|Microsoft Excel, PowerPoint, Outlook, Publisher and Access, Insync, Catman tools. Basic knowledge in analytical tools Phyton and R. Expert knowledge in internet & social media research Strategic Research Tools & Techniques: Porter's Five, SWOT, PESTLE, Day One Analysis, Supplier Mapping Grid, Outsourcing decision matrix, ADL matrix, USP analysis, Porter's Diamond, Bowman's Strategy and Value Chain analysis|
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