Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 6 years of marketing experience to take on a dynamic new role.
Search engine optimization
StylistRebuilding New Orleans – New Orleans, Dallas, Louisiana, Texas
Complete general maintenance tasks on SBP properties when requested.
Maintain a clean, safe and organized work site.
Ensure that work is being completed at the proper pace and schedule and of the highest quality.
Maintaining a professional and positive attitude.
Supervise volunteer groups when needed following SBP's volunteer management protocol.
Volunteered as a stylist for Attitudes and Attire.
An organization that strives to help women who have suffered from domestic violence get back into the work force.
I worked with several woman to find the best outfit that fit them and made them feel confident in themselves for their future ventures in the work force.
Salvation Army - Denton, Tx
Loaded and unloaded distribution trucks at destination.
Prepared nightly meals to serve the men, women and children residents.
Assisted in cleaning the facility and completed food pantry inventory after residents left the dining hall.
Marketing Analyst, 01/2020 Social Media Instagram
Teamwork/Collaboration Social Media Strategy Social Media Marketing, Social Media Platforms Youtube – Dallas, Texas
Search engine optimization expertise, Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
Improved click-through rates, conversion and other important KPIs with strategic approach.
Optimized social media channels and web pages to improve SEO and usability by 10% for 8 brands.
Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
Recommended performance improvements based on KPI analysis.
Analyzed third-party data and investigated new growth opportunities.
Conducted trend forecasting and analysis.
E-commerce Project Coordinator, 01/2019 to Current Neiman Marcus Group Ltd LLC – Dallas, TX
Coordinated merchandise between Photo-Shoot Coordinators, Studios, Warehouses, Styling and Buying Offices
Proposed and collaborated with studio director to create new company-wide campaign that would increase turnover by 12% Developed and executed strategies with leadership team to accelerate new time to web initiative by 80%
Managed complex photo shoot operations while effectively partnering with intermediary departments to complete projects
Partnered with leadership team to support asset protection knowledge and awareness.
Business Owner | GlamyByWhitley | Denton, Texas
Created full development life cycle, including design, features, copy, and construction of product
Created successful search engine marketing campaign that utilized analytics reports, customer feedback, and sales reports for Instagram, Twitter, and Facebook
Worked within budget parameters to create and implement marketing campaigns by analyzing data and consumer buying patterns, ultimately increasing business revenue by 30% over past year
Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities
Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages
Digital Marketing Specialist Intern | 10 Hours of Fashion | Arlington, Texas Created, and negotiated contracts with company partners including celebrity stylists
Cultivated and managed relationships with clients, vendors and media influencers increasing overall revenue by 30%
Served as primary point of contact for incoming media calls, partnerships, and contractual requests
Boosted brand awareness by establishing strong web and social media presence
Identified target market and key segments through in-depth analysis of markets and related trends
Used graphic design platform to create and print marketing materials, including product reviews, press releases and ads
Bachelor of Science: Digital CommunicationsAnd Media University of North Texas At Dallas - Dallas, TX GPA: 3.5
Bachelor of Science: Business CommunicationsUniversity of North Texas - Denton, TX Marketing and Sales Intern | PaperCity Magazine | Dallas, TX Developed and delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons
Managed shipping preparation and delivery to meet publishing deadlines for company and clients
Planned special industry events including Dallas Design Awards, Launch Parties, and Photo-shoots, managed guest list of 100+ and coordinated with 4+ media outlets at once
Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
Performed trend forecasting and market research to predict future opportunities, sales, risks and consumer behavior
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Companies Worked For:
Rebuilding New Orleans
Social Media Instagram
Teamwork/Collaboration Social Media Strategy Social Media Marketing, Social Media Platforms Youtube
Neiman Marcus Group Ltd LLC
And Media University of North Texas At Dallas
University of North Texas
Job Titles Held:
E-commerce Project Coordinator
Bachelor of Science : Digital Communications Bachelor of Science : Business Communications
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