MBA credentialed digital marketing leader with over ten years of experience leading strategy, planning, and managing the execution of innovative marketing initiatives that consistently meet business objectives. Recognized for strong project management skills with extensive knowledge in project management methodologies. Demonstrated leadership by effectively managing tight deadlines and multiple project streams to achieve corporate goals. Known for an incredibly positive attitude and developing/maintaining good working relationships inside and outside the organization.
Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe Dreamweaver , Flash, HTML,
VP Digital Marketing, Program ManagerJan 2012 to Jan 2016 Company Name － City, State
Responsible for leading overall strategy and efficient implementation of revenue generating digital programs and campaigns on behalf of internal lines of business.
Launched over 200-250 web campaigns annually.
Provides digital channel (.com, email, social media, search and display, PPC and mobile) recommendations based on budgets, channel fit criteria, channel capacity, and best practices.
Develops short and long-term strategic digital marketing plans and implement programs that capitalize on business opportunities for multi-channel campaigns with deliverables including web, email, SEO, SEM, third-party display ads, social media and print advertising.
Leads and oversees integrated marketing campaigns across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes.
Aligns project work schedules with related programs and confirm that the necessary resources are in place to execute the campaign or project across print and digital channels.
This includes analyzing scope, defining requirements, designing functions, analyzing tests, preparing for deployment, and planning sustainability.
Prioritizes campaign/project components to complete the projects on time and within budget.
Includes overseeing the workflow approval process for a variety of distribution channels (print, website, social, email, webinar, etc.) Communicates business, functional, and technical analysis across many organizational units.
Provides leadership and subject matter expertise during stakeholder focus groups, design sessions, and requirements workshops.
Tracks, measures, and presents marketing program's impact and overall ROI to internal stakeholders.
Reports include Key Performance Indicators (KPI), performance analysis, and recommendations for improvements across channels.
Manages outsourced and internal technical resources for web site development; all aspects of website performance and continuous improvements including implementation of new technology or website platforms.
Provides marketing direction and support for new ventures such as acquisitions, cross- sell, and pilot programs.
Digital Marketing Officer, Web Content SpecialistJan 2009 to Jan 2012 Company Name － City, State
Served as Subject Matter Expert (SME) on content management software and liaison with eBusiness and technology groups to successfully manage digital projects to completion.
Met and interviewed client stakeholders to define project requirements.
Led team in in all phases of web development from design to content strategy.
Solid knowledge of web development processes, including experience with full cycle implementations, user experience, client creative feedback, design, development, and deployment for all projects.
Ensured that the Union Bank public website, bank-owned micro sites, sites of acquired banks, and secured sites are fully operational and compliant with brand, editorial, and style guidelines as well as risk management and regulatory standards.
Created, designed and launched organization-facing SharePoint 2013 Agency Education website and internal SharePoint team pages.
Digital Marketing Manager, Web SpecialistJan 2008 to Jan 2009 Company Name － City, State
Served as the voice of digital marketing for direct marketing and retail branch support and maintained complete responsibility for business performance, strategic planning, and ROI management of marketing activities.
Led the strategic direction, development, and support for overall lead generation and customer relationship programs designed to build brand and drive deeper relationships with members across various channels.
Ensured that all marketing capabilities (including brand, collateral, presentations, web, email, training documents, metrics, and internal communications) are fully utilized and strategically positioned in support of multiple channel specific needs and that all materials developed remain current from both a compliance and industry standpoint.
Develop annual digital marketing plan for assigned products in support of annual business plans that identify goals, objectives, and tactics to support areas goals.
Account Executive, Account ManagerJan 2007 to Jan 2008 Company Name － City, State
Strong contributor to the strategic planning and briefing process.
Synthesized knowledge of client's business, their market, competitive activity and consumer, to develop viable marketing strategies.
Partnered with account team, project management, and creative department to ensure that creative is released on time, on budget, on brief, and on brand.
Oversaw creative production process, initiating next steps and driving projects to completion.
Managed the day-to-day supervision of programs and projects focused primarily on strategy, timing, and budget.
Officer, Marketing Communications SpecialistJan 2004 to Jan 2007 Company Name － City, State
Managed Advisory Services content on 9 internal Broker Dealer Websites/Portals.
Worked closely with Legal/ Compliance, Subject Matter Experts (SME), and corporate web teams to facilitate integration and launch.
Managed project implementation in support of marketing objections.
Coordinated efforts of multiple functional areas, monitor progress and make recommendations on workflow and timelines to achieve completion of approved marketing programs in a timely, cost effective, and efficient manner.
Assisted with the coordination and execution of all marketing seminars and trade shows.Controlled and managed the inventory database for customer marketing brochures and collateral production Classified all lead conversion activity and analyzed ROI for specific marketing programs Compiled and distributed leads within sales team to result in the generation of over 3000 leads.
Supported client programs and reported on recommendations where necessary to improve efficiency and flow.
Middle School Language Arts TeacherJan 2001 to Jan 2004 Company Name － City, State
Dynamic resourceful teaching professional with a genuine interest in students' cognitive and social growth.
Actively involved in all areas of education including curriculum development, teacher mentoring.
Combines strong passion for English and writing to motivate and inspire students while creating a fun and challenging learning environment.
Developed English lesson plans in line with the California Standards Curriculum.
Planned English lessons to meet curriculum standards.
Helped students understand, speak, read and write in English.
Delivered engaging, coherent lectures and motivating lessons to students across all key stages.
Utilized learning technology in the planning and delivery of lessons.
Modified assignments and activities to meet the learning needs of individual students Identified and sorted into small, similarly skilled groups.
MBA, Organizational LeadershipMount Saint Mary's University － City, StateOrganizational Leadership
Bachelor, ArtsEnglish Mount Saint Mary's College － City, StateArts Program Management Skills Marketing Strategy, Digital Strategy, Digital Marketing, Marketing Communications, Integrated Marketing, Leadership, Brand Development and Management, Project Management, Program Management, Strategic Partnerships, Digital Media, Segmentation, Direct Marketing, eCommerce, Lead Generation, Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Online Advertising, Mobile Marketing, Market Research, Email Marketing.
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Mount Saint Mary's University
English Mount Saint Mary's College
Job Titles Held:
VP Digital Marketing, Program Manager
Digital Marketing Officer, Web Content Specialist
Digital Marketing Manager, Web Specialist
Account Executive, Account Manager
Officer, Marketing Communications Specialist
Middle School Language Arts Teacher
MBA , Organizational Leadership Bachelor , Arts
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