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Sales Analytics Manager Resume Example

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SALES ANALYTICS MANAGER
Executive Summary
Analytics & Strategy leader with over eight years progressive experience impacting financial & fast moving consumer packaged goods organizations. Brings strong presentation, analytical and problem solving skills. Implemented commercial strategies which improved net sales by more than US $7 million within financial year. Identified opportunities & key trends bringing to market more than 10 new products over the past 4 years. Proven experience working with and influencing senior management.
Core Qualifications

  • Business & Marketing Strategy        
  • Commercial & Financial Analysis          
  • Commercial & Business Acumen
  • Project Management 
  • Beverage Category Knowledge


  • Product & Business Development 
  • Aptitude for information systems
  • Leadership 
  • Strong analytical and presentation/communication skills
Professional Experience
Sales Analytics ManagerFeb 2015 to Current
Company Name
  • Provided insightful data mining to drive marketing and business strategies contributing to 5.5% year to date retail value growth
  • Supported daily business operations as the General Manager's chief of staff for division's 8 states with annual revenues exceeding US $450 million
  • Guided annual business planning process including target setting, trade & marketing planning
  • Established key pricing and execution strategies that delivered 90% growth on key brands
  • Established effective sales goals for all channels which increased retail display, product features and 98% distribution for focus brands
  • Consulted with General Manager, sales leads & directors conducting risk & opportunity review and development of gap closing strategies to deliver annual plan
  • Partner with marketing, finance and sales management to determine the insight/information requirements and formulated an analytic approach and framework ensuring regular access to appropriate information & insights 
  • Monthly business reviews with senior leadership providing a comprehensive understanding of consumption drivers based on deep insight. Explained trends with non-technical, simplified interpretation and integration of insights
Business Development ManagerJan 2014 to Feb 2015
Company Name
  • Identify and pursue areas of opportunities for business growth
  • lead cross functional teams delivering new products across 10 countries of operation with over US $200 Million revenue annually
  • Implemented regional enterprise system upgrade and processes improvement which minimized fraud, processing and balancing time by more than 40%
  • Delivered public speaking presentations at events of all sizes
  • Developed proposals and conducted presentations to close opportunities with prospective partners
Trade Intelligence ManagerAug 2013 to Dec 2013
Company Name
  • Managed team of 3 commercial analysts delivering business reporting, commercial insights and operation planning contributing to 21% net profit improvement for financial year 
  • Managed relationships with vendor partners to maintain quality, relevance and timely delivery of reports and analysis
  • Performed quantitative and qualitative analysis to measure the effectiveness of field programs and marketing activities
  • Consulted as member of sales leadership team (comprised of senior managers and executives) on business planning, sales, operational and marketing strategies
Decision Support AnalystAug 2011 to Aug 2013
Company Name
  • Produced adept commercial & financial analysis supporting executive decision making, business strategy development and investment optimization
  • Recommended and implemented pricing strategies yielding net sales improvement of US $7 million in financial year
  • Developed business cases & assessments for capital projects including brewery, airport lounge and restaurant investments
  • Consulted on cross-functional innovation team launching 8 new products in 2 years
  • Consulted with brand marketing teams to incorporate analytics and business intelligence in strategic planning, development of tactical solutions, campaign/promotion planning and category management.
  • Designed and implemented sales team incentive structure impacting performance by 30% in financial year
  • Develop framework for evaluating return on investment for advertising and consumer promotions
  • Analyzed specific investments for each brand and across marketing channels via consumer focus to understand returns and inform future spending plans
  • Lead process for developing decision making frameworks for category and brand advertising and consumer investments to gain approval of senior management
  • Negotiated pricing and product distribution contracts with country's largest hotel chains
OwnerJan 2010 to Jul 2011
Company Name
  • Spearheaded distribution operation representing UK's leading brand Ring Automotive supplying retailers and service stations across Jamaica 
  • Managed supply chain including procurement, importation and logistics
  • Developed marketing activities driving sales including point of sale, retail displays, social media and digital
Fixed Income TraderAug 2008 to Aug 2010
Company Name
  • Created income for the firm through active money market & bond trading contributing to financial year US $19 million net income generated on US$ 1 billion in assets
  • Ensured adequate availability of cash at all times meeting daily obligations including client withdrawals & institutional payments utilizing risk, forecasting and cash management techniques
  • Produced publications containing investment opportunities for the branch network, portfolio managers and the firm's 200,000 clients 
Client Care Officer Equities SpecialistSep 2006 to Aug 2008
Company Name
TellerOct 2005 to Sep 2006
Company Name
InternAug 2005 to Oct 2005
Company Name
Education
MBA, Entrepreneurship2013University of Technology － City, Jamaica
Bachelor of Science, Business Administration2007Nova South Eastern University － State, USA
Certifications
Big Data & Social Analytics Certification  (In Progress - Completion September 2016)
Massachusetts Institute of Technology 
Accomplishments
  • Business Innovation: Diageo, 2013
  • Breakthrough Performance in Brand Value Creation: Diageo,2013 
  • Most Valuable Team Player: Jamaica Money Market Brokers Ltd., 2008
Affiliations
Rotary Club of Chicago
Chicago Chamber of Commerce
Skills
Sales Software: SAP
Analytics Software (Advanced Knowledge): COGNOS, IRI, Neilson, Micro Strategy, Salesforce
Microsoft Office (Advanced Knowledge): Access, Excel, Word, Visio, Project
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Resume Overview

School Attended

  • University of Technology
  • Nova South Eastern University

Job Titles Held:

  • Sales Analytics Manager
  • Business Development Manager
  • Trade Intelligence Manager
  • Decision Support Analyst
  • Owner
  • Fixed Income Trader
  • Client Care Officer Equities Specialist
  • Teller
  • Intern

Degrees

  • MBA , Entrepreneurship 2013
    Bachelor of Science , Business Administration 2007

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