Senior Brand Strategist, 01/2017 to Current Experticity – Salt Lake City, UT
Consulted with Tier 1 cliens to define client initiatives - including brands such as The North Face, Optimum Nutrition, K2 Ski and Garmin.
Developed, proposed and executed on meaningful programs to amplify brand go-to-market initiatives - delivering against brand objectives such as driving brand awareness, optimizing brand sentiment and increasing sell-thru of client product line.
Reviewed brand programs through detailed analytics review - employing various tools such as Tableau, Pentaho and Google Analytics.
Created and maintained team pipeline - tracking brand program proposals through Discovery, Pitch, Delivery of Presentation, and Closed.
Developed targeted REI program for Black Diamond - capturing 80% of their go-to-market budget for their Product Launch.
Marketing Manager, 11/2014 to 01/2017 Experticity – Salt Lake City, UT
Managed a team to deliver against aggressive acquisition, engagement and revenue goals.
Established consistent reporting matrix to define campaign baselines and measure future success of future brand promotions - including measurement of WOW, MOM and YOY metrics.
Increased brand media and campaign production from 300 placements in 2015 to over 800 placements in 2017.
Created internal and client-facing results decks highlighting key performance indicators of engagements, orders, sales and consumer sentiment.
Developed streamlined process for entire campaign lifecycle - Pitch, Book, Track, Execute, Measure and Report.
Drove a 7x lift in client revenue from brand media and campaigns in 2 years - from $300,000 (2015) to $2,500,000 (2016).
Improved client perception with consumer segments by an average of 400% through targeted promotional campaigns.
Account Supervisor, 10/2011 to Current Datamark – Salt Lake City, UT
Directly managed day-to-day communication on all aspects of my client's business including Pay per Lead internet vendors, Direct Mail, Search Advertising, Dialog, Display and Print.
Managed and evaluated the effectiveness of each clients' media buys against established goals by continually pulling sales conversion reports and auditing vendor landing pages.
Researched new media opportunities and strategies for several campaigns to enhance the effectiveness of the clients' current strategic marketing plan.