Business Owner | GlamyByWhitley | Denton, Texas
Created full development life cycle, including design, features, copy, and construction of product
Created successful search engine marketing campaign that utilized analytics reports, customer feedback, and sales reports for Instagram, Twitter, and Facebook
Worked within budget parameters to create and implement marketing campaigns by analyzing data and consumer buying patterns, ultimately increasing business revenue by 30% over past year
Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities
Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages
Digital Marketing Specialist Intern | 10 Hours of Fashion | Arlington, Texas Created, and negotiated contracts with company partners including celebrity stylists
Cultivated and managed relationships with clients, vendors and media influencers increasing overall revenue by 30%
Served as primary point of contact for incoming media calls, partnerships, and contractual requests
Boosted brand awareness by establishing strong web and social media presence
Identified target market and key segments through in-depth analysis of markets and related trends
Used graphic design platform to create and print marketing materials, including product reviews, press releases and ads
Bachelor of Science: Digital CommunicationsAnd Media University of North Texas At Dallas - Dallas, TX
GPA: 3.5
Bachelor of Science: Business CommunicationsUniversity of North Texas - Denton, TX
Marketing and Sales Intern | PaperCity Magazine | Dallas, TX Developed and delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons
Managed shipping preparation and delivery to meet publishing deadlines for company and clients
Planned special industry events including Dallas Design Awards, Launch Parties, and Photo-shoots, managed guest list of 100+ and coordinated with 4+ media outlets at once
Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
Performed trend forecasting and market research to predict future opportunities, sales, risks and consumer behavior