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Senior Manager, Demand Generation Resume Example

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SENIOR MANAGER, DEMAND GENERATION
Professional Summary

Ambitious, passionate marketing professional infatuated with the challenge of comprehending targeted consumers and finding the correct path to promote a service or product. Striving to always provide the end consumer with a memorable experience by conducting thorough research and optimizing relevant campaigns.

Skills
  • Demand Generation
  • Lead Generation
  • Campaign Management
  • Budget Allocation
  • Account Based Marketing
  • Marketing Automation
  • Paid Media
  • Event Marketing
  • Social Media Management
  • Asset management
  • CMS maintenance and optimizations
  • Direct marketing
  • Email marketing
  • Optimizing website, landing pages, and forms
  • HTML & CSS
  • Leadership
  • Marketing strategy
  • Project management
  • Reporting
  • Research
  • Sales
  • CRM (Salesforce)
  • Market Analysis
  • Strategic Planning
  • Multi-channel marketing experience
  • Customer acquisition campaigns
  • Digital marketing
Work History
Senior Manager, Demand Generation, 06/2019 to Current
WeWork – New York, NY
  • Project manage central marketing demand generation initiatives to ensure successful initiative rollouts to regional marketing to meet quarterly and year-end department goals
  • Increased enterprise offering sales and brand exposure by developing webinar series, collateral, and sales materials and optimizing target audience reach
  • Boosted referral revenue 7% in 6 months by overhauling diverse channel strategies and growth-focused initiatives
  • Supported product marketing as program manager to develope innovative and targeted collateral to support overall objectives
  • Worked closely with product, sales, and real estate development teams to migrate collateral into new sales enablement tool (Highspot)
  • Collaborated with senior sales, real estate, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
Executive Assistant to the CEO, 10/2017 to 06/2019
WeWork – New York, NY
  • Work independently, perform special projects by coordinating required activities, develop forms/reports, & effectively communicate with all internal/external sources to obtain required information
  • Manage all international & domestic travel arrangements (charter jets & helicopters, drivers, & hotels/home rentals)
  • Organize weekly C-level meetings, including organizing agendas, providing materials, & ensuring availability of attendees
Campaign Marketing Manager, 05/2017 to 10/2017
R2integrated – New York, NY
  • Plan, manage, & execute integrated marketing campaigns by promoting agency's services, awards, events, & partnerships (email marketing, SEM, paid media, organic search & social, direct marketing, webinars)
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement
  • Tracked sales and effectiveness of multi-channel campaigns to optimize department planning and initiatives
  • Collborated with enterprise marketing SaaS partners to develop & execute integrated co-op campaigns
  • Researched industry & job title-specific trends & insights to make data-driven business decisions to determine target audiences, brand messaging, optimizations to marketing automation platform & content creation
  • Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts
  • Annually envisioned, designed and launched revamped website to better convey company brand and mirror digital marketing best practices & trends
Marketing Coordinator, 11/2012 to 05/2017
R2integrated – Seattle, WA
  • Lead content syndication execution by conducting research on relevant communities of interests & influencers, increasing brand awareness & lead generation
  • Administrator of CRM (SFDC), marketing automation (Marketo) and paid media channels
  • Set up, managed budget & optimize paid media channels decreasing CPC by 56% & CPA by 62%
  • Create reporting dashboards pulling analytics from multiple martech platforms for marketing & sales team based on each department's KPIs
  • Leveraged different market research strategies to investigate new products and enhance campaign planning
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
Radio Sales Intern, 06/2011 to 08/2011
Fisher Communications, KOMO – Seattle, WA
Education
Bachelor of Arts: Communication, Journalism, Advertising, Romance Languages: French, 08/2012
University of Oregon - Eugene, OR
Work History
Senior Manager, 06/2019 to Current
WeWork – New York, NY
  • Program manage central marketing initiatives & ensure successful initiative rollouts to regional marketing to meet year-end department goals.
  • Generate $6M TCV from enhanced enterprise offering via webinar series campaign utilizing email & social.
  • Revamp global referral program portal to increase revenue from 2% (2019) to 10% (by 2020).
  • Project manage implementation of content into new sales enablement tool (Highspot) - Compile & present KPI reports of all channels & programs to key stakeholders.
Executive Assistant, 10/2017 to 06/2019
New York, NY
  • Work independently, perform special projects by coordinating required activities, develop forms/reports, & effectively communicate with all internal/external sources to obtain required information.
  • Manage all international & domestic travel arrangements (charter jets & helicopters, drivers, & hotels/home rentals).
  • Organize weekly C-level meetings, including organizing agendas, providing materials, & ensuring the availability of attendees.
  • R2integrated.
Campaign Marketing Manager, 05/2017 to 10/2017
New York, NY
  • Plan, manage, & execute integrated marketing campaigns for demand generation by promoting agency's services, awards, events, & partnerships (email marketing, SEM, paid media, organic search & social, direct marketing, webinars) - Support implementation of account based marketing strategy by optimizing marketing tech stack & operations between marketing & sales to create seamless regional lead handoff leading to ROI increase.
  • Lead meetings with sales to share insights & findings to optimize campaigns.
  • Worked with enterprise marketing software partners to develop and execute integrated co-op campaigns.
  • Research industry & job title-specific trends & insights to make data-driven business decisions to determine target audiences, brand messaging, optimizations to marketing automation platform & content creation.
Marketing Coordinator, 11/2012 to 05/2017
Seattle, WA
  • Lead content syndication execution by conducting research on relevant communities of interests & influencers, increasing brand awareness & lead generation.
  • Administrator of CRM (SFDC), marketing automation (Marketo) and paid media channels.
  • Setup, manage budget & optimize paid media channels decreasing CPC by 56% & CPA by 62%.
  • Create reporting dashboards pulling analytics from multiple martech platforms for the marketing & sales team based on each department's KPIs.
Radio Sales Intern, 06/2011 to 08/2011
Fisher Communications, KOMO – Seattle, WA
Skills
  • Proficient with demand generation, campaign management, marketing strategy, leadership, budget allocation,
  • Account based marketing, B2B marketing, HTML/CSS, marketing automation (Marketo 5+ yrs), CRM (Salesforce
  • 5+ yrs), CMS (Sitecore, Wordpress, DotNetNuke), paid media (Google Ads, Terminus, LinkedIn, Facebooks,
  • Instagram), social media management, event marketing, project management, digital asset management.
  • Ads, asset management, agency, automation, B2B, budget, C, CMS, content, content
  • Ccreation, CPA, CRM, CSS, direct marketing, drivers, email, forms, HTML, leadership, marketing strategy, marketing, marketing & sales, materials, meetings, messaging, enterprise, organizing, project management, reporting, Research, sales, CRM (Salesforce, travel arrangements, year-end
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    Resume Overview

    Companies Worked For:

    • WeWork
    • R2integrated
    • Fisher Communications, KOMO

    School Attended

    • University of Oregon

    Job Titles Held:

    • Senior Manager, Demand Generation
    • Executive Assistant to the CEO
    • Campaign Marketing Manager
    • Marketing Coordinator
    • Radio Sales Intern
    • Senior Manager
    • Executive Assistant

    Degrees

    • Bachelor of Arts : Communication, Journalism, Advertising, Romance Languages: French , 08/2012

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