Hands-on strategic engagement on brand and product marketing strategies for clients in consumer electronics, action sports apparel and digital entertainment.
Sustained consulting engagement for 5+ years (2011-current). Strategic contributions to marketing strategy and team development during a period in which Sonos sales more than tripled. Fostered an ongoing strategic dialogue with the Sonos CMO, Head of Product Marketing, VP of Marketing, Director of Consumer Insights and other marketing leaders.
3-year strategy engagement to improve marketing effectiveness during the '08-'10 recession, working closely with the CMO and VP of Marketing on assignments for Quiksilver, Roxy, and DC Shoes brands.
OTHER CLIENTS Brand strategy and consumer insights for Last.fm; Brand re-positioning for Dungeons & Dragons; Marketing strategy, customer segmentation and positioning development for Pi Corporation (acquired by EMC); Brand strategy for Microsoft Entertainment & Devices; Marketing strategy for Nokia's Ovi web services brand; Brand strategy for Unico Properties.
13-year marketing career at Microsoft, including 6 years at a Director level managing cross-functional teams. Leadership roles in integrated brand management, marketing communications strategy and implementation, consumer insights and marketing performance measurement.
Transformed the Xbox global brand strategy over a 4-year period, culminating in the launch of Xbox 360 in 2005.
Companies Worked For:
Job Titles Held:
© 2019, Bold Limited. All rights reserved.