Vice President Advertising Sales, 09/2014
to 01/2018 Digital First Media Adtaxi - Bay Area Newsgroup – San Francisco,
Individual sales and lead sales team efforts to close first digital regional Adtaxi Bay Area account of $2 million-dollar OMMI Channel Advance Digital: Social Media, Mobile, Video, SEM, Email, Display, Ecommerce, SaaS.
Individual sales and lead sales teams to generate over $1.2 million of incremental revenue Superbowl 50 (AT&T, Wells Fargo, GM, PG&E).
Launched digital content marketing team.
Individual sales and lead sales teams efforts yielding over $500K of new revenue.
PG&E, FIJI) Kicked off team sales blitz for "post it note" digital package.
Individual sales and lead sales teams generating over $1.2 million of incremental post it notes/Facebook revenue (Macinnis, Ashley's, Kohl's).
Launched digital, SaaS and print packaging of High Impact Units Next Gen 3.0.
Individual sales and lead sales teams generating over $2.3 million of incremental revenue (Safeway, Dell, Pacific Sales Best Buy).
Launched Video and Podcast sponsorships for Bay Area News Group sites yielding over $2 million in revenue.
Responsible for over $46 million in annual revenue and over $1.5 million expense budget.
Primarily tasked with all facets of operations directly tied to sales, corporate development, marketing, pricing, and sales revenue management.
Immediately, established tactical sales procedures and ongoing departmental CONFIDENTIAL 2 restructuring that ensures both short and long-term revenue growth among traditional and new product lines.
Spearheaded a sales challenger methodology, data driven and fortifies accountability.
My sales unit was the leading year-over-year revenue performer throughout Digital First Media.
Maintain full budgeting, goal setting and P&L responsibility for Major/National/Category/assigned Local areas.
Established C-level relationships with retail Local clients, Regional clients and National clients.
Responsible for majors and national revenue of key categories big box, pharma, qsr, entertainment, fast food, grocery, convenience stores, movies studios, telecom, financial, banks, travel, energy, luxury & fashion, (to name a few).
Consistently over exceeding digital revenue goal by over 7%.
Responsible for strategic planning, rating, budgeting, project management, implemented commission programs, training and development.
Work closely with other divisions (Editorial, Production, Circulation, Finance, Advertising, Digital Marketing) on new products launches and strategic long-term initiatives.
Source new markets, identify market gaps, and spearhead product development initiatives across diverse industries.
Enhance company visibility within competitive marketplace and implement tracking methods to maintain profile lead.
to 06/2014 Hearst Corporation – San Francisco,
Managing Director, 06/2009
to 01/2012 Hearst Media Services
Responsible for over $45 million in annual revenue and over $2 million expense budget.
Under my leadership, the San Francisco Chronicle National sales team ranking improved to the top five of the 20 major market revenue comparisons.
I launched Hearst Media Exchange (HME) creating a network of Hearst Newspapers digital sites and secured new business for Hearst digital sites.
In addition, I worked with the Core Audience team and the next level of Hearst digital network of digital sites and secured new business for Hearst digital sites.
Overall responsibilities included strategic planning, rating, budgeting, project management, implementing commission programs, training and development.
Won management award for team highest revenue year over year growth for 2013.
Individual sales and lead sales team generating over $250,000 Q3 2013 kick off content packages sales efforts in SFGATE.com (see Travel, Business, Lux channels of SFGATE.com).
Closed first extended spadea with Tourism of Ireland and 100% SOV in SFGATE.com generating over $300,000 new business.
Responsible for the Fashion and Luxury Category for San Francisco Chronicle launching SFiS Style in print and digital.
In 2012 YTD yielding over 60% growth Project Sales Leader for Americas Cup SFGATE.com and AC Section Sponsorship yielding over $500,000 incremental revenue (Nespresso, AT&T) Project Sales Leader for new sales initiatives.
Secured two sponsors to launch first 49er Insider digital magazine APP for the iPad in Q3 2012 yielding over $206,000 of incremental revenue (Amex and Verizon).
Individual sales and lead sales team to secured two sponsors to launch first Hearst Newspaper division San Francisco Chronicle APP for the iPad (Q4 2011 and generating over $600,000 incremental revenue Chase, Verizon).
Launched print and digital unique sizes ads for San Francisco Chronicle and SFGATE.com.
Individual sales and lead sales team yielding over $1.8 million of incremental revenue (Wells Fargo, Toy Story, Bloomindales, Macy's).
CONFIDENTIAL 3 Established C-level relationships with retail Local and National clients.
Responsible for Hearst multi markets San Francisco Chronicle/sfgate.com, Houston Chronicle/chron.com, San Antonio Express/mysa.com, Albany, and weeklies) national revenue of key categories (Movies, Telecom, Financial, Banks, Energy, DR, Misc.
President / CEO/Owner/Entrepreneur, 12/2003
to 07/2005 JLK ADVERTISING, INC CBS Shadow Traffic Sun-Sentinel TRONC Co Miami Herald/El Nuevo Herald - McClatchy
Company – AVENTURA Miami,
Full Service Advertising Agency: Marketing, Advertising, Media Buying and Media Planning.
Public Relations, Graphic Design, Production, Internet Services: SEO, SEM, Mobile and Direct Marketing.
CAREER NOTE: Previous positions as Affiliate Partnerships and Sales with.
Bachelor of Professional Studies (BPS): Business Administration,
1996 Barry University - Miami,
FL Business Administration
Director - VP, Sales Role Dear Hiring Manager: Briefly, I have a strong track record in successful execution of individual direct sales and leading successful sales teams. I have launched new products, experience in digital media, Ecommerce, SaaS sales, entrepreneurship, marketing strategies, planning, and bridging gaps between different organizational areas resulting in revenue growth for organizations. Leadership Accomplishments. I have repeatedly proven my ability to provide a strong vision/voice, communicate effectively with the senior executive team, and execute strategic plans to achieve overall business objectives. I have held direct sales and management positions for Digital First Media: Adtaxi - Bay Area News Group, Hearst, TRONC, CBS, and McClatchy media companies, as well as, owned an advertising agency (Miami, FL). Relationship Management. I have sales experience with local accounts, regional accounts and multi-market accounts resulting in a broad network at all levels of business contacts. Relationships with regional/local accounts (SF/SJ/Oak Bay Area, Houston, SA, Miami/Ft. Lauderdale). Relationships with top Fortune 500 companies as well as relationships with ad agencies in multiple industries: BIG BOX, PHARMA, QSR, ENTERTAINMENT, FAST FOOD, GROCERY, CONVENIENCE STORES, MOVIES STUDIOS, TELECOM, FINANCIAL, BANKS, TRAVEL, ENERGY, AUTOMOTIVE, LUXURY & FASHION, (to name a few). These diverse client relationships enabled me to quickly secure new business, upsell existing business and guide successful digital and multimedia campaigns. Media Sales Growth. Passionate on sales training and developing. I create adaptive sales methodologies (The Challenger Sale, SPIN Selling, AIDINC) based on the organizations goals, resources and needs. My resume highlights some of my most notable sales achievements where I have demonstrated that I can lead by example by landing direct business, leading a team to outperform revenue goals and meet new product launch expectations. Attached is my resume, which outlines my background and capabilities. I would appreciate the opportunity to meet with you to specifically discuss how I can contribute to the continued revenue growth of your company. Sincerely, Hernan Ponce Confidential Letter Innovate and Results Driven Sales Executive Results-driven, hands on sales leader with documented success positively impacting corporate profitability through individual direct sales, skillful development of high-caliber sales teams and implementation of tactical sales strategies. Passionate on sales training and developing sales executives. Involved in developing strategic sales, operational plan, P&L for the company. Significant accomplishments in revenue growth in Digital Media, Print Media, Multicultural, sales and marketing. Develops products and business plans, launches new products creating new revenue streams, establishes market superiority, and exceeds all sales goals. Relationships with regional/local accounts (SF/SJ/Oak Bay Area, Houston, SA, Miami/Ft. Lauderdale). Relationships with top Fortune 500 companies as well as relationships with ad agencies in multiple industries: BIG BOX, PHARMA, QSR, ENTERTAINMENT, FAST FOOD, GROCERY, CONVENIENCE STORES, MOVIES STUDIOS, TELECOM, FINANCIAL, BANKS, TRAVEL, ENERGY, AUTOMOTIVE, LUXURY & FASHION, (to name a few). These diverse client relationships enabled me to quickly secure new business, upsell existing business and guide successful digital and multimedia campaigns.
Google Certified · Digital First Media-Adtaxi: digital sales and management training courses, SEO, SEM, Social
Media, Content Marketing, Developing Leadership Effectiveness, Project Management, High Impact Speaking ·
Harvard Business Review's Advisory Council · Right Management Executive Coaching · TRONC Leadership
Development Program · Karrass Training on negotiations Course · Promax Management and selling Broadcast
Microsoft Office (MS Access, Word, Excel, PowerPoint, Outlook) · Integrity Program:
selling with research, Selling Against Broadcast, Partnership Selling, Contingency Planning, Financial
Management, Strategic Planning. · Executive Leadership Program CONFIDENTIAL 4