AUBERGE RESORTS COLLECTION Resume Example

• Created and executed annual marketing plans resulting in $42 million of combined revenue during first year of operation.
• Hired, developed and coached successful Sales and Marketing team and exceeded revenue goals by 125% year over year.
• Through collaboration of direct sales calls, online marketing campaigns, SEO, social media, publication relations, and advertising, resort achieved 100% market share during the third year of operation. Maintained 100% market share until closing in September 2014 due to massive hurricane.
• Established relationships with social influencers, media partner and high profile clients to gain exposure in key markets. Efforts produced worldwide media coverage including front cover of Travel and Leisure Magazine and hospitality's prestigious Five Star and Five Diamond Award in second year of operation.

Opening Director of Sales and Marketing 8/2007 - 12/2007

General Manager 12/2007 - 4/2009

• Created and implemented critical path plan for pre-opening team focused on preparations to open hotel successfully.
• Hired, developed and managed sales team focused on obtaining signed contracts for groups and corporate accounts resulting in $550K per-sell revenue.
• Developed and executed a Marketing Plan outlining strategies and tactics contributing to successfully opening with 52% of budgeted room revenue on the books.
• Promoted to General Manager leading the team to achieve 92% of revenue goals including 5 leased entities, Charlie Palmer Restaurant, Valet Service, PM nightclub, Spa and Pool Service.
• Achieved 94% rating in guests satisfaction, 95% rating on Luxury Hotel Inspection for cleanliness and 91% rating on Employee Satisfaction survey during first year.
• Maintained profitable flow through on GOP line month over month during 2009 financial crisis.

• Successfully managed a seasoned team of 16 people including Transient Sales, Group Sales, Catering Sales, Reservations, Public Relations, Marketing and Revenue Management resulting in $75K annual revenue for both hotels combined.
• Created and implemented strategic marketing plans for each revenue producing department for both hotels including rooms, food and beverage, spa and private club. Continuously monitored production numbers, making adjustments or adding tactics to their plans to ensure each department successfully achieved their annual goals year over year.
• Managed the Public Relations efforts to promote hotel's five star/five diamond service and world-renowned Chef Dean Fearing resulting in massive media coverage contributing to Mansion's 22.8 million food and beverage revenue and achieving 98% guest satisfaction scores for service year over year.