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AUBERGE RESORTS COLLECTION Resume Example

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AUBERGE RESORTS COLLECTION
  • LinkedIn Profile: linkedin.com/in/shirley-dunn-hanks-30514014
PROFESSIONAL SUMMARY

Highly energetic, fast-paced Sales and Marketing leader with years of experience successfully marketing and selling ultra- luxury hotels. Motivational charismatic management style with a proven record in developing, coaching and retaining highly productive sales teams resulting in millions of dollars in revenue. Customer Relations Connector with a passion for creating new ways to attract the right customers, WOW the loyal ones, and create a true connection through experiences to retain customer loyalty.

Visionary thinker in developing marketing plans focused on attracting customers through direct sales efforts, travel and trade shows, social media engagement, print and digital ad campaigns, SEO, PPC, GDS, Revenue Management and Community outreach.

PROFESSIONAL EXPERIENCE
04/2015 to 04/2020
AUBERGE RESORTS COLLECTIONCabo San Lucas – City , STATE

Area Director of Leisure Sales 4/2018 - 4/2020

Director of Sales and Marketing - Chileno Bay Resort 1/2016 - 4/2018

Global Sales Director - Auberge Resorts Collection 4/2015 - 1/2016

  • Produced 37 Million in Leisure Sales for Chileno Bay Resort and Esperanza Resort located in Cabo San Lucas, Mexico. Targeted Market - Luxury Travel Agents, Wholesalers and Travel Partners worldwide.
  • Achieved 135% of annual Leisure Team revenue goal in 2019. On pace to finish 2020 at 142% prior to Pandemic.
  • Hired, developed and coached Sales Team one year prior to opening Chileno Bay Resort resulting in pre-sell revenue of 1.7 million in group business and 1.2 million in partnership contracts.
  • Through sales and marketing initiatives including direct sales, social media, SEO, PPC, Advertising and Public Relations efforts, Chileno Bay Resort achieved 102% of budgeted revenue and voted "Best New Luxury Resort in Cabo" by readers of Conde' Nast Traveler Magazine during the first year of operation.
  • Increased Global Account production by 200% by prospecting new accounts, direct sales calls, trade shows, client engagement and establishing relationships with Travel Partners for Auberge Resorts Collection worldwide.
08/2009 to 12/2014
CAPELLA HOTEL GROUPDirector Of Sales And Marketing, Capella Pedregal – City , STATE
  • Created and executed annual marketing plans resulting in $42 million of combined revenue during first year of operation.
  • Hired, developed and coached successful Sales and Marketing team and exceeded revenue goals by 125% year over year.
  • Through collaboration of direct sales calls, online marketing campaigns, SEO, social media, publication relations, and advertising, resort achieved 100% market share during the third year of operation. Maintained 100% market share until closing in September 2014 due to massive hurricane.
  • Established relationships with social influencers, media partner and high profile clients to gain exposure in key markets. Efforts produced worldwide media coverage including front cover of Travel and Leisure Magazine and hospitality's prestigious Five Star and Five Diamond Award in second year of operation.
08/2007 to 04/2009
THE JOULE DALLASDirector Of Sales And Marketing/General Manager – City , STATE

Opening Director of Sales and Marketing 8/2007 - 12/2007

General Manager 12/2007 - 4/2009

  • Created and implemented critical path plan for pre-opening team focused on preparations to open hotel successfully.
  • Hired, developed and managed sales team focused on obtaining signed contracts for groups and corporate accounts resulting in $550K per-sell revenue.
  • Developed and executed a Marketing Plan outlining strategies and tactics contributing to successfully opening with 52% of budgeted room revenue on the books.
  • Promoted to General Manager leading the team to achieve 92% of revenue goals including 5 leased entities, Charlie Palmer Restaurant, Valet Service, PM nightclub, Spa and Pool Service.
  • Achieved 94% rating in guests satisfaction, 95% rating on Luxury Hotel Inspection for cleanliness and 91% rating on Employee Satisfaction survey during first year.
  • Maintained profitable flow through on GOP line month over month during 2009 financial crisis.
01/2000 to 08/2007
ROSEWOOD HOTELS and RESORTSArea Director Of Marketing – City , STATE
  • Successfully managed a seasoned team of 16 people including Transient Sales, Group Sales, Catering Sales, Reservations, Public Relations, Marketing and Revenue Management resulting in $75K annual revenue for both hotels combined.
  • Created and implemented strategic marketing plans for each revenue producing department for both hotels including rooms, food and beverage, spa and private club. Continuously monitored production numbers, making adjustments or adding tactics to their plans to ensure each department successfully achieved their annual goals year over year.
  • Managed the Public Relations efforts to promote hotel's five star/five diamond service and world-renowned Chef Dean Fearing resulting in massive media coverage contributing to Mansion's 22.8 million food and beverage revenue and achieving 98% guest satisfaction scores for service year over year.
Education
Associate of Arts: Hospitality ManagementUniversity of Houston - City, State
EXPERTISE
  • Visionary
  • Customer Relations Connector
  • Marketing Expert - Digital/SEO/PPC/GDS/Website/Social Media
  • Leader/Strategic Planner
  • Negotiator/Closer
  • Expert in Budgeting/Forecasting/Expense Control/P&L Reviews
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

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Resume Overview

School Attended

  • University of Houston

Job Titles Held:

  • AUBERGE RESORTS COLLECTION
  • CAPELLA HOTEL GROUP
  • THE JOULE DALLAS
  • ROSEWOOD HOTELS and RESORTS

Degrees

  • Associate of Arts : Hospitality Management

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