Accomplished, cross-platform Sales Development and Research professional with proven track record of research excellence with new and traditional media: TV, Internet, Mobile, Video, Print and Radio. Skilled at measuring ad effectiveness, driving sell-through with audience insights and generating thought leadership press. Results-driven, sales focused and passionate about using research as a tool for successful selling.
MS Word/Excel/PowerPoint, WordPerfect, Windows Applications, Internet Navigation
Plan, Nielsen Net Ratings, comScore, Omniture (Adobe Site Catalyst), Expion, Nielsen Ad Relevance
Nielsen Media Research, TGI Latina, EMS, Erdos & Morgan, Polk Insights, Rentrak, Kantar
New Age, EZ Tab, IMS, SPSS, SurveyMonkey, Rhiza, Tableau, MEMRI, Simmons OneView
01/2016 to Current
Senior Market Research AnalystPEARSON － Orlando, FL
Lead the strategy and execution of quantitative and qualitative research projects and manage three research specialists in these functions.
Advise academic partners/business leaders on research strategies for over 150 online programs to reduce risk and delivering predictable results using high-level market research.
Participates in review of online and TV creative to determine whether it aligns with clients goals and objectives.
Cross-function collaboration to streamline process, train staff and support new launches.
Generate data insights on consumers, brands, media, corporate branding and ROI impact.
01/2014 to 01/2016
Advanced Media Sales & Planning AnalystCOMCAST MEDIA 360 Media Intel Group － Orlando, FL
Acted as a methodological expert across digitally-focused measurement tactics and traditional TV measurement including set-top-boxed derived TV viewing data with a thorough understanding of how these metrics and tactics can be combined.
Developed, maintain and troubleshoot integrated systems for collecting, managing and reporting on Linear TV, VOD, Online and iGuide analytics and sales metrics using reporting/analysis platforms (i.e., Tableau, Rentrak, Polk Insights, Internal Dashboards).
Worked directly with advanced analytics counterparts at current/new research companies (i.e., Experian, Acxiom, Allant, Polk, NCS, Ipsos, comScore, IMS) to improve positioning of and enhance Comcast Media 360's products.
01/2006 to 01/2014
MEREDITH CORPORATION Brand Strategist - Market Solutions Group － New York, NY
Strategic and analytical leadership for a broad range of business building initiatives supporting Corporate Ad Sales, Interactive, Print, Video and Direct Response.
Translate client needs for insights and accountability, recommend strategy, measure ad effectiveness and surface content innovation opportunities.
Lead strategy and implementation of ad effectiveness studies; develop vertical category and customer insight reports; translate data into compelling collateral and client presentations.
Facilitated vendor relations and ensured projects are executed within budget.
Improved revenue stream by RFP sell-through and vertical growth with custom insights and syndicated audience data.
Designed, executed and presented primary research studies that promote category leadership, created revenue opportunities and enhanced customer relationships.
01/2005 to 01/2006
Senior Marketing Research ManagerMANSUETO VENTURES Designed editorial surveys of Inc － New York, NY
Launched the Inc.
Reader Panel, an added value program for advertisers and resource for attracting.
subscribers and expires to gain a better understanding of.
reader interest and satisfaction, intent to renew and major studies to shift editorial focus.
01/2004 to 01/2005
Marketing Research ManagerWENNER MEDIA － New York, NY
Administered the qualitative, quantitative and custom audience research analysis for Us Weekly, Men's Journal and Rolling Stone magazines and presented insights to sales and senior management.
Collaborated with different divisions (programming, advertising sales, marketing and public relations) to incorporate audience research data into sales/marketing presentations and strategic decision-making.
01/2003 to 01/2004
Senior Marketing Research AnalystHOME BOX OFFICE － New York, NY
Initiated analyses involving new technological innovations and advanced digital services including subscription video on demand and high-speed Internet access.
Assessed the impact of distributor pricing, packaging and promotional strategies and the rollout of advanced digital services including subscription video on demand, high-speed Internet access, digital video recorders and high-definition programming tiers on the HBO and Cinemax businesses.
01/2000 to 01/2003
Marketing Research AnalystTHE WALL STREET JOURNAL － New York, NY
Conducted the execution of all finance primary research projects including survey design, methodology, sample design and analysis for inclusion in memos, reports, brochures and other sales materials.
Provided trending of competitive ad revenue, SOM, CPM analyses and circulation to management.
01/1997 to 01/2000
Marketing Research AnalystBLOOMBERG LP － New York, NY
Obtained daily ratings information for National Cable Television networks utilizing Nielson Explorer.
Researched and generated quarterly digital ratings reports based on information compiled from several internet databases.
BBA: Marketing (General)/ResearchBaruch College － New York, NYMarketing (General)/Research
academic, Adobe, streamline, Ad, Ad Sales, advertising sales, branding, brochures, budget, Cable, competitive, content, client, clients, databases, decision-making, digital video, editorial, senior management, finance, focus, IMS, innovation, Explorer, Internet access, Internet Navigation, Leadership, managing, market research, marketing, MARS, materials, Excel, PowerPoint, Windows Applications, MS Word, NCS, networks, packaging, positioning, presentations, pricing, programming, Project Management, public relations, qualitative research, reporting, RESEARCH, RFP, Sales, SPSS, strategy, Strategic, survey design, Tableau, TV, Television, troubleshoot, vendor relations, Video, WordPerfect