Senior marketing executiveSTUDIO 71 － New York, New York
with 20+ years of experience driving financial sucess and building brands with a passion for innovation in strategy, content, technology and creativity.
Specialist in digital marketing and multi-faceted, ground-breaking solutions to transform business and disrupt with purpose.
Deep expertise and leadership across a range of verticals including beer, spirits & beverages, CPG, beauty & cosmetics, technology, automotive, sports marketing, telecom, and luxury retail & hospitality.
Responsible for new business growth.
12/2013 to 12/2016
Senior Vice President, Global Group DirectorMRY Publicis Groupe － New York, New York
Officer of this new consumer creative digital agency and part of the senior executive leadership team.
Responsible for $10MM in revenue for key portfolio of iconic brands driving strategy, execution, media and analytics, communications and education curriculum of the client services department, and contributor to the overall trajectory and vision of the company.
Anheuser Busch: Responsible for the new business win.
Executive lead on Bud Light business driving the strategic reimagining of the brand, new digital presence and mobile platform with a proprietary tech solution.
Marked a pivotal shift in approach to CRM and social engagement with loyalists.
Efforts were core to new brand launch in an integrated, cross-platform and cross-agency initiative.
Adobe: Executive lead on global social AOR business, transforming Adobe's marketing practice for Adobe Creative Cloud awareness, engagement and acquisition initiatives.
Collaborated with in-house studio and cross-agency teams, led team on business and channel strategy, holistic multi-channel creative, and analytics platform to achieve 145% increase in customer acquisition, shortlisted at Cannes.
20% YOY growth in revenue.
10/2011 to 12/2013
Group Account DirectorVML WPP － New York, New York
Member of the senior leadership team, guiding business and financial strategies of the New York office of a global WPP digital agency.
Served as primary client relationship lead on $9MM in revenue on core portfolio to continuously push the envelope on leveraging digital in an integrated, innovative fashion to drive results.
Dewar's: Partnered with the global and U.S.
teams to develop 360° digital campaigns for new brand identity and promotional program to support key power periods to drive to on and off premise.
11/2004 to 10/2011
Vice President, Director of MarketingPUBLICIS MODEM － New York, New York
Marketing and client relationship lead on digital agency's premier accounts.
Responsible for driving financial growth.
Led digital marketing strategies and solutions through smart insights and breakthrough technologies to build brand engagement.
Strong relationships with both clients and partner agencies maximized cross-channel synchronization for successful, results-driven programs and platforms.
Heineken, USA: $10 million account.
Instrumental to growing and rebranding flagship Heineken brand across general and multi-cultural markets working on an integrated, cross-agency team.
Launched new Heineken Light, Heineken DraughtKeg and BeerTender online.
Heineken: Guided a doubled investment in digital for Heineken brands to grow the business through engaging experiences, bringing to life Heineken's music and film initiatives.
Heineken Light: Digital was pivotal for new product launch, exceeded sales goals.
BeerTender & Draught Keg: Double digit growth in brand awareness, attribute rating and purchase intent.
Created influential marketing buzz and consumer engagement.
Red Star Soul event marketing: Developed digital extension of Red Star Soul over 3 years.
Multi-cultural: Established first-ever Hispanic and evolved AA digital presence.
Amstel Light: Marketing lead for Branded Entertainment solution for Amstel Light.
L'Oreal, Matrix Biolage: New initiative to combat diversion, partnering with premier salons to establish awareness and loyalty via a website, digital video, viral seeding, SEM, and in-store marketing/loyalty program.
General Mills, Meals Division: Relationship lead on $7 million division including Progresso, Macaroni Grill and Wanchai Ferry brands as marketing partner to clients.
Maximized ROI and consumer engagement via strategic digital media programs, social media, CRM and website experiences.
Revenue doubled in 6 months.
Dice: Marketing lead on technology talent business, executed a complete rebranding of Dice.
Drove innovative, digital solutions to help employers find the best tech resources and help tech professionals accelerate their career.
04/1999 to 11/2004
President and founderQUIDNET GROUP, INC － Wilton, CT
of digital marketing consulting company.
Retained on a project basis by a range of company profiles, from start-up Internet companies to Fortune 500 firms.
Developed and managed marketing & media strategies, solutions, results.
Identified promotional opportunities.
Expanded client/sponsor access via existing and new relationships.
Coordinated/developed sales and new business strategies, target lists, marketing/creative.
Coty: 9-month retainer at Byte Interactive to lead Coty, agency's primary account.
Responsible for international and domestic work on Jennifer Lopez, Rimmel, adidas, Jovan, Stetson, Untamed, Preferred Stock, database marketing.
Achieved 12-month revenue for previous 3 years in 6 months.
11/1996 to 04/1999
Account ManagerMODEM MEDIA AT&T － East Norwalk, CT
Nagano Olympics, CALLATT, Pre-Paid Cards, Small Business.
Assistant Account ExecutiveSCALI, McCABE, SLOVES, INC James River Corporation － New York, NY
Classic CPG training on Brawny Paper Towels and Northern Bathroom Tissue.
TV, radio, print, FSIs.
Executive Vice PresidentBrand Solutions
Member of the executive leadership team leading business development for a top 5 global media company for creators, charting new territories for how brands strategically integrate, activate and measure influencer driven media and branded content into the broader ecosystem.
Achieved client growth across beverages, beer & spirits, beauty & cosmetics, telecom, travel, QSR and health verticals.
Key contributor and business leader of a complete repositioning of Studio 71 Brand Solutions, go-to-market strategy, and partnership practice.
Executive lead on national business across Coca-Cola, Coke ZERO, Diet Coke, POWERADE, and Minute Maid brands via digital and experiential creative and proprietary tech and analytics platform, 80% purchase intent and YOY increases in brand attribution.
Procter & Gamble: Executive lead on Gillette business marking an inaugural partnership with Tinder as part of a cross platform, online/offline social experiments initiative to build the brand among their point-of-market-entry audience.
Drove significant increases in HH penetration, shaving incidence and attitudinal shifts.
Michelin: Marketing lead on a collaborative global redesign and corporate reimagining of the Michelin digital presence across all key global markets, brands and sub-brands for dealers and consumers.
Reckitt Benckiser: Executive lead on digital AOR relationship for Mucinex, MegaRed, Airborne, Cepacol, and Delsym healthcare brands.
Strategic partner to senior client team.
Forged new storytelling platforms, social media approaches, influencer initiatives and mobile first strategies.
Campbell's Soup Company
Launched Campbell's Go, a new product targeting Millennials, via an integrated cross-channel campaign.
Instrumental in expanding the partnership to include 6 additional brands brought into agency, including V8, V8 Fusion, Chunky, Healthy Request, Pace, and Prego.
United States Olympic Committee
Repositioning and rebranding of the USOC through a new teamusa.org on Sitecore platform, Raise Our Flag fundraising initiative, and Olympics Hall of Fame.
Surpassed all metrics for success, with the London Games heralded as the first digital Olympics due to our efforts.
Waldorf Astoria & Conrad Hotels & Resorts
Digital head on integrated account with Y&R to build the Waldorf Astoria and Conrad brands to create competitive differentiation and expand their digital presence and mobile applications to drive engagement and brand affinity for Hilton's luxury portfolio of hotels around the world.
Saks Fifth Avenue: Lead on social AOR relationship for this luxury retailer, guiding strategy and execution for monetization, CRM and loyalty programs leveraging new technologies to elevate brand interactions with Saks customers.
Valvoline: Landed digital AOR business for Valvoline and a portfolio of motor oils for the Do-it-Yourself set, launching a new multi-touchpoint brand campaign including TV, radio, print, social activation programs, digital, influencer initiatives, CRM, and digital advertising campaigns to build brand preference and affinity.
Big Brothers Big Sisters
Executive sponsor on on-going pro-bono agency relationship via the Ad Council to rebrand, reposition and re-launch a 100-year-old non-profit organization.
Program spanned new national and local agency websites, social media program, digital PSAs, direct communications, TV, Radio, print and outdoor.
Donations increased 86% vs YAG, and site visitation up 47%.
Daiichi Sankyo Pharmaceuticals
Drove digital roadmap for a consumerism initiative for a Japanese-based pharmaceutical company.
Developed a new vision to create competitive differentiation, build awareness, credibility, and drive persistence and compliance of the Daiichi portfolio of products.
Vice President, Assoc. DirectorMODEM MEDIA － East Norwalk, CT
Revlon: Re-launched Almay brand online with complete rebranding and re-architecture of their product database-driven web presence with a new brand voice and online experience, personalized with product application demonstrations, customized beauty file and interactive retail wall.
Launched new Vital Radiance product line through a personalized, beauty consultation approach that delivered ideal formula and color recommendations.
Sony Card Marketing: Evolved the online rewards, communications and acquisition program for Sony Card.
Merged two disparate programs into a single experience for more customer-centric rewards to leverage the Sony electronics and entertainment properties across their multiple affinities.
Merrill Lynch: Created Banking Solutions Intranet to best serve the multiple business units and internal constituents and stakeholders.
Built a consolidated presence for financial advisors/internal business operations with information and product bundling for better end-customer selling solutions.
Account ExecutiveIBM Corporation
Public and private sector, TV, radio, print, research.
Education and Training
BA: EconomicsST. LAWRENCE UNIVERSITY － Canton, NYEconomics
INTERESTS Ski racer in a past life, sculpture and ceramic artist, pianist, tennis player, golfer