Experienced health & wellness leader with 20 years’ CPG experience in showcasing growth in sales, profitability, and brand success. Key strengths include identifying new product opportunities, developing business strategies, and cultivating relationships with stakeholders and partners to improve customer experience. Lead cross functional teams with exceptional project management skills to establish processes and increase efficiency for multiple product lines.
Skills
Product management
Product innovation, commercialization
Strategic partnerships
Annual planning
Forecasting & budgeting
Strategic business planning
Vendor management
Cross functional team motivator
Work History
SVP, Products and Innovation, 08/2019 - Current Vontier Corporation – Bowling Green, KY,
Drive the strategic roadmap for transformation of Ideal Protein branded products sold and distributed in authorized locations in US & Canada, overseeing all product commercialization stages.
With revenue of over $60MM, P&L responsibility for range of high protein, better-for-you products such as bars, breakfast options, salty/sweet snacks, beverages, vitamins, and hard goods such as scales and kitchen tools.
Developed and implemented new product strategies to establish and achieve business objectives, including achieving 10% increase in incremental sales through product introduction.
Manage teams in Canada at IP headquarters and IP-owned manufacturing facility, overseeing functions in R&D, inventory planning, supply chain, and marketing.
Worked with creative teams to execute packaging rebrand and align with brand mission for 80+ skus, accommodating regulations in both US and Canada.
Communicate product roadmap on IP web platform to improve customer experience, drive conversion and increase basket size.
Continuous product innovation to increase lifetime value of consumer to align with weight loss program and guidelines set by Medical Advisory Board.
Delivered product innovation and development for WW Consumer Products business in US + Canada with annual revenue of $90MM+.
Established 360 marketing programs for WW private label products in owned retail locations and ecommerce.
Drove product strategy to grow North America product sales (revenue and OI) by researching and identifying new product initiatives and partnerships; engage with Consumer Insights to analyze competitive landscape and trends to evaluate opportunities.
Lead the NPD process and identify partners for proprietary WW health & wellness products to continually innovate portfolio (~25 new skus per year.) Includes cross functional collaboration with legal, quality, supply chain, finance, inventory planning teams as well as several external partners on product specifications.
Activated WW/Blue Apron strategic partnership to develop points friendly menu options to optimize revenue and WW brand awareness as wellness leader.
Presented commercialization, promotional plans and monthly results to North American executives; includes development of annual operating plans to drive sales and engagement in meetings and online.
Worked directly with manufacturing partners throughout commercialization process from concept and R&D development meetings to attending production runs to high customer standards.
Served as North American lead in brand initiative to transform product portfolio aligning to global mandates including nutrition guidelines and packaging architecture from creative brief to rollout.
Sr. Manager, Licensing, 04/2006 - 03/2011 Weight Watchers International – City, STATE,
Managed licensing relationships to build and ensure integrity of WW brand across categories of cheese, frozen novelties, yogurt, cookies, as well as endorsements through General Mills and Kraft Heinz.
Worked with executive team on establishing initial terms for potential partners and execution of fully branded and endorsed partnership contracts or amendments.
Manager on Applebee's account to ensure integrity of WW endorsed menu options throughout US franchise locations.
Created and executed integrated marketing plans for WW retail products consisting of print, online, direct mail, member exclusive marketing vehicles, social media, field communications, and more.
Analyzed business trends, distribution and velocity of SKUs using AC Nielsen, to ideate new product development ideas with partners.
Marketing Manager, 02/2003 - 03/2006 Random House Children’s Books – City, STATE,
Developed, executed, and lead seasonal marketing efforts for preschool publishing licenses such as Arthur, Barbie, Bob the Builder, Little Golden Books, Sesame Street, and Thomas & Friends.
Worked closely with licensees and corporate partners including HIT Entertainment, Lion’s Gate, Mattel, and Nick Jr to execute integrated retail marketing programs.
Provided creative direction for marketing materials including consumer/trade advertisements, in-store signage, catalogs, promotional sell sheets/brochures, and event kits for retailers such as Target and Walmart.
Provided post mortem promotional analysis for all marketing, sales conference, and business reviews.
Liaison with creative services, production, inventory, brand, and sales to coordinate retail specific promotions.
Education
BA: Communication and Journalism/Mass Media, Expected in 1999 - Rutgers University – Douglass College - New Brunswick, NJ GPA: GPA: 3.8
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