Senior Advertising Specialist Resume Example Amica Mutual Insurance Company

SENIOR ADVERTISING SPECIALIST

Professional Summary

Versatile, performance-driven marketer with 12 years of client and agency experience across both traditional and digital media. works effectively across internal organization and with clients, partners, and vendors. Exceptional writing, presentation, and interpersonal communication skills. Demonstrated ability to successfully manage multiple projects simultaneously; thrives in deadline and goal-driven environments. Social Media Go-to market strategy Campaign analysis Direct TV Direct response campaigns Lead Generation Brand awareness development Campaign management and testing Focus groups Customer research Competitive Analysis Direct mail Email Media budget management

Core Qualifications

STRATA/SBMS Media Buying & Selling Software Microsoft Office; Macintosh Pages, Numbers, Keynote; working knowledge of Adobe Photoshop
Consistently demonstrates leadership skills
Excellent written and verbal Communication skills
Adaptable, flexible and able to operate under pressure
Ability to work with and manage a team

Experience

Senior Advertising Specialist06/2013 － CurrentAmica Mutual Insurance Company

Develops strategic direction and oversees implementation of a wide variety of advertising programs for national consumer insurer.
Responsible for creative development, messaging, testing, KPIs, and reporting for high volume of direct response and brand-building campaigns to generate qualified sales leads in support of overall corporate strategy and annual revenue targets.
Oversees relationships with multiple agencies to ensure effective management of $100+ million annual advertising budget.
Consistently exceeds revenue targets by developing and evaluating marketing plans against known strategies as well as consistently experimenting with new channels and approaches.
Developed and implemented the communications plan and go-to-market strategy for Amica's first Hispanic marketing program which has now expanded from three markets to eighteen and resulted in a 6% increase in Hispanic policyholders; presented results at Agency Summit.
Facilitated the transition to new email provider for all prospect and customer communications to improve efficiency and allow for innovative communication efforts.
Assists with casting and creative development for national brand television spots.
Develops and monitors user experience for lead generation site experiences.
Works closely with social media group and other internal teams.

Account Executive09/2006 － 06/2013

for college & university, hospital, state and event-based clients at a traditional, mobile and digital media buying and marketing services agency.
Collaborated with CEO, Vice President and Media Director to plan, present and implement integrated marketing campaigns for clients based on their specific goals and objectives.
Developed direct mail and email campaigns to acquire new clientele.
Negotiated and delivered an average of 30% savings on client media buys.
Developed and launched an online campaign for QSR which resulted in a 7% increase in sales.
Developed and implemented campaign to recruit Dept of Corrections Officers with minimal budget which resulted in a 28% - 125% increase in applicants of targeted demographics.
Provide Point-of-View evaluations of sponsorship packages proposed by media outlets, including recommendations based on target audience, timing strategy and client goals/objectives.
Formulated detailed budget spreadsheets, proposals, performance and CPL/CPO reports for client review.
Created and maintained relationships with media vendors to ensure maximum cost efficiency to clients and a fluid working partnership.
Coordinated the development of annual client reports to measure negotiated savings and added value against market SQAD values.
Compiled, analyzed and reported on campaign results.
Continually optimized client campaigns.
Managed all agency ad traffic, meeting numerous strict deadlines and coordinating delivery of materials with multiple creative agencies and media vendors.

Senior Media Buyer & Account Executive01/2005 － 06/2013PriMedia, Inc

Media Assistant01/2005 － 09/2006

Assisted Media Buyer/Account Executive with daily operations.
Contacted media outlets to obtain rate information negotiate rates.
Maintained tear sheet files for PriMedia & client reference.
Managed deadlines for creative materials.
Demonstrated ability to manage Buyer position in addition to assistant role, resulting in promotion to Buyer.

Education

2004Bachelor of Science:Johnson & Wales University - Marketing CommunicationsProvidence, RIMarketing Communications Summa Cum Laude November

05/2002Associates of Science:Advertising CommunicationsAdvertising Communications Cum Laude

Skills

Adobe Photoshop, ad, advertising, Agency, budget, clientele, client, clients, delivery, creative development, direct mail, direction, email, leadership skills, Macintosh, Director, marketing plans, market strategy, marketing, market, materials, Media Buying, messaging, Microsoft Office, Works, monitors, promotion, proposals, reporting, Selling, sales, spreadsheets, strategy, strategic, Summit, tear, television, verbal Communication skills, View, Excellent written

Resume Overview

Companies Worked For:

Amica Mutual Insurance Company
PriMedia, Inc

School Attended

Johnson & Wales University

Job Titles Held:

Senior Advertising Specialist
Account Executive
Senior Media Buyer & Account Executive
Media Assistant

Degrees

2004 Bachelor of Science : Johnson & Wales University - Marketing Communications
05/2002 Associates of Science : Advertising Communications

Senior Advertising Specialist Resume Example

Resume Score: 90%

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