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Senior Director, Marketing Strategy & Insights Resume Example

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SENIOR DIRECTOR, MARKETING STRATEGY & INSIGHTS
Executive Profile
A skilled marketing professional with a focus on brand positioning, custom solutions, marketing strategies and sponsorship opportunities designed to grow advertising revenues for major media brands. I have experience developing cross-platform programs utilizing mobile, print, on-air and social touch-points. I am driven by opportunities to create, collaborate, and finding solutions both internally and for partners.
Professional Experience
04/2014 to Current
Senior Director, Marketing Strategy & InsightsNew York Post － New York, NY

Head the New York Post's day-to-day development and strategic road map for integrated marketing solutions, including:

  • Strategy: Serve as liaison between edit, sales, product, ad ops, creative and analytics to develop long term strategies to drive revenue, and cultivate new franchises, platforms, and verticals.
  • Insights: Lead Marketing Strategy & Insights team to uncover new opportunities, audiences, trends & data to inform proactive pitches, lift RFP responses, and ensure consistent and elevated brand positioning.
  • Marketing: Lead development of sales presentations and materials that best package and sell through opportunities; Collaborate with the Content Marketing team to enhance creation of custom solutions; maintain and distribute tent-pole calendar and weekly marketing eNewsletter.
  • Products & Training: Develop new products, vet and onboard outside vendors, and educate sales through special training sessions, bi-weekly meetings, sales materials, etc.
  • Post Headliners - Recently launched this proprietary Insights Community made up of the Post's most loyal and curious readers. Insights from Headliners will be used to inform ad products, brand positioning, custom ideation, prospecting, and to gain more ad dollars executing custom research for clients.
03/2011 to 04/2014
Director, Digital Ad Sales Marketing NBCUniversal － New York, NY

A creative and strategic role supporting a national sales organization across multiple brands, including Fandango, Eonline, Bravo, Syfy, USA, NBC.com and iVillage, working with various NBCUniversal departments, such as Integrated Marketing, Client Solutions, and NBC Local TV.

  • Worked with Marketing Solutions VP and EVP of Digital Sales to set initiatives and strategies.
  • Helped drive sales revenue of $200 million through creation of high impact marketing solutions that showcased a cross-platform experience through digital, mobile and social elements.
  • Interfaced with multiple internal teams, including editorial, research, ad operations and product to ensure programs and proactive concepts are on-brand and attainable.
  • Facilitated the development of superior marketing materials with strategic positioning and industry intelligence to better equip and educate the sales teams about capabilities.
  • Attended client meetings with account executives to provide a framework for custom programs & research, and address advertiser inquiries.
08/2007 to 03/2011
Sales Development Manager, DigitalThe Wall Street Journal － New York, NY

Supported the Wall Street Journal Digital Network's global digital sales team across multiple advertising categories. Accounts handled represent more than half of the Network's total revenue. Clients include: Charles Schwab, iShares, Zurich, Oracle, Cleveland Clinic, Visa, FedEx, GE and more.

  • Drove sales revenue through creation of custom solutions in response to RFPs, as well as developed collateral for new and existing Network capabilities.
  • Collaborated with business development, design, product, ad operations, editorial and pricing teams to create and implement compelling ad programs for advertisers.
  • Worked with research and ad operations teams to continuously identify and evaluate marketplace trends and data to support selling propositions.
04/2004 to 08/2007
Manager, Sales Development & MarketingThe Walt Disney Company/ABC Interactive － New York, NY
Developed strategies, marketing packages and presentations to grow ad revenues for ABCNEWS.com, ABC.com, SOAPnet.com and Oscar.com.
  • Worked with editorial, design, ad production, integrated marketing, sales staff and management on all sales/marketing programs.
  • Developed a custom proposal which garnered $1MM across ABC Interactive properties- the largest buy resulting from a single RFP.  
  • Responsible for creating all sales support materials, PowerPoint presentations and sell sheets; participated in TV Upfront planning.
  • Supervisor, Sales Development & Marketing: 2004 -2006
03/2000 to 04/2004
Marketing Associate, weather.comThe Weather Channel － New York, NY
08/1999 to 03/2000
International Sales PlannerHallmark Entertainment Networks － New York, NY
02/1998 to 08/1999
Agency CoordinatorThe Weather Channel － New York, NY
Education
May, 1996
B.S: Business Management MarketingBinghamton UniversityBusiness Management Marketing
March, 2015
IAB Digital Media Sales Certification
Skills
Software and Research Tools: Microsoft programs, Media Radar, Comscore Media Metrix, Scarborough, Google Analytics, MOAT, Salesforce, OPD
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Resume Overview

Companies Worked For:

  • New York Post
  • NBCUniversal
  • The Wall Street Journal
  • The Walt Disney Company/ABC Interactive
  • The Weather Channel
  • Hallmark Entertainment Networks

School Attended

  • Binghamton University

Job Titles Held:

  • Senior Director, Marketing Strategy & Insights
  • Director, Digital Ad Sales Marketing
  • Sales Development Manager, Digital
  • Manager, Sales Development & Marketing
  • Marketing Associate, weather.com
  • International Sales Planner
  • Agency Coordinator

Degrees

  • B.S : Business Management Marketing
    IAB Digital Media Sales Certification

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