Dynamic Communications Strategist and change agent with more than two decades of experience advancing high impact strategic communications and marketing initiatives. Skilled project manager with ability to create and manage successful brands. Articulate writer with talent for creating engaging content. Brings high energy, entrepreneurial leadership and passion for designing, managing and executing initiatives that build sustainable brands, strengthen programs, and increase awareness. Adept at negotiating multiple stakeholders and navigating complex organizations. Skilled mentor and manager.
Skills
Marketing and Communication Strategy
Strategic and Program Management
Brand Development and Search Engine Optimization
Relationship Building and Networking
Digital Storytelling and Production
Public and media relations
Strong Interpersonal and Presentation Skills
Education
School For International TrainingBrattleboro, VT, Expected in 2001 ā āMaster of Arts:International Management/Sustainable Development - GPA:
Focus Youth Development, Experiential Learning and Training of Trainers
George Washington University, TheWashington, DCExpected in 1991 ā āBachelor of Arts:Journalism/Communications - GPA:
Certifications
Non Violent Communication Training 2019
Organizational Development Training 2018
Branding and SEO Maximization Training 2016
Train the Trainer Training - 2011
Proposal Writing for Non-Profits 2010
Work History
Buckeye Local Schools - Principal Medina, OH, 06/2000 - Current
Communications and Content Strategist
Create brands and content for mission driven organizations with compelling narratives uploading to client's content management systems.
Develop long term communication plans and digital marketing strategies with quantifiable results and benchmark assessments.
Execute redesign of existing websites and social media sites to enhance traffic by improving navigation, enhancing visuals, creating dynamic content and strengthening search engine optimizations.
Organize and develop key messages for media and education events and create related publications and press materials including press releases, media kits, brochures and pitches to press.
Write articles, newsletters, case studies, white papers, research papers, reports, including donor and funder facing content and annual reports.
Produce and edit PowerPoints and narrative and informational videos.
Maintain strict budgetary and scheduling guidelines and manage editorial and communications calendars', contracts and external vendors.
Organizational Development Coach and Facilitator
Serve as strategic counsel and coach for nonprofit leaders, Board members and staff in developing organizational capacity for non-profits.
Identify and leverage business development and partnership opportunities focused on building high performing teams and alliances.
Trilogy Health Services - Communications/Organizational Development Director Bellefontaine, OH, 12/2013 - 02/2018
Developed and managed comprehensive strategic planning and communications plan; executed roll-out, set-up systems for feedback, engagement and monitoring, redesigned website and social media sites and managed daily operations.
Increased organizational alignment to priorities and created disciplined focus on producing outcomes through strategic benchmarks focusing on Board, partner & fund development.
Developed publications and proposals linked to rebranding and social media strategy, website redesign and SEO maximization, including: daily social media posts, weekly blogs, newsletter and YouTube Channel.
Provided regular updates to Board, donors, community partners and policy makers, in addition to representing organization at conferences and sharing best practices.
Increased brand reach evidenced by over 500% increase in engagement across social media platforms over three years and 300% increase in recruitment of youth leaders and community engagement.
Brokered and managed high profile partnerships with City and State policy makers and grew and maintained relationships with local and national networks and stakeholders.
Managed staff of 3 and student interns, consultants and outside vendors.
Successfully secured funding to sustain and build programs.
Citigroup Inc. - Interim Executive Director Inglewood, CA, 05/2011 - 01/2012
Lead multi pronged advocacy campaign at intersection of strategy, communications, public policy and community engagement to increase funding for vulnerable youth reporting to partnership committee of over 30 community and youth serving organizations and policy makers.
Collectively helped establish benchmarks for county level programs to reduce the achievement gap, eliminate childhood obesity and ensure all children and youth had health insurance.
Maximized branding initiatives by strengthening program outreach and increasing brand recognition as evidenced by partnership and network creation across county.
Maximized advocacy efforts by developing content for digital and print media, corporate communications, social media posts and high profile events.
Created voter advocacy materials and outreach for community members.
FHI 360 (The Academy For Educational Development) - Senior Program Officer City, STATE, 06/2006 - 02/2010
Managed implementation of national technical assistance strategies focused on high school reform at national, state, and local levels as part of multi disciplinary team.
Established first national, cross- site youth development learning network of district and community education stakeholders in nine cities.
Managed program and development of all material, including set-up of local evaluation systems and coaching district, school, and community staff.
Created, implemented and continuously improved effectiveness of technical assistance and communication strategies, including website and on-line porta, for full learning network of over 1000 participants .
Wrote and researched tools, policy briefs, and white papers analyzing lessons learned ; presented at national and state conferences and learning institutes.
Acted in advisory role to foundations and national education associations. Developed proposals and new funding sources. Cultivated and managed relationships with funders such as Bill and Melinda Gates, Carnegie, and Surdna Foundations.
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School Attended
School For International Training
George Washington University, The
Job Titles Held:
Principal
Communications/Organizational Development Director
