Senior CPG sales leader with 25+ years delivering results and developing teams for Fortune 500 companies. Exceptional ability to create a results oriented culture, provide strategic vision and deliver key company objectives.
Accountable for retail sales execution team of 3,500 sales professionals servicing 21,000 retail outlets. Annual sales volume budget of $10 Billion. Provide strong leadership and motivation to create a high performance culture. Lead cross-functional initiative to deliver improved customer service with CLS team resulting in 98% fill rate.
Lead $1.1 Billion dollar Warehouse Club business team with full P&L responsibility. Increased operating profits by 12% annually by developing strong joint business partnerships with Costco and Sam's Club. Managed sales, marketing, finance and operations teams. Implemented new processes for innovation launches that resulted in 300 basis points improvements in gross margin.
Responsible for leading Kellogg sales efforts across the four global business units. Developed and directed strategy to manage global customers and improve net sales and operating profit Implemented consistent sales and category plans across the globe.
Responsible for $6 Billion dollar US sales team managing all grocery and mass accounts and execution. Managed a team of 3,200 sales professionals. Achieved 8 straight quarterly sales and profit targets. Developed and directed strategy for launch of new products that lead to increasing innovation sales by 25% over prior year.
Accountable for Central Region sales organization for Kellogg Snacks business. Sales volume of $1.5 Billion dollars and 1,200 sales team members. Achieved 6 quarterly sales budgets and increased sales by 5%. Developed market specific sales strategy that lead to share leadership in cracker and wholesome snack business.
Managed mass business channel for Kellogg Snacks with volume responsibility of $1.1 Billion. Key customer partners were Wal-Mart and Target. Grew Wal-Mart sales by +25% in two years and was awarded quarterly supplier awards by Wal-Mart.
Responsible for marketing and trade management functions for sales organization. Developed customized marketing programs for customers and markets to drive sales by 8% over two years. Implemented trade spend guidelines and processes that reduce trade spending by 5%. As Director of Accounts lead an organization of 6 managers and 32 account executives.
Lead sales organizations for New England and Mid-Atlantic markets. Annual volume of $120 million and sales teams of 150 people. Named top Zone Manager in the country in 1998.
Responsible for managing Heublein Wines portfolio for New York State. Managed pricing and marketing efforts for the business. Managed four third party distributors who drove sales volume increases of 11% over the two years.
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