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Regional Sales Marketing Manager Resume Example

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REGIONAL SALES MARKETING MANAGER
Professional Summary

Digital Strategy, Brand Marketing, Website and E-commerce. Performance-driven skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Skills
  • Market Positioning
  • Client communication
  • Market analysis
  • PeopleSoft
  • Public and Media Relations
  • Marketing and advertising
  • Corporate communications
  • Product development
  • Website management
  • Sales support
  • Ad development
  • MS Office
  • Project Management
Work History
Mar 2020 - CurrentSan Francisco, CA
Regional Sales Marketing Manager / Anheuser-Busch
  • Maximize sales of Anheuser-Busch products in assigned accounts by increasing distribution, shelf space, displays, securing price points, draught taps, merchandising, etc.
  • Maintain regular call frequency on all assigned retail accounts to meet sales obligations and customer needs
  • Prepare daily, weekly, monthly, and quarterly reports such as itineraries,expenses, etc
  • Provide periodic feedback regarding A-B and competitive market data
  • Make daily decisions regarding retail inventory levels using past sales history and reports
  • Attend sales/team meetings as directed by management along with daily interaction with manager to discuss sales issues, competitive activities, and opportunities to maximize sales efforts
  • Managed quality assurance program, including on-site evaluations, internal audits and customer surveys
  • Drove operational improvements which resulted in savings and improved
    profit margins.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Leveraged industry trends and competitive analysis to improve customer relationship building.
Aug 2017 - CurrentSan Francisco, CA
Marketing Consultant / Iamjustdeo
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
  • Achieved client vision and marketing objectives by collaborating with their departments
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 100 key accounts
  • Regularly updated and edited content for client websites
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
  • Collaborated with product development team to effectively modernize and update promotions
  • Wrote engaging and successful marketing, advertising and website copy
  • Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships
  • Increased customer engagement for mobile through social media
  • Collaborated with project managers to assess progress of each job and reported status to clients to maintain open communication and promote satisfaction.
  • Delivered technical mobile sales presentations to prospects and presented benefits and value of insurance products.
Jan 2016 - Dec 2017San Francisco, CA
Marketing Specialist / Marriott International
  • Wrote engaging and successful marketing, advertising and website copy
  • Developed campaigns and specific marketing strategies for clients
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules to ensure success
  • Identified appropriate marketing channels and target customers for campaigns
  • Coordinated with social media, public relations and other teams to execute product introductions
  • Generated attractive and consistent graphic designs for use in all types of marketing
  • Researched analytical data from national reports to identify customer purchase objectives
  • Came up with unique and innovative ideas for product branding
  • Worked as part of 25-person team to develop innovative branded marketing collateral for use by sales team
  • Implemented quality control standards for consistent approach and results.
  • Built strong relationships with clients by following up on previous purchases and suggesting new products.
  • Reduced customer service complaints 20% by designing new methods of resolution.
Jun 2012 - Dec 2015South San Francisco, CA
Sales Events / Marriott International
  • Attended 10 runway shows to promote each event that was 15 minutes in surrounding area to promote Kookai products
  • Increased sales 37% through training and professional presentations
  • Captured new customers by optimizing business strategies and launching products to diversify offerings
  • Improved room segment product margin by 28% through assessment of customer trends
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of property products
  • Completed night audit for guest ledgers to close bank and cash registers, reconciling issues quickly and marking discrepancies
  • Organized budget documentation and tracked expenses to maintain tight business controls
  • Handled tasks and responsibilities for front office employees when eam was understaffed
  • Stayed on top of applicable federal and state requirements to minimize legal and financial risks
  • Took reservations over phone and through email, recording guest information in Micros Opera and verifying details
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Planned and executed events and marketing programs, producing 9 times goal of qualified leads.
Education
2014San Francisco, CA
Master of Arts in AdvertisingMiami Ad School
2010Hayward, CA
Bachelor of Arts in Marketing CommunicationsCalifornia State University East Bay
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Resume Overview

Companies Worked For:

  • Anheuser-Busch
  • Iamjustdeo
  • Marriott International

School Attended

  • Miami Ad School
  • California State University East Bay

Job Titles Held:

  • Regional Sales Marketing Manager
  • Marketing Consultant
  • Marketing Specialist
  • Sales Events

Degrees

  • Master of Arts in Advertising
    Bachelor of Arts in Marketing Communications

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