both hotels combined
Created and implemented strategic marketing plans for each revenue producing department for both hotel including reservation sales, group sales, corporate sales, catering sales. conference sales, restaurant sales and spa sales
Monitored production numbers compared to their budgets monthly to insure each department was on track to successfully reach their annual revenue goals.
Continuously creating new innovated ideas to promote hotel' s five star/five diamond service and world-renowned Chef Dean Fearing resulting in an average $22.8K in food and beverage revenue at The Mansion
Expertise
Visionary
Customer Relations Connector
Marketing Expert - Digital/SEO/PPC/GDS/Website/Social Media
Leader/Strategic Planner
Negotiator/Closer
Expert in Budgeting/Forecasting/Expense Control/P&L Reviews
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