Used to hold the position: Senior Marketing Manager for several multi-national companies with particular brands like Shiseido, Calvin Klein Jean, Lancel Paris, Nippon Paint, Enchanteur.
- Developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Partnered with internal stakeholders to define marketing program requirements.
- Planned and managed budgets in excess of $3,000,000 US$ per year. Developed marketing strategies and campaigns accordingly.
- Collaborated with advertising and promotion managers to promote products and services. Collaborated with communications teams on standardization, design and production of marketing materials.
- Analyzed performance of all marketing programs to determine the best opportunities for optimization.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Conducted strategic competitive analysis by assessing strengths and weaknesses of competitors.
- Managed new product development process, and content releases for product launch. Wrote creative and engaging briefs for internal and external agencies.
- Managed, mentored and developed a team of 4 brand managers. 1 communication manager, 1 merchandising manager, 2 training managers, 2 sales manager, 1 trade promotion manager. - Increased revenue by 23% through product improvements/new launch.
