Seasoned Ad-Tech Specialist and Creative Marketing Coordinator with a vast knowledge of and passion for, multi-platform
media, digital trafficking, analysis, implementation, and problem solving. I have worked in Ad Operations for for 5 years on the tech side, agency side, and on the publisher side. Currently I am seeking an employment opportunity with an innovative company that provides me with the opportunity me too work with like-minded, intelligent, and driven individuals who strive to improve campaign efficiency, and who are a pleasure to work with.
Display, Video and Rich Media Trafficking, DFP/DCM/DDM/DCS, AppNexus, MOAT, Brand Development, Vindico, Public
Relations, Xaxis, Workforce Management, Bangle, Pixel Placement/Tracking, Responsys, AdZerk, Discrepency Reporting
Sr. Ad Operations SpecialistMay 2016 to Current Thrillist － NYC, NY
Ad Operations AssociateAug 2014 to May 2016 MediaCom － NYC, NY
Ad Operations CoordinatorApr 2016 to Aug 2016 Matomy Media Group － NYC, NY
Creative Auditor QAMay 2012 to Feb 2014 AppNexus － NY, NY
Sr. Ad Operations SpecialistMay 2016 to Current Thrillist － NY, NYC
Responible for successful delivery of all campaign media
Monitor upwards of $1,000,000 worth of revenue per month
Troubleshoot discrepenceies between agencies and publishers
Work with Sales, Media Planning, and Account managers to ensure campaigns pace correctly and deliver in full
Ad Operations AssociateApr 2014 to Current MediaCom － New York, NY
Ad Operations CoordinatorApr 2014 to Aug 2014 Matomy Media Group － New York, NY
Served as a liaison between client services team, account managers, sales representatives, and design team to optimize creatives and marketing efforts Communicated with clients and their tech teams to place script, image, server to server, and global post-back pixels on third party platforms to track campaign performance Evaluated reporting discrepancies between publishers and finance department and resolved tracking issues.
Creative AuditorMay 2012 to Feb 2014 AppNexus － New York, NY
Analyzed technical attributes of ad campaigns through a proprietary interface Cross referenced each ad's components against the requirements put forth by Yahoo, Microsoft, and Google Created brand identity categories for newly-submitted campaigns.
Entertainment Industry Experience 5+ years' experience with MBP Presents, Good Looks Collective, & Decadance Design and curate high profile celebrity, entertainment, and charity events in the tri-state area Facilitate communication between investors, agents, industry professionals, venues, ticketing outlets, and artists to ensure high quality and profitable events Spearhead talent buying, production, promotion/marketing, event planning, and execution Act as a consultant for Live Nation, AEG Live and Bowery Presents.
Agency Side: Canon - Siemens - MARS - Lindt - Allianz - Scandinavian Airlines - Siemens - AB InBev - Audi
Publisher Side: Mastercard - Vitamin Water - Chevrolet - General Motors - Comcast - Hersheys - Audi - Cadillac - Delta - Frye - TUMS - Havaianas - Smirnoff Sourced - Paige Hospitality Group - New Belgium - New York City Wine and Food Festival - Bermuda Tourism - Jim Gaffigan - Ireland Tourism - Suffolk University - Atlantic Tourism - Panorama Festival
Clients I've worked with through my own company: Live Nation - AEG Live - Bowery Presents - ComicCon
Bachelor of Arts, PsychologyState University of New York － New Paltz, NYPsychology
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Companies Worked For:
Matomy Media Group
State University of New York
Job Titles Held:
Sr. Ad Operations Specialist
Ad Operations Associate
Ad Operations Coordinator
Creative Auditor QA
Bachelor of Arts , Psychology
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