Experienced product application specialist with over 9 years of product management and product development experience and possess strong technical background (BS in Biomedical Engineering). Worked for leading international companies. Summary of Skills New Product Development, Product Training, Product Application, Sales Support, Strategic Market Analysis, Business Planning, Funnel Sheet and Forecasting, Biomedical Education, Microsoft Office Proficient, Computer Proficient, Negotiation Skills, Upstream and Downstream Marketing Accomplishments Extensive knowledge of medical devices, including capital equipment and disposables. Significant product development activities and new product launch including Patient Monitoring and Defibrillators. Marketing Management activity for 6 years in PHILIPS Healthcare Middle East. Experienced as a product application specialist on several devices such as patient monitoring systems, defibrillators, ultrasound systems (sonograms and echocardiograms), digital radiography (X Ray) equipment, neurological diagnostic systems such as EMGs and EEGs, urodynamic equipment, Exercise Testing and Diagnostic ECGs. Installation and maintenance of medical equipment for more than 4 years. PHILIPS Resuscitation training program: Defibrillators Recommendations Sathyan Vaidyanathan Director PCCI - Middle East and Turkey Ali has high energy and eye for details. He is able to understand customer issues and create winning proposals. Ali is pleasant to deal with and has a positive attitude towards his colleagues and suppliers. September 24, 2014, Sathyan was a consultant or contractor to Ali at Philips Healthcare Doreen Heinrich Indirect Business/Lifecycle Manager Patient Care and Monitoring Solutions (PCMS) at Philips During the time working with Ali (Philips PCMS and Iran TGS) we have built up the Philips Patient Monitoring and Defibrillator business from scratch. Ali, as Marketing manager combines technical marketing expertise with coaching and leadership. Ali motivates and comes up with ideas and helps creating effective marketing plans and completing tasks. Additionally, Ali as marketing manager communicates in an highly professional way with other functional areas and with company leaders about marketing objectives and aligning with corporate objectives. This also includes convincing top managers to allocate an adequate budget for marketing efforts. I wish Ali always success. Best regards Doreen Heinrich
to Current Synergetic Data Systems Inc – Ashton, USA,
Prepare required info for setting up networks in different workflows.
Running maintenance on server-client based and multi user medical systems.
Prepare quoting information and product specification for on-site installation of clinical networking equipment.
Product Marketing Manager09/2008
to 05/2014 PHILIPS Healthcare
5years and 9 months), Tehran, Iran Manage a team of 10 in product marketing and application, including 3 area managers, 1 product specialist and 6 field marketing employees Responsible for pricing strategy and coordinate pricing for Patient Monitoring, Defibrillators, Ultrasound systems (Sonograms and Echocardiograms) Funnel sheet and forecasting for PCCI and Ultrasound business lines Develop national distributors channel strategy, connected with 3 different marketing areas at the same time Raise market share up to 10% after 8 months in ultrasound devices.
Achieved $7M target over a year of activity Develop business requirements for new generation of defibrillators with modified waveform (SMART biphasic).
Taking over 15% of market share in the first year of the product launch.
Approximately 400 systems and their accessories worth $3M) New product launch (high end ultrasound) over a 1 year active marketing.
Selling and Installation of 13 high end ultrasound systems, including iU22 sonogram and iE33 echo from PHILIPS healthcare.
Work with Field Marketing to provide support for market sales teams Provide customer training presentation and public seminars Provide an updated database of KOLs (Over a 1,000 physicians and specialists) to forward weekly Philips product newsletter Responsible for more than 8 different trade shows per year in the region to improve product advertising and branding Sponsor KOLs in 2 most internationally well-known exhibitions, Arabhealth (Dubai) and Medica (Germany) as a part of downstream marketing activities Provide market surveys for new products, including budget inquiry from MOH and market needs in order to be able to design business plans as an upstream marketing activity Technical Engineer and Sales Support Swissray - Digital X-Ray radiology systems.
1 year and 5 months), Tehran - Iran Install medical products in hospitals and clinics all over the country Taking care of maintenance and services applied to installed medical products Training medical staff and physicians in order to make them familiar with the system application Supporting sales group of the company with technical data in order to make them successful in filling tender spaces and making competition charts.
to 05/2007 G.O.L Hospital
1 year and 6 months), Tehran - Iran.
In field services and maintenance for the medical devices inside a 80-bed general hospital.
Contacting with vendors and distributors in order to handle the more specific medical devices.
Taking 24-Hour shift each month as the Major Service Engineer for the medical equipment.
Bachelor of Science: Biomedical Engineering1 2004Azad University - Science and Research Campus-
GPA: top 3% of the classBiomedical Engineering top 3% of the class
Swissray X-Ray installation and technical service training Radiometer Blood Gas Analyzer product training Timesco Diagnostic and Surgical Sets product training Natus Medical Inc. Newborn Hearing Systems and Neurological EEGs product training PHILIPS Patient Critical Care product training (Patient Monitoring Systems) PHILIPS Prenatal Monitoring Portal :
Bachelor of Science : Biomedical Engineering 1 2004 Swissray X-Ray installation and technical service training Radiometer Blood Gas Analyzer product training Timesco Diagnostic and Surgical Sets product training Natus Medical Inc. Newborn Hearing Systems and Neurological EEGs product training PHILIPS Patient Critical Care product training (Patient Monitoring Systems) PHILIPS Prenatal Monitoring Portal :
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