Senior Project Manager Digital Marketing Projects Resume Example

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(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Executive Profile
Project management professional and Certified E-marketer with over nineteen (19) years of progressive experience in Digital Marketing, Multi-Channel Marketing, Marketing Technologies, Enterprise Architecture and Web Development servicing Pharmaceutical (10+ years), Financial Services (3+ years) and Technology Consulting (4+) verticals. Focused, dedicated, and highly motivated professional with a proven track record of success in E-Marketing. Skilled in building a vision for Marketing Technology and executing online campaigns. Hands-on approach to team leadership and direction; excellent communicator and relationship builder. Align business processes effectively with leading-edge technologies. Demonstrated ability to partner with customers to achieve their goals while advancing business opportunities.
Skill Highlights
  • Web Application Development Big Data, Business Intelligence, Data Warehouse
  • ITIL V3; ITSM; Service Management SAP, Oracle
  • Portal Development and Strategy NetWeaver, SharePoint, Vignette, Liferay
  • Information Security Web Services, SOA, SOAP, WSDL, XML
  • Internet Websites, Intranets, CRM .NET, J2EE, Hibernate, ASP, VB
Indian Institute of Technology , Delhi Expected in 1996 Bachelors of Technology : Manufacturing Science and Engineering - GPA : Manufacturing Science and Engineering
, Expected in : - GPA :
Certified Project Management Professional (PMP) (Nov 2011 - Oct 2015) Certified Emarketer (CeM)
Certified Information Systems Security Professional (CISSP)
Certified in ITIL v3 foundation
Certification in Pharmaceutical Product Lifecycle Management
Early advancement Leadership program for management effectiveness 
Professional Experience
Fedex - Senior Project Manager, Digital Marketing projects
Mesquite, TX, 08/2014 - Current

Covance is committed to delivering innovative solutions that transform scientific possibilities into realities.Having helped develop one-third of all prescription medicines in the market today, we have proven ability to help deliver Solutions Made Real.

  • was launched on the market leading web content management solution, Adobe Experience Manager, in July 2014.
  • Phase-1 of the digital program launched the brand new Phase-2 of the digital program involved the migration of 2 new properties, Careers and ClinicalTrials to the platform.
  • Phase-3 of the digital program involved the launch of the redesigned Covance and ClinicalTrials websites.
  • Phase-4 of the digital program will add Covance Food Solutions to the platform.
  • Navigated the complexities in the business and IT landscape with ease, and brought credibility to the IT organization by providing subject matter expertise for the new content management platform.
  • Launched new corporate website (, including 5 translated languages and new web experience platform Responsible for Platform strategy and direction for creating an effective support model to better time to market for marketing content and campaigns.
  • Creation of web application security architecture and integration with Single Sign on (Okta) and authorization through PSAM.
  • Complete oversight of platform vendor Adobe, creative partners Havas and CKR.
  • Coordination of requirements gathering, design feedback, User accepting testing with global business units.
  • Worked with the digital marketing team overseeing day-to-day operations and content development of the website, blog and social media activities.
  • Helped leverage Adobe Target for creating personalized web experiences, quickly create A/B tests and confidently target content.
  • Regular strategic presentations and updates to global VP of Marketing and Marketing leadership.
  • Accountable for completing deliverables on time and correctly forecasting and managing spend through effective resource management and planning of project tasks and activities.
  • Integrated marketing automation platform with the websites to measure engagement.
  • Complete integration of web Platforms with Adobe Analytics to measure KPI traction.
  • Integration of web platforms with to compute revenue generation.
  • The new web properties generated 11M in revenue and are targeted to generate 16M this year.
Fedex - Senior Project Manager
San Francisco, CA, 2013 - 2014

Sandoz, the generic pharmaceuticals division of Novartis, is a worldwide leader in generics. Fougera pharmaceuticals was acquired by Sandoz in May, 2012.

  • Leading the integration of 45 commercial IT applications of Fougera, covering the entire commercial operations landscape.
  • This is a critical project that covers application integration across Finance, Marketing and Sales, Supply Chain, HR, Corporate Communications and Legal.
  • Also, involved with the validation and qualification of GxP, ERP and CRM applications.
  • Consistently met documented deadlines and objectives, directly contributing to a $300,000 cost savings through application and infrastructure retirements.
  • Complete ownership and accountability for Project Management for Enterprise Application Integration Responsible for integration of Internet Websites, Intranet, CRM applications, Sales applications, Managed Care application, PeopleSoft applications and third party hosted solutions.
  • Integrated and Enhanced the Sales & Marketing data mart, used to manage IMS sales data for Sales Measurement and Business Analytics.
  • Responsible for Portfolio integration strategy, retirement plans and change management.
  • Responsible for validation of S-Cubed (Electronic document submission management system) and EdgeRX (eCRM); Responsible for all validation deliverables including IQs, OQs and PQs and validation summary reports.
  • Collaborated with Information governance to retire 20+ applications including PeopleSoft HR and CARS/IS.
Merakey - Senior Project Manager
Mcminnville, TN, 01/2012 - 01/2013
  • Lead the creation of an enterprise portal for the Release Management group within Morgan Stanley.
  • The role required the concerted application of Project Management skills.
  • The Release Management web portal will provide the 50 person group with a carefully orchestrated application suite to automate the functions of Release Planning, Release Execution and Release Governance.
  • Successfully managed parallel Portal development and SharePoint management streams and generated high customer satisfaction for the Release Management group.
  • Directed all Project Management activities for business case development and prototype development for the Enterprise Portal for Release management group.
  • Responsible for resource management, resource scheduling and project costing using Microsoft Project and HP PPM.
  • Responsible for infrastructure allocation, tickets for configuration and service availability Led design and development of portal UI with team from CAP Gemini, using a combination of onsite and offshore resources Responsible for reporting to senior management, managing directors and executive directors for project health, risks and budget.
  • Accountable for the creation of a comprehensive business case, SWOT analysis, competitor info, Business Requirements Document, Prototypes and High-level Design documents.
  • Responsible for facilitating stakeholder interviews, workshops and prototype review sessions to enable effective requirements gathering.
Merakey - Program Manager
Mechanicsburg, PA, 01/2011 - 01/2012
  • Lead the consumer marketing portfolio for Johnson and Johnson's Global Services division.
  • This is a 3 million dollar global portfolio comprising of 100 websites.
  • The portfolio management is part of a radical strategy, called the Dynamic Refresh Model.
  • Successfully managed the digital program and oversaw 5-8 concurrent projects implemented in an AGILE framework.
  • Worked on consumer facing websites for leading brands like Rembrandt, JohnsonsBaby, OBTampons, Nicorette, Neutrogena and Imodium as well as their associated social tactics.
  • Strategized and implemented the Dynamic Refresh Digital Delivery Model in NA and EMEA, achieved significant cost reduction while delivering increased digital activities and building new capabilities.
  • The Dynamic Refresh Program is a transformational initiative that changed the way consumer marketing operated.
  • It created sustainable alignments between business IT, Interactive Marketing, Brands and the Partners.
  • Managed Digital Delivery Portfolio for Baby, Skincare, Over the Counter and Consumer Health Care franchises.
  • Delivered innovative digital capabilities in responsive design, e-commerce, SEO optimization, Digital Analytics, product locators and Consumer Surveys.
  • Managed the launch of the first server powered by 100% renewable energy in Beauty industry as a part of Neutrogena's commitment to sustainability; Responsible for a global Consumer Marketing portfolio for Johnson & Johnson Global Services.
  • Responsible for global resource management, continuous improvement, portfolio planning, portfolio metrics, SLAs, risk analysis, performance management, balanced scorecards and KPIs.
  • This is a business process improvement initiative conceived and executed with close collaboration of delivery directors, global marketing leads, platform operations, PMO.
  • Established Digital Demand Forecast, Demand Intake, Digital Delivery and Portfolio Management practices across franchises in North America Region, led major process improvement initiatives to drive increased efficiency and effectiveness.
Merakey - Program Manager
Merchantville, NJ, 01/2011 -
  • Led a 35 person team with on-shore and off-shore resources, managing a portfolio of Merrill's investment research, market analysis and institutional portal related projects.
  • This was a 20 million dollar portfolio that includes the launch of a new institutional portal with an eTrading component, a popular iPad App and the re-write of research library.
  • The institutional portal development is a large outsourced initiative requiring formal management of Infosys, Deloitte and Accenture resources.
  • Portal delivered the powerful functionality our clients demanded and made finding information surprisingly easy, thanks to enhanced design, navigation, search and alerting capabilities.
  • Responsible for an investment research portfolio that comprises the launch of a new institutional portal based on Liferay, an iPad App and the complete re-write and enhancement of Research Library.
  • Responsible for on-site and offshore resource management, status updates to steering committees, portfolio planning, Portfolio Risk Analysis, Stakeholder Analysis, Performance management, Project Governance, Roadmap Creation and Requirement Analysis.
  • Successfully coordinated the interaction with 5 Line of Business heads, CIO, 3 PMs and 5 BAs for the governance and oversight of the new institutional portal.
  • Successfully executed the charge of creating the portfolio from ground-up such that it duly reflected the interdependencies of resources and requirements.
  • The portfolio management effectively eliminated redundant efforts and resulted in better organization and alignment of scarce resources.
  • The governance of the institutional project requires formal oversight and analysis of the three consulting vendors, Infosys, Deloitte and Accenture.
  • The related responsibilities include performance analysis, contract change analysis and project reporting.
Epic Games - Program Manager
, , 2009 - 2010

It specializes in cardiovascular and metabolic therapies including a wide range of treatments for hypertension and heart disease, diabetes and hyperlipidemia.

  • Successfully managed a 15 million$ Pharmaceutical E-marketing Program comprising of 25 projects with a combination of on-site and off-shore development.
  • Responsible for the vision, inception, execution and governance of the program.
  • Collaborated with stakeholders from Marketing, New Product Planning, Managed Markets and Finance to represent program status monthly.
  • Created and coordinated phased action plan with cost and timing for implementing channel improvements and building "best in class" enterprise services.
  • Actively participated in the Business Planning Process for inception of the E-Marketing program.
  • In collaboration with 5 relationship managers, played the lead role in the Business planning process related to online strategies.
  • 25 projects identified across Marketing, New Product Planning, Managed Markets were consolidated into the E-business program.
  • All of the projects were individually scoped and sized, and then synergies were identified to present final recommended program budget to IS and Finance Leadership.
  • The recommendations were accepted and the E-business program was created and launched.
  • As part of the extensive IT transformation, I was instrumental in the creation of new disciplines, Relationship Management, Service Delivery, Enterprise Architecture, PMO and steering committees.
  • Instrumental in the creation of the PMO and setting project management standards and templates.
  • Program was aligned to an annual roadmap that formed the basis for new service definition and performance improvement initiatives.
  • Continuous performance improvement was a defined process in the project execution and involved a series of activities including Surveys/Project Performance Report/Lessons Learned/360 feedback/Improvement Plan.
  • Implemented and executed a robust governance model that comprised the following entities - E-business Steering Committee, E-business Stakeholder Working Group, E-business Technology team.
  • The program was also interfacing directly with the IS leadership team, PMO and the Sales and Marketing Technology Steering committee.
  • Worked closely with Controllers for program budgeting and financial reporting.
  • The reporting of program status was an aggregate of individual project status, combined with program budget.
  • Program reporting captured weekly status from Vendors, project managers, team leads and SAP.
  • All issues, risks and changes were coordinated with the Steering committee and PMO.
  • Responsible for on-boarding of new resources necessitated by the Program projects.
  • 5 new internal resources across different functional teams were on-boarded to support the program efforts.
  • Existing process and templates that were in place for on-boarding were utilized for the quick on-boarding of new resources.
  • Developed program plan template to roll up project plans created under the program.
  • The consolidated program plan was an invaluable tool to ensure resource scheduling, scope and sizing, and other planning for new initiatives.
- Service Delivery Manager
, , 01/2007 - 01/2008
  • Adept at Relationship Management with a Service Delivery and IS Programs discipline comprising 10 Program stakeholders, 3 relationship managers across 4 departments.
  • Worked in tandem with IT operations to design cross-functional services.
  • Created strategies to enable the agile execution of Consumer and HealthCare Professional oriented websites, Email Marketing, Consumer campaigns, Brand analytics and other relationship marketing strategies.
  • Responsible for Service Delivery function within the Enterprise Architecture group and WCM Program Definition of the Intranet program for Public Affairs.
  • Helped establish governance around the program by the creation of the Intranet Steering committee.
  • Executed the vendor solicitation process for the Intranet program.
  • Collaborated closely with the BA to define and document requirements.
  • Created the RFP for the Intranet redesign.
  • Researched the online space for 10 digital vendors that were top players in the Intranet space.
  • RFP was structured to accept a mock-up of the new Intranet.
  • Created scorecards for evaluating vendor responses and conducted comprehensive RFP response review sessions.
  • The entire process was a template for future web RFPs.
  • The updated Intranet that featured a brand-new Information architecture and built on a Liferay platform was launched in 2010.
  • The web services program consisted of 15 projects classified under Track1.
  • It featured PMBOK based templates and processes with defined roles and responsibilities for functional teams.
  • Each interface between functional teams was precisely documented and a complete RACI model was established and published.
Bickford Senior Living -
Oriskany, NY, 01/2002 - 01/2010
- Project Manager
, , 01/2002 - 01/2006
  • Directed the project management of application development, digital, infrastructure and service-oriented projects.
  • Managed the technology team consisting of architects, developers and business analysts to create a nimble group aligned completely to business and organizational objectives.
  • Received numerous accolades for standards and best practices implementation for web development; Also, received recognition for creating a social media policy for the organization.
  • Developed and deployed an Intranet portal for 2000 users in 2003.
  • The Intranet portal was custom developed using Cold Fusion and featured about 10 killer applications that enabled HR, Supply Chain, Sales Operations, Finance, Public Relations and Sales Training functions.
  • Compensation Management, Performance Management, Change Management and other business enabling applications comprised the Intranet application portfolio.
  • Developed and deployed an SAP Netweaver portal for 2000 users.
  • Deloitte was the implementation vendor and the portal deployment was a part of the 10 million$ SAP implementation project.
  • 4 web application development resources from DSI alongside a 10 person strong onsite/offshore team participated in the portal deployment.
  • Post-deployment, the support for the portal moved to a 10 person SAP center of excellence.
  • Played a significant role in the IS department supporting the acquisition of Daiichi Pharmaceuticals in 2006; Responsible for integration, enhancement and retirement of Sankyo Pharma portfolio with Daiichi's application portfolio.
  • Responsible for the integration of the web development resources from Daiichi.
.NET, Adobe, AGILE, application development, ASP, automate, Automation, BA, Big Data, budgeting, budget, business case, Business Intelligence, Business Planning, business process improvement, Change Management, Cold Fusion, com, consulting, content development, content, Content Management, continuous improvement, Corporate Communications, cost reduction, costing, CRM, clients, customer satisfaction, Data Warehouse, Delivery, diabetes, direction, e-commerce, Enterprise Application Integration, E-business, Email, ERP, senior management, XML, Finance, financial reporting, forecasting, functional, global marketing, HP, HR, IMS, Information architecture, Information governance, Information Security, Information Systems, ITIL, ITIL v, J2EE, Leadership, Legal, managing, market analysis, marketing, market, Marketing and Sales, Microsoft Project, SharePoint, 2000, migration, Enterprise, navigation, Oct, optimization, Oracle, organizational, PeopleSoft, performance analysis, Performance Management, Product Planning, presentations, processes, process improvement, Project Management, project plans, Public Relations, quick, Relationship Management, relationship marketing, reporting, Requirement, requirements gathering, Research, RFP, Risk Analysis, Sales, Sales Training, SAP, scheduling, scientific, SOAP, Strategy, strategic, structured, Supply Chain, Surveys, tandem, validation, Vignette, vision, VB, Web Application Development, web portal, web development, website, web content, Websites, workshops

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School Attended
  • Indian Institute of Technology
Job Titles Held:
  • Senior Project Manager, Digital Marketing projects
  • Senior Project Manager
  • Senior Project Manager
  • Program Manager
  • Program Manager
  • Program Manager
  • Service Delivery Manager
  • Project Manager
  • Bachelors of Technology