SENIOR UX DESIGNER, 04/2016 to 07/2016 Capital One Small Business
Executed a rapid, fundamental redesign to take the experience of opening a bank account online to the next level.
Took ownership of a complex end-to-end user flow containing a minefield of pain points and missed opportunities.
Refined the design and development process by creating functional teams of product owners, designers and developers.
Notable Accomplishments: Improved the overall user flow through enriched interaction and enhanced, conversational messaging, underpinned by a robust rationale based on extensive user data.
SENIOR INTERACTION DESIGNER, 10/2015 to 06/2016
Proteus Digital Health Part of a small team that redefined user experience of the company's existing mobile apps and web portal.
Iterated through rounds of usability testing before submitting the whole software ecosystem for FDA approval.
Led in the synthesis of usability data to determine the optimal modifications for the next iteration.
Ushered in a completely fresh perspective on the company's existing users and their unique goals and challenges.
Notable Accomplishments: Conceptualized and produced spectacularly high-fidelity prototypes in Axure which formed the basis of our usability testing, saving the company a significant amount of money in development time.
SENIOR UX DESIGNER, 09/2014 to 09/2015
Joined this leading online event management firm to optimize the ticket purchasing experience, and provide Vendini members greater access and insight into their patrons.
Introduced user-centered design principles and frameworks to align the product design team under a consistent and measurable set of objectives.
Spearheaded user studies to support and validate product assumptions and design directions.
Notable Accomplishments: Aligned an offshore development team under design objectives, fully integrating them into the design process, resulting in faster and more complete sprints.
DESIGN MANAGER (Co-Owner and UX Lead), 01/2008 to 09/2015
LitmusBox, 08/1997 to 12/2007 DESIGNER PSD7 Media Design
Managed the design and development of dozens of web and mobile applications for large companies such as The Kaiser Permanente Medical Group as well as many startups.
Notable Accomplishments: Completely reimagined and retooled the user experience of The Permanente Medical Group's suite of applications, providing online treatment alternatives for patients and greater access and control for physicians.
Designed and launched a new online music service, Playlist.com, as a direct competitor to Pandora and Apple Radio.
With zero advertising, Playlist continues to serve music to a devoted user base of several million users.
Designed and launched Shipbird, a new "last mile" courier service in the Bay Area, which utilizes crowdsourcing to deliver packages more quickly and less expensively than traditional courier companies.
Evolved a small freelance operation into a successful web development business which eventually became LitmusBox.
Forged countless process enhancements that increased efficiency and profitability.
Oversaw a greater than 500% increase in annual revenues over 10 years.
BACHELORS OF BUSINESS ADMINISTRATION: MARKETING/ADVERTISING, 1989 California State Polytechnic University - Pomona MARKETING/ADVERTISING