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Senior Editor / Writer / Account Manager Resume Example

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SENIOR EDITOR / WRITER / ACCOUNT MANAGER
Executive Profile
Offering deep expertise on operational strategy, building brand equity and elevating the customer experience ~ *Creative and innovative business strategist noted for developing and directing high-impact consulting programs to build clients' brand presence in support of revenue goals and customer-satisfaction objectives. Clients include the NFL, NBA, Four Seasons Hotels, MGM Resorts, and Viking River Cruises. Signature Strengths Include: Strategic Management | Leadership | Team Building & Mentoring | Brand Management & Protecting Brand Value | Communication | Business Development | Client Relationship Management | Project Management | Data Management & Analysis | Improving Customer Engagement | Best Practices Development | Root Cause Analysis | Human Resources | Productivity & Efficiency Improvement | Problem Solving
Professional Experience
January 2007 to Current
Richey InternationalSan Francisco, CA
  • Leading provider of brand-protection programs that improve customer experience, revenue performance and brand equity.
  • Director of Publishing and Reporting Serves as a member of the company's five-person Executive Committee, which sets the strategic direction and vision for business operations, marketing, financial planning, human resources, client outreach, competitive positioning, and product-line expansion.
  • Creates and directs brand-protecting and quality-management consulting programs that improve the guest experience for clients that include the National Football League (NFL), the National Basketball Association (NBA), Four Seasons Hotels and Viking River Cruises.
  • Conducts real-time analysis and evaluation of the guest experience at live entertainment venues (The Super Bowl and NFL Draft, NFL stadiums, NBA arenas) and hospitality destinations (luxury hotels, European river cruise ships & on-shore excursions) with different touchpoints / channels of interaction; drafts recommendations for improving the overall customer experience, including potential new products and services that are revenue generating.
  • Hires, trains, manages, and mentors a staff of 12 researchers, analysts, editors and writers, as well as 24+ researchers dedicated to the company's lucrative professional sports and entertainment accounts.
  • Collaborates with other senior executives to train and evaluate the company's 16+ consultants dedicated to luxury hotel clients.
  • Directs the production of 300+ consulting reports per year that reveal operational strengths and weaknesses that clients can leverage to build / fortify their brands.
  • Manages and nurtures client relationships, working in close collaboration to identify root cause of satisfaction within the client's customer base and propose strategies for creating new, improved and superior guest experiences.
  • Conducts competitive analysis of the client's marketplace, rendering reports that reveal potential opportunities for expanding guest services and market share.
  • Researches and leads the development of new technologies and reporting tools, both client-facing and internal.
January 1997 to January 2007
William H. Arnold Information, IncBethesda, MDSenior Editor / Writer / Account Manager
  • Leading provider of targeted business-intelligence newsletters to senior executives and stakeholders across multiple industries.
  • Managed the content development and production of regularly scheduled e-newsletters (daily, weekly, monthly) for top executives at small, medium, large companies and leading industry associations.
  • Ensured that clients' specific business needs (i.e.
  • competitive intelligence, market research, current events) were properly addressed in the e-newsletters.
  • During tenure, managed the publishing of 6K+ newsletters that included writing and editing 40K+ articles, meeting tight deadlines and staying within budget and content considerations.
  • Teamed with Marketing staff to launch direct marketing programs that increased number of client contracts by 300%+ and increased advertiser-sponsored newsletters by 300%+.
  • Recognized for superior performance by Link-Up magazine as a leading source of targeted business news.
  • Managed and trained a staff of five writers and editors.
  • Initially hired as an Editor/Writer, promoted twice, assuming account-management responsibilities in 1999.
Leading provider of 
Education
UNIVERSITY OF MARYLAND, COLLEGE PARK
EnglishBachelor of ArtsEnglish
Skills
account-management, budget, business-intelligence, business operations, competitive, competitive analysis, competitive intelligence, consulting, content development, content, contracts, client, clients, direct marketing, direction, editing, Editor, equity, financial planning, human resources, Director, market research, marketing, market, newsletters, positioning, quality-management, real-time, rendering, reporting, strategic, vision, Writer, articles
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Resume Overview

Companies Worked For:

  • Richey International
  • William H. Arnold Information, Inc

School Attended

  • UNIVERSITY OF MARYLAND, COLLEGE PARK

Job Titles Held:

  • Senior Editor / Writer / Account Manager

Degrees

  • English Bachelor of Arts

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