Marketing and web analyst with 6+ years of industry experience in deriving key insights and marketing trends Extensive experience in analyzing complex data sets using quantitative techniques and SQL. Designed and built interactive consumer-friendly dashboards, which answer complex questions, using Tableau Experience in optimizing web traffic, conducting tests in a laboratory setting and developed surveys for usability testing Extensive experience in presenting key business insights to senior management and key stakeholders Genuine excitement and passion for developing and analyzing large, complex data sets and converting them into the information/insights that drive business decisions at all levels of the organization
Adobe Analytics (Omniture), Adobe Discover(Ad- Hoc), Adobe Insight, Google Analytics,
Adobe Test & Target, SiteSpect
SQL, MySQL, Netezza
SAP ECC 6.0, SAP BW, SAP PI, SAP CRM middleware
Senior Business Data Analyst February 2015 to CurrentIntuit Inc Small Business Group － Mountain View, California
Integrating 3rd party tools within the Analytics infrastructure to segment out audiences and provided personalized content to improve engagement and eventually increase signups by 15%.
Support the web acquisition marketing team by executing multiple A/B or multivariate tests & provided engagement data and insights to improve GNS.
Owned and maintained multiple complex implementation of Site Catalyst including: SAINT maintenance, SC variables and ensure the accuracy of the metrics and compare them with the related financial reports.
Provide insights to the business stakeholders by creating interactive and automated tableau dashboards.
Senior Insights Analyst January 2014 to February 2015Hightail Inc － Campbell, California
Developed rich interactive graphics and data visualizations of large structured data in browser-friendly formats using Tableau and Amazon Redshift Increased customer registrations by optimizing the products flows which includes subscription/sign- ups/cancellations/ engagement, and provided insights using analytics data and product transactional data Collaborated with the instrumentation engineer to validate innovative web and mobile tracking solutions to measure marketing campaigns, product usage and revenue metrics Owned Adobe Analytics metadata classification to ensure ease of customer self-serve, minimize business logic buried in Excel and enforce consistent governance Partnered with business stakeholders in developing A/B and multivariate test design using Adobe Test & Target and presented statistically significant test outcomes, segmentation drilldown and trade-offs between various metrics.
Senior Analyst May 2013 to December 2013Salesforce.com Inc － San Francisco, California
Extensive experience in analyzing the web funnel to proactively find areas which can be improved and tying back to marketing leads.
Collaborated with Dreamforce stakeholders and the development team to set tagging on the website create reports and provide recommendations based on the web traffic and conversion data.
Technical expert in using Adobe Discover for customer and prospect segmentation, filtering out bot traffic to maintain data quality.
Provided insights to the stakeholders on the performance of product pages and built customized dashboards.
Web Analytics Manager May 2011 to May 2013Autodesk Inc － San Francisco, California
Key role in increasing revenues by conducting data analysis and deriving useful insights on Adobe Analytics's clickstream data of various marketing campaigns running across multiple industries.
Analyzed clickstream data from Adobe Insight integrated with Foresee and DemandBase to provide personalization recommendations for product center redesign.
Used Adobe Insight to consolidate and analyze multiple data sources to provide industry level segmentation and recommendations to web marketing team.
Led Adobe Analytics training to counterparts in Europe and other regions globally.
Web Marketing Analyst - Contractor August 2010 to April 2011Intuit Inc － Menlo Park, California
Collaborated with marketing and finance stakeholders to review reporting requests and created dashboards and detailed reporting on key metrics like web traffic, signups, orders and revenue.
Executed SQL queries from the data mart to analyze the consumer trends from TV/radio ad campaign and provided weekly dashboards and detailed insights on the impact of advertising to key stakeholders across multiple business units.
Created and presented best practices solutions in tracking and reporting to business stakeholders.
Provided ad hoc analyses from raw click stream using Omniture Site Catalyst and Business Objects.
Process Integration Application Developer June 2009 to January 2010
Worked with the Integration Builder Design and Configuration tool to develop all the required objects for the Integration Scenarios in SAP PI.
Involved with functional team in gathering the business process requirements from various vendors and clients and translating them into functional and technical specifications.
Monitored queues and jobs in SAP CRM middleware, and bug fixing and reprocessing the BDocs in case of errors is a day-to-day activity.
Supported daily critical data transactions for bank payments and customer order information.
Graduate Research Assistant September 2008 to May 2010Missouri S&T － Rolla, Missouri
Designed and developed new interfaces of the GIS e-learning portal for the civil department at Missouri S&T (http://learn- civil-gis.org) Implemented and configured Google Analytics to optimize the usage of the website and analyzing the data for various academic researches Analyzed data from web analytics tools to create customized reports and the user behavior trends Created a test charter with optimization ideas to improve website experience and usage Conducted testing in a laboratory setting and developed surveys for usability testing.
Intern Monsanto Inc － Saint Louis, Missouri
Master of Science : Information Science and Technology, May 10Missouri University of Science & Technology － Rolla, Missouri, USAGPA: GPA: 3.8Information Science and Technology GPA: 3.8
Bachelor of Engineering : Information Technology, June 07Thadomal Shahani Engineering College, University of MumbaiIndiaInformation Technology
Enterprise Resource Planning Graduate Certificate, Missouri S&T Dec 09
*Certification of Excellence, SAP America May 09