High-performing product marketing, brand management, and licensing leader with 14-year background in consumer product, interactive media and entertainment organizations. Strong track record of driving high impact brand growth for new and established consumer brands across an array of marketing disciplines.
Product Marketing Brand Management Licensing
Product Launch Strategy Strategic Brand Planning Global Character Brands
Packaging and Creative Agency Management Product Development Windows Operating Systems, Microsoft Office Suite, and Adobe Photoshop.
01/2014 to 01/2017
Senior Marketing DirectorATARI － NEW YORK, NY
Head of Marketing responsible for strategic development and execution of all marketing initiatives including paid media and consumer promotions across PC, mobile, and digital platforms; Collaborated with PR, Sales, Creative, Finance and external partners to achieve brand building and revenue goals.
Developed and implemented mobile marking plan for apps including RollerCoaster Tycoon Classic and RollerCoaster Tycoon 4 Mobile, driving user acquisition and engagement resulting in top ranking positions: RollerCoaster Tycoon Classic (iOS): Featured on App Store, Top Paid Apps (#5), Top Grossing Apps (#139) - Dec 2016 RollerCoaster Tycoon 4 Mobile (iOS): #1 iOS game on Top Free Apps (Aug.
14), Top 5 Paid iOS Apps (July '14).
Led and managed all aspects of advertising, PR, creative and brand development for RollerCoaster Tycoon World, Atari Vault, and other Atari IP with combined franchise revenue of over $500MM worldwide.
Partnered with live streamers and online gaming community via Twitch, YouTube and Hitbox to promote PC titles generating excess of 100M impressions.
Managed and mentored team of four including art director, marketing managers and community manager.
01/2013 to 01/2014
Marketing DirectorMAJESCO ENTERTAINMENT － EDISON, NJ
01/2010 to 01/2012
Senior Product Manager
Successfully launched video games including NBA Baller Beats, Disney's Phineas and Ferb, and Alvin and the Chipmunks: Chipwrecked on console and digital platforms.
Directly responsible for conceptualizing and implementing marketing strategy, research, packaging, trailers, live action TV spots, consumer and trade marketing plans, PR, and social media to effectively bring products to market.
Acted as team leader and chief overseer for numerous titles generating $74MM in revenue between fiscal years 2011 to 2013.
Spearheaded go-to-market plan for Majesco's biggest 2012 title, NBA Baller Beats, the first ever motion-based sports video game on Kinect for Xbox 360.
Served as brand strategist and product leader, executing the title's comprehensive marketing plan across media, grassroots, social, online, PR, and retail.
Led creation and seeding of NBA Baller Beats teaser trailer, which yielded 2.2 million YouTube views in two days with no paid marketing support.
Appeared on QVC (12/18/12) to sell and demonstrate the game on live TV.
Managed grassroots viral campaign among exclusive basketball camps including Pro Camps, Hoop Group, Nike Elite and adidas.
Managed team of four including assistant product managers and marketing coordinators.
01/2006 to 01/2009
Senior Brand ManagerAtari － nEW YORK, NY
Primarily responsible for the marketing strategies of Atari's $50MM portfolio of games including Atari Classics (Asteroids, Missile Command, Centipede), Backyard Sports and Roller Coaster Tycoon.
Successfully launched Backyard Sports Sandlot Sluggers on Xbox 360, Nintendo Wii and DS by developing and executing strategic product and franchise marketing plans that resulted in +18% sell-in volume at retail.
Developed high quality marketing partnerships to raise awareness and add value for product launches with programs from General Mills, Yahoo, Franklin Sports, and Taco Bell that reached 200+ million impressions.
Oversaw development and implementation of global licensing strategies that fostered licensee growth and generated $10MM in revenue.
Bachelor of Science: Business Administration: Marketing CommunicationsVILLANOVA UNIVERSITY － VILLANOVA, PARelated Skills AmERICAN GREETINGS PROPERTIES - nEW yORK, NY Marketing Director (2008 - 2009) Senior Brand Manager (2007 - 2008) Brand Manager (2006 - 2007) Set strategic marketing and PR priorities for seven intellectual properties with combined value over $2.7 billion. Developed and executed brand marketing plans for global launches of the company's proprietary brands (Strawberry Shortcake, Care Bears). Actively refined strategic roadmap to drive growth for the future, helping generate $500MM in