Senior Brand Manager Resume Example
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SENIOR BRAND MANAGER
Experience
Senior Brand Manager04/2013 to CurrentBeach BodyHonolulu , HI
- clients: Twitter, Airbnb, Johnson & Johnson and Energizer Led production during Twitter's first TV campaign, which had extremely short production cycles due to the real-time nature of the business with a typical lead time of 7 days.
- Understands clients' business needs and is able to package the creative product as strategically representative of the client ask when selling in.
- Confident in all aspects of production, oversees integrated campaigns with ease and confidence, managing various work flows/streams.
- Has established reputation as a champion for creative and has sold new business to new and established accounts.
- Collaborates with senior Creative and Planning leadership to develop holistic vision for short and long-term goals with a focus on the creative throughout the process.
Account Manager04/2011 to 04/2013VisaArlington , VA
- Led team in producing 50+ Old Navy TV spots and 10 vitaminwater spots as well as 20 Old Navy radio spots and 12 vitaminwater spots.
- Managed teams on fully integrated campaigns, which included digital, social OOH/print, and POS in addition to traditional broadcast.
- Successfully built in-person client relationships, which included flying out for client presentations and attending dinners with c-level executives from Coca-Cola.
- Natural ability in developing excellent relationships with Creative, especially ECDs and CD teams with whom I work directly everyday.
- Ability to read the room, maintain team morale and have a delicate hand when delivering client feedback; was known around the agency as an advocate for creative and the creative process.
Account Executive04/2011 to 12/2011Forward AirOklahoma City , OK
- Wrote travel white paper that was published in Mashable and Ad Age, as well as presented findings to entire agency.
- Presented competitive insights to client during weekly meetings, supporting the messaging and brand positioning for new product launch.
Project Manager09/2006 to 03/2010Lockheed Martin Corporation
- Oversaw accounts from Fortune 500 companies and implemented strategic business decisions that saved the firm 25,000 dollars in labor costs.
Market ResearchMarket Resource AssociatesEdwards Air Force Base , CA
Education
Master of Business Administration: Marketing and StrategyMay 2012The Drucker School of Management
Claremont Graduate UniversityCity, StateMarketing and Strategy
Bachelor of Arts: SociologyDec. 2005The University of MinnesotaCity, StateSociology
Skills
Ad, ask, agency, broadcast, c, CD, competitive, client, clients, focus, leadership, managing, meetings, messaging, Natural, Navy, POS, positioning, presentations, producing, radio, read, real-time, selling, strategic, TV, vision
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Resume Overview
School Attended
- The Drucker School of Management Claremont Graduate University
- The University of Minnesota
Job Titles Held:
- Senior Brand Manager
- Account Manager
- Account Executive
- Project Manager
- Market Research
Degrees
- Master of Business Administration : Marketing and Strategy May 2012
Bachelor of Arts : Sociology Dec. 2005
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