Senior Manager, Demand Generation Resume Example
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SENIOR MANAGER, DEMAND GENERATION
Professional Summary
Ambitious, passionate marketing professional infatuated with the challenge of comprehending targeted consumers and finding the correct path to promote a service or product. Striving to always provide the end consumer with a memorable experience by conducting thorough research and optimizing relevant campaigns.
Skills
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Work History
Senior Manager, Demand Generation, 06/2019 to Current
Company Name – City, State
Company Name – City, State
- Project manage central marketing demand generation initiatives to ensure successful initiative rollouts to regional marketing to meet quarterly and year-end department goals
- Increased enterprise offering sales and brand exposure by developing webinar series, collateral, and sales materials and optimizing target audience reach
- Boosted referral revenue 7% in 6 months by overhauling diverse channel strategies and growth-focused initiatives
- Supported product marketing as program manager to develope innovative and targeted collateral to support overall objectives
- Worked closely with product, sales, and real estate development teams to migrate collateral into new sales enablement tool (Highspot)
- Collaborated with senior sales, real estate, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
Executive Assistant to the CEO, 10/2017 to 06/2019
Company Name – City, State
Company Name – City, State
- Work independently, perform special projects by coordinating required activities, develop forms/reports, & effectively communicate with all internal/external sources to obtain required information
- Manage all international & domestic travel arrangements (charter jets & helicopters, drivers, & hotels/home rentals)
- Organize weekly C-level meetings, including organizing agendas, providing materials, & ensuring availability of attendees
Campaign Marketing Manager, 05/2017 to 10/2017
Company Name – City, State
Company Name – City, State
- Plan, manage, & execute integrated marketing campaigns by promoting agency's services, awards, events, & partnerships (email marketing, SEM, paid media, organic search & social, direct marketing, webinars)
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Tracked sales and effectiveness of multi-channel campaigns to optimize department planning and initiatives
- Collborated with enterprise marketing SaaS partners to develop & execute integrated co-op campaigns
- Researched industry & job title-specific trends & insights to make data-driven business decisions to determine target audiences, brand messaging, optimizations to marketing automation platform & content creation
- Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts
- Annually envisioned, designed and launched revamped website to better convey company brand and mirror digital marketing best practices & trends
Marketing Coordinator, 11/2012 to 05/2017
Company Name – City, State
Company Name – City, State
- Lead content syndication execution by conducting research on relevant communities of interests & influencers, increasing brand awareness & lead generation
- Administrator of CRM (SFDC), marketing automation (Marketo) and paid media channels
- Set up, managed budget & optimize paid media channels decreasing CPC by 56% & CPA by 62%
- Create reporting dashboards pulling analytics from multiple martech platforms for marketing & sales team based on each department's KPIs
- Leveraged different market research strategies to investigate new products and enhance campaign planning
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
Radio Sales Intern, 06/2011 to 08/2011
Company Name – City, State
Company Name – City, State
Education
Bachelor of Arts: Communication, Journalism, Advertising, Romance Languages: French, 08/2012
University of Oregon - City
University of Oregon - City
Work History
Senior Manager, 06/2019 to Current
Company Name – City, State
Company Name – City, State
- Program manage central marketing initiatives & ensure successful initiative rollouts to regional marketing to meet year-end department goals.
- Generate $6M TCV from enhanced enterprise offering via webinar series campaign utilizing email & social.
- Revamp global referral program portal to increase revenue from 2% (2019) to 10% (by 2020).
- Project manage implementation of content into new sales enablement tool (Highspot) - Compile & present KPI reports of all channels & programs to key stakeholders.
Executive Assistant, 10/2017 to 06/2019
City, State
City, State
- Work independently, perform special projects by coordinating required activities, develop forms/reports, & effectively communicate with all internal/external sources to obtain required information.
- Manage all international & domestic travel arrangements (charter jets & helicopters, drivers, & hotels/home rentals).
- Organize weekly C-level meetings, including organizing agendas, providing materials, & ensuring the availability of attendees.
- R2integrated.
Campaign Marketing Manager, 05/2017 to 10/2017
City, State
City, State
- Plan, manage, & execute integrated marketing campaigns for demand generation by promoting agency's services, awards, events, & partnerships (email marketing, SEM, paid media, organic search & social, direct marketing, webinars) - Support implementation of account based marketing strategy by optimizing marketing tech stack & operations between marketing & sales to create seamless regional lead handoff leading to ROI increase.
- Lead meetings with sales to share insights & findings to optimize campaigns.
- Worked with enterprise marketing software partners to develop and execute integrated co-op campaigns.
- Research industry & job title-specific trends & insights to make data-driven business decisions to determine target audiences, brand messaging, optimizations to marketing automation platform & content creation.
Marketing Coordinator, 11/2012 to 05/2017
City, State
City, State
- Lead content syndication execution by conducting research on relevant communities of interests & influencers, increasing brand awareness & lead generation.
- Administrator of CRM (SFDC), marketing automation (Marketo) and paid media channels.
- Setup, manage budget & optimize paid media channels decreasing CPC by 56% & CPA by 62%.
- Create reporting dashboards pulling analytics from multiple martech platforms for the marketing & sales team based on each department's KPIs.
Radio Sales Intern, 06/2011 to 08/2011
Company Name – City, State
Company Name – City, State
Skills
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Resume Overview
School Attended
- University of Oregon
Job Titles Held:
- Senior Manager, Demand Generation
- Executive Assistant to the CEO
- Campaign Marketing Manager
- Marketing Coordinator
- Radio Sales Intern
- Senior Manager
- Executive Assistant
Degrees
- Bachelor of Arts : Communication, Journalism, Advertising, Romance Languages: French , 08/2012
