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Sr. Sales Strategy Planning Manager Resume Example

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SR. SALES STRATEGY PLANNING MANAGER
Experience
Sr. Sales Strategy Planning Manager, 07/2019 to Current
Company Name – City, State
  • Responsible for distribution goals and building best in class sell stories for upcoming innovation launches across Tyson's branded frozen chicken business categories and act as primary lead for overall customer engagement.
  • Developed Tyson's inaugural Innovation Playbook, a consolidated selling resource for all innovation launches over the course of a fiscal year.
  • Developed three best in class forecasting processes to help improve forecasting accuracy new product launches.
  • Developed core 9 category customer re-set calendar, slotting forecasting tool, AOP TDP tracking tool and shelf category space availability analysis.
  • Manage 1 direct report - Sales Strategy & Planning Analyst.
01/2019 to Current
Company Name
  • Tyson Sales Strategy & Planning Alignment Team Lead.
Sales Strategy Planning Manager, 07/2018 to 06/2019
Company Name – City, State
  • Delivered +10.5% growth for overall branded bacon business while over delivering AOP & managing within trade budget (+$45M annually).
  • Business included Wright Brand, Jimmy Dean, Tyson, Bryan and Corn King brands.
  • Established monthly commodity-based pricing guidance and delivered to field sales.
  • Worked with key customers to develop customized pricing and promotional strategies.
  • Took on additional responsibility to manage TortillaLand business halfway through year to achieve stretch goals.
Sr. Sales Strategy Analyst - Jimmy Dean Frozen Breakfast, 06/2016 to 06/2018
City, State
  • Managed $20M+ trade budget for Regional Brands & $3M+ slotting budget for Ball Park Hot Dog business in 2018.
  • Managed $10M+ trade budget for Van's Foods in 2017 while developing national sales strategy for brand in 2018.
  • Developed 2018 & 2019 Customer AOP volume, spend & slotting goals for Van's Foods & Regional Brands as well as strategic guidance for field sales around brand strategy, product ranking and promotional/pricing guidance.
  • Helped successfully maneuver Van's Waffle and Shelf Stable business through portfolio wide allocation and recognized by field sales as top contributor.
  • Provided analytical support for Jimmy Dean Frozen business in 2017.
  • Achieved AOP Goals by helping deliver 6% year over year growth by achieving TPD targets and overall volume growth.
Account Manager/Sales Analyst, 02/2015 to 06/2016
Company Name – City, State
  • Provided analytical support to Aldi and Save-A-Lot account management team by providing distribution reporting, helping build line review presentations and overall business tracking across 8 private label categories.
  • Acted as primary account manager and cross functional lead to support Lidl business prior to U.S.
  • Launch.
  • Included submitting over a dozen bids for private label categories.
  • Primary account manager for Pretzel and Candy business at Aldi.
Supply Planner, 12/2010 to 01/2015
Company Name – City, State
  • Responsible for deployment and fill rate service for private label pasta business.
  • Maintained 98.5% fill rate and recognized with Meets + rating which is reserved for top performers in supply chain.
  • Lead weekly production service calls with three plants, implemented monthly distress report tracking and worked with managed sales customers to sell off over $800K of potential distressed product.
  • Primary contact for West Coast Grocery customers including Albertson's, Safeway, WinCo, Whole Foods, Trader Joes to process orders, handle transportation issues, process deductions, submit freight bids and execute forecast adjustments.
Account Manager/Team Lead Client Service Rep, 02/2007 to 12/2009
Company Name – City, State
  • Inside sales for Inc.
  • 500 financial company prospecting potential small business start-ups, franchisee owners and self-directed IRA investors.
  • Set company revenue record in Q1 of 2008 by producing over 400K in sales (40% above quota).
  • Promoted to team lead of Client Service (10+ employees) and represented company and various franchise expos and real estate expos throughout West Coast.
Work History
Sr. Sales Strategy Planning Manager, 07/2019 to Current
Company Name – City, State
  • Responsible for distribution goals and building best in class sell stories for upcoming innovation launches across Tyson's branded frozen chicken business categories and act as primary lead for overall customer engagement.
  • Developed Tyson's inaugural Innovation Playbook, a consolidated selling resource for all innovation launches over the course of a fiscal year.
  • Developed three best in class forecasting processes to help improve forecasting accuracy new product launches.
  • Developed core 9 category customer re-set calendar, slotting forecasting tool, AOP TDP tracking tool and shelf category space availability analysis.
  • Manage 1 direct report - Sales Strategy & Planning Analyst.
Sales Strategy Planning Manager, 07/2018 to 06/2019
Company Name – City, State
  • Delivered +10.5% growth for overall branded bacon business while over delivering AOP & managing within trade budget (+$45M annually).
  • Business included Wright Brand, Jimmy Dean, Tyson, Bryan and Corn King brands.
  • Established monthly commodity-based pricing guidance and delivered to field sales.
  • Worked with key customers to develop customized pricing and promotional strategies.
  • Took on additional responsibility to manage TortillaLand business halfway through year to achieve stretch goals.
Sr. Sales Strategy Analyst - Jimmy Dean Frozen Breakfast, 06/2016 to 06/2018
City, State
  • Managed $20M+ trade budget for Regional Brands & $3M+ slotting budget for Ball Park Hot Dog business in 2018.
  • Managed $10M+ trade budget for Van's Foods in 2017 while developing national sales strategy for brand in 2018.
  • Developed 2018 & 2019 Customer AOP volume, spend & slotting goals for Van's Foods & Regional Brands as well as strategic guidance for field sales around brand strategy, product ranking and promotional/pricing guidance.
  • Helped successfully maneuver Van's Waffle and Shelf Stable business through portfolio wide allocation and recognized by field sales as top contributor.
  • Provided analytical support for Jimmy Dean Frozen business in 2017.
  • Achieved AOP Goals by helping deliver 6% year over year growth by achieving TPD targets and overall volume growth.
Account Manager/Sales Analyst, 02/2015 to 06/2016
Company Name – City, State
  • Provided analytical support to Aldi and Save-A-Lot account management team by providing distribution reporting, helping build line review presentations and overall business tracking across 8 private label categories.
  • Acted as primary account manager and cross functional lead to support Lidl business prior to U.S.
  • Launch.
  • Included submitting over a dozen bids for private label categories.
  • Primary account manager for Pretzel and Candy business at Aldi.
Supply Planner, 12/2010 to 01/2015
Company Name – City, State
  • Responsible for deployment and fill rate service for private label pasta business.
  • Maintained 98.5% fill rate and recognized with Meets + rating which is reserved for top performers in supply chain.
  • Lead weekly production service calls with three plants, implemented monthly distress report tracking and worked with managed sales customers to sell off over $800K of potential distressed product.
  • Primary contact for West Coast Grocery customers including Albertson's, Safeway, WinCo, Whole Foods, Trader Joes to process orders, handle transportation issues, process deductions, submit freight bids and execute forecast adjustments.
Account Manager/Team Lead Client Service Rep, 02/2007 to 12/2009
Company Name – City, State
  • Inside sales for Inc.
  • 500 financial company prospecting potential small business start-ups, franchisee owners and self-directed IRA investors.
  • Set company revenue record in Q1 of 2008 by producing over 400K in sales (40% above quota).
  • Promoted to team lead of Client Service (10+ employees) and represented company and various franchise expos and real estate expos throughout West Coast.
01/2019 to Current
Company Name
  • Tyson Sales Strategy & Planning Alignment Team Lead.
Education
Bachelors of Science: Communications, BusinessUniversity of Idaho - City, State
Full Scholarship & 4 Year Letterman for Idaho Football team Team Captain Junior & Senior Year
Summary
CPG professional with 9 years of diverse experience in Sales/Customer Strategy, Field Sales, Supply Planning and Customer Operations. Highly motivated self-starter who excels in fast paced environments, working cross functionally and developing overall business strategies with a thoughtful approach. Primary strengths are presentation abilities, diverse work experience within CPG and competitive drive to both deliver business goals and be a top performer within organization.
Highlights
  • IRI, Nielsen, SAP, Salesforce.com, Excel, PowerPoint, ASI Operating Systems
  • Account management
  • Analyst
  • Brand strategy
  • Budget
  • Com
  • Client
  • Financial
  • Forecasting
  • Functional
  • Hot Dog
  • Innovation
  • Inside sales
  • Team Lead
  • Managing
  • Excel
  • PowerPoint
  • 98
  • Operating Systems
  • Presentations
  • Pricing
  • Processes
  • Producing
  • Real estate
  • Reporting
  • Selling
  • Sales
  • SAP
  • Stories
  • Strategy
  • Strategic
  • Strategy & Planning
  • Supply chain
  • Transportation
Skills
  • IRI, Nielsen, SAP, Salesforce.com, Excel, PowerPoint, ASI Operating Systems,
  • Account management, Analyst, brand strategy, budget, com, Client, financial, forecasting, functional, Hot Dog, Innovation, Inside sales, Team Lead, managing, Excel, PowerPoint, 98, Operating Systems, presentations, pricing, processes, producing, real estate, reporting, selling, Sales, SAP, stories, strategy, strategic, Strategy & Planning, supply chain, transportation
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    Resume Overview

    School Attended

    • University of Idaho

    Job Titles Held:

    • Sr. Sales Strategy Planning Manager
    • Sales Strategy Planning Manager
    • Sr. Sales Strategy Analyst - Jimmy Dean Frozen Breakfast
    • Account Manager/Sales Analyst
    • Supply Planner
    • Account Manager/Team Lead Client Service Rep

    Degrees

    • Bachelors of Science : Communications, Business

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