Ambitious, passionate marketing professional infatuated with the challenge of comprehending targeted consumers and finding the correct path to promote a service or product. Striving to always provide the end consumer with a memorable experience by conducting thorough research and optimizing relevant campaigns.
Skills
Demand Generation
Lead Generation
Campaign Management
Budget Allocation
Account Based Marketing
Marketing Automation
Paid Media
Event Marketing
Social Media Management
Asset management
CMS maintenance and optimizations
Direct marketing
Email marketing
Optimizing website, landing pages, and forms
HTML & CSS
Leadership
Marketing strategy
Project management
Reporting
Research
Sales
CRM (Salesforce)
Market Analysis
Strategic Planning
Multi-channel marketing experience
Customer acquisition campaigns
Digital marketing
Education
University of OregonEugene, OR, Expected in August 2012 – –Bachelor of Arts:Communication, Journalism, Advertising, Romance Languages: French - GPA:
Work History
Getty Images - Senior Manager, Demand Generation New York, NY, 06/2019 - Current
Project manage central marketing demand generation initiatives to ensure successful initiative rollouts to regional marketing to meet quarterly and year-end department goals
Increased enterprise offering sales and brand exposure by developing webinar series, collateral, and sales materials and optimizing target audience reach
Boosted referral revenue 7% in 6 months by overhauling diverse channel strategies and growth-focused initiatives
Supported product marketing as program manager to develope innovative and targeted collateral to support overall objectives
Worked closely with product, sales, and real estate development teams to migrate collateral into new sales enablement tool (Highspot)
Collaborated with senior sales, real estate, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
Aptihealth - Executive Assistant to the CEO Burlington, VT, 10/2017 - 06/2019
Work independently, perform special projects by coordinating required activities, develop forms/reports, & effectively communicate with all internal/external sources to obtain required information
Manage all international & domestic travel arrangements (charter jets & helicopters, drivers, & hotels/home rentals)
Organize weekly C-level meetings, including organizing agendas, providing materials, & ensuring availability of attendees
Plan, manage, & execute integrated marketing campaigns by promoting agency's services, awards, events, & partnerships (email marketing, SEM, paid media, organic search & social, direct marketing, webinars)
Masterminded highly successful digital strategies for various platforms to attract customer engagement
Tracked sales and effectiveness of multi-channel campaigns to optimize department planning and initiatives
Collborated with enterprise marketing SaaS partners to develop & execute integrated co-op campaigns
Researched industry & job title-specific trends & insights to make data-driven business decisions to determine target audiences, brand messaging, optimizations to marketing automation platform & content creation
Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts
Annually envisioned, designed and launched revamped website to better convey company brand and mirror digital marketing best practices & trends
Lead content syndication execution by conducting research on relevant communities of interests & influencers, increasing brand awareness & lead generation
Administrator of CRM (SFDC), marketing automation (Marketo) and paid media channels
Set up, managed budget & optimize paid media channels decreasing CPC by 56% & CPA by 62%
Create reporting dashboards pulling analytics from multiple martech platforms for marketing & sales team based on each department's KPIs
Leveraged different market research strategies to investigate new products and enhance campaign planning
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
Fisher Communications, KOMO - Radio Sales Intern City, STATE, 06/2011 - 08/2011
Work History
WeWork- Senior Manager New York, NY06/2019 - Current
Program manage central marketing initiatives & ensure successful initiative rollouts to regional marketing
to meet year-end department goals.
Generate $6M TCV from enhanced enterprise offering via webinar series campaign utilizing email & social.
Revamp global referral program portal to increase revenue from 2% (2019) to 10% (by 2020).
Project manage implementation of content into new sales enablement tool (Highspot)
- Compile & present KPI reports of all channels & programs to key stakeholders.
- Executive Assistant New York, NY10/2017 - 06/2019
Work independently, perform special projects by coordinating required activities, develop forms/reports, &
effectively communicate with all internal/external sources to obtain required information.
Manage all international & domestic travel arrangements (charter jets & helicopters, drivers, & hotels/home
rentals).
Organize weekly C-level meetings, including organizing agendas, providing materials, & ensuring the
availability of attendees.
R2integrated.
- Campaign Marketing Manager New York, NY05/2017 - 10/2017
Plan, manage, & execute integrated marketing campaigns for demand generation by promoting agency's
services, awards, events, & partnerships (email marketing, SEM, paid media, organic search & social,
direct marketing, webinars)
- Support implementation of account based marketing strategy by optimizing marketing tech stack &
operations between marketing & sales to create seamless regional lead handoff leading to ROI increase.
Lead meetings with sales to share insights & findings to optimize campaigns.
Worked with enterprise marketing software partners to develop and execute integrated co-op campaigns.
Research industry & job title-specific trends & insights to make data-driven business decisions to
determine target audiences, brand messaging, optimizations to marketing automation platform & content
creation.
Lead content syndication execution by conducting research on relevant communities of interests &
influencers, increasing brand awareness & lead generation.
Administrator of CRM (SFDC), marketing automation (Marketo) and paid media channels.
Setup, manage budget & optimize paid media channels decreasing CPC by 56% & CPA by 62%.
Create reporting dashboards pulling analytics from multiple martech platforms for the marketing & sales
team based on each department's KPIs.
Fisher Communications, KOMO- Radio Sales Intern Seattle, WA06/2011 - 08/2011
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