Analytics & Strategy leader with over eight years progressive experience impacting financial & fast moving consumer packaged goods organizations. Brings strong presentation, analytical and problem solving skills. Implemented commercial strategies which improved net sales by more than US $7 million within financial year. Identified opportunities & key trends bringing to market more than 10 new products over the past 4 years. Proven experience working with and influencing senior management.
Core Qualifications
Business & Marketing Strategy
Commercial & Financial Analysis
Commercial & Business Acumen
Project Management
Beverage Category Knowledge
Product & Business Development
Aptitude for information systems
Leadership
Strong analytical and presentation/communication skills
Professional Experience
Sales Analytics ManagerFeb 2015 to Current Diageo
Provided insightful data mining to drive marketing and business strategies contributing to 5.5% year to date retail value growth
Supported daily business operations as the General Manager's chief of staff for division's 8 states with annual revenues exceeding US $450 million
Guided annual business planning process including target setting, trade & marketing planning
Established key pricing and execution strategies that delivered 90% growth on key brands
Established effective sales goals for all channels which increased retail display, product features and 98% distribution for focus brands
Consulted with General Manager, sales leads & directors conducting risk & opportunity review and development of gap closing strategies to deliver annual plan
Partner with marketing, finance and sales management to determine the insight/information requirements and formulated an analytic approach and framework ensuring regular access to appropriate information & insights
Monthly business reviews with senior leadership providing a comprehensive understanding of consumption drivers based on deep insight. Explained trends with non-technical, simplified interpretation and integration of insights
Business Development ManagerJan 2014 to Feb 2015 GraceKennedy Money Services Ltd
Identify and pursue areas of opportunities for business growth
lead cross functional teams delivering new products across 10 countries of operation with over US $200 Million revenue annually
Implemented regional enterprise system upgrade and processes improvement which minimized fraud, processing and balancing time by more than 40%
Delivered public speaking presentations at events of all sizes
Developed proposals and conducted presentations to close opportunities with prospective partners
Trade Intelligence ManagerAug 2013 to Dec 2013 Diageo ((Red Stripe, Jamaica) )
Managed team of 3 commercial analysts delivering business reporting, commercial insights and operation planning contributing to 21% net profit improvement for financial year
Managed relationships with vendor partners to maintain quality, relevance and timely delivery of reports and analysis
Performed quantitative and qualitative analysis to measure the effectiveness of field programs and marketing activities
Consulted as member of sales leadership team (comprised of senior managers and executives) on business planning, sales, operational and marketing strategies
Decision Support AnalystAug 2011 to Aug 2013 Diageo (Red Stripe, Jamaica)
Produced adept commercial & financial analysis supporting executive decision making, business strategy development and investment optimization
Recommended and implemented pricing strategies yielding net sales improvement of US $7 million in financial year
Developed business cases & assessments for capital projects including brewery, airport lounge and restaurant investments
Consulted on cross-functional innovation team launching 8 new products in 2 years
Consulted with brand marketing teams to incorporate analytics and business intelligence in strategic planning, development of tactical solutions, campaign/promotion planning and category management.
Designed and implemented sales team incentive structure impacting performance by 30% in financial year
Develop framework for evaluating return on investment for advertising and consumer promotions
Analyzed specific investments for each brand and across marketing channels via consumer focus to understand returns and inform future spending plans
Lead process for developing decision making frameworks for category and brand advertising and consumer investments to gain approval of senior management
Negotiated pricing and product distribution contracts with country's largest hotel chains
OwnerJan 2010 to Jul 2011 Vertex Distributors Ltd
Spearheaded distribution operation representing UK's leading brand Ring Automotive supplying retailers and service stations across Jamaica
Managed supply chain including procurement, importation and logistics
Developed marketing activities driving sales including point of sale, retail displays, social media and digital
Fixed Income TraderAug 2008 to Aug 2010 Jamaica Money Market Brokers Ltd
Created income for the firm through active money market & bond trading contributing to financial year US $19 million net income generated on US$ 1 billion in assets
Ensured adequate availability of cash at all times meeting daily obligations including client withdrawals & institutional payments utilizing risk, forecasting and cash management techniques
Produced publications containing investment opportunities for the branch network, portfolio managers and the firm's 200,000 clients
Client Care Officer Equities SpecialistSep 2006 to Aug 2008 Jamaica Money Market Brokers Ltd
TellerOct 2005 to Sep 2006 Jamaica Money Market Brokers Ltd
InternAug 2005 to Oct 2005 Jamaica Money Market Brokers Ltd
Education
MBA, Entrepreneurship2013University of Technology － Kingston, Jamaica
Bachelor of Science, Business Administration2007Nova South Eastern University － Florida, USA
Certifications
Big Data & Social Analytics Certification (In Progress - Completion September 2016)
Massachusetts Institute of Technology
Accomplishments
Business Innovation: Diageo, 2013
Breakthrough Performance in Brand Value Creation: Diageo,2013
Most Valuable Team Player: Jamaica Money Market Brokers Ltd., 2008
