Senior Brand Manager04/2013 to CurrentTBWA\Chiat\DayLos Angeles, CA
clients: Twitter, Airbnb, Johnson & Johnson and Energizer Led production during Twitter's first TV campaign, which had extremely short production cycles due to the real-time nature of the business with a typical lead time of 7 days.
Understands clients' business needs and is able to package the creative product as strategically representative of the client ask when selling in.
Confident in all aspects of production, oversees integrated campaigns with ease and confidence, managing various work flows/streams.
Has established reputation as a champion for creative and has sold new business to new and established accounts.
Collaborates with senior Creative and Planning leadership to develop holistic vision for short and long-term goals with a focus on the creative throughout the process.
Account Manager04/2011 to 04/2013Crispin, Porter & Bogusky Old NavySanta Monica, CA
Led team in producing 50+ Old Navy TV spots and 10 vitaminwater spots as well as 20 Old Navy radio spots and 12 vitaminwater spots.
Managed teams on fully integrated campaigns, which included digital, social OOH/print, and POS in addition to traditional broadcast.
Successfully built in-person client relationships, which included flying out for client presentations and attending dinners with c-level executives from Coca-Cola.
Natural ability in developing excellent relationships with Creative, especially ECDs and CD teams with whom I work directly everyday.
Ability to read the room, maintain team morale and have a delicate hand when delivering client feedback; was known around the agency as an advocate for creative and the creative process.
Account Executive04/2011 to 12/2011Wong DoodyCulver City, CA
Wrote travel white paper that was published in Mashable and Ad Age, as well as presented findings to entire agency.
Presented competitive insights to client during weekly meetings, supporting the messaging and brand positioning for new product launch.
Project Manager09/2006 to 03/2010Target, Verizon 3M, Land O' Lakes and L'Oreal
Oversaw accounts from Fortune 500 companies and implemented strategic business decisions that saved the firm 25,000 dollars in labor costs.