Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Summary
Entrepreneurial Business Development and Marketing Executive passionate about building productive relationships with clients, partners and team members.Proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with the company's business priorities and initiatives.
Highlights
Global marketing
Start-up background
Market dynamics
Market segmentation
Problem solving
Project management
Go-to-market strategy development
Cross-functional team leadership
Channel strategy
Knowledge of market trends
Exceptional multi-tasker
Analytical problem solver
New program and promotion implementation
Business analysis
Strategic planning
Product management
Social media marketing
Client acquisition
MBA
Client and vendor relations
Superb communication skills
Market research and analysis
Experience
Chronology
to | ,
Education
Expected in 2007MBA | Software EngineerIndian Institute of Management, Calcutta (IIMC), , GPA: Offshore Lead for Customer Solutions Practice Business Development Activities across the APAC region. Crafted long, mid and short term marketing plan based on market intelligence, domains, Cognizant strengths and competencies given market nuances and value proposition.
Prior experience and Education
Expected in 2003Bachelor of Engineering | M S Ramaiah Institute of Technology, , GPA:
Professional Experience
12/2015 to 01/1PrincipalFlour Bluff Independant School District | , , India
Responsible for perceiving sales and service strategies that could impact advertiser experience; I worked with the top spending India advertisers as well as the global SMB advertiser base.
Market Segmentation ÂIdentified levers for the India sales team to profile high-spend opportunities.
Proposed a vertical strategy tailored for the India market.
Personally appreciated by the Facebook India head, outcomes were target verticals & team organization around said verticals, qualified revenue forecasts and account portfolio classification.
Segment Analysis and Optimization  The SMB advertiser base is a million strong and scores low on NPS, CSAT and is high on churn.
To quantify the issue, I collaborated with the respective geo teams to consolidate and capture the support mix available to the SMB advertiser.
With the insights gathered, I led a virtual team to develop dashboards that provided the org with a tool to analyse and optimize the support mix from a strategic and operational point of view.
Pages Monetization  Pages signify one of the biggest sources of high quality advertisers for the SMB org.
Although there are 100mn+ Pages, the average time-to-monetization is at ~11 months.
Aligning closely with Product strategy, I devised and led a scaled advertiser onboarding experiment with an attempt to bring down the time-to-advertise.
Targeting based on user engagement and spend potential, the program results were insightful in determining the right sub segments, the channels as well as effectiveness of the service provided.
I led the inception, planning, team alignment and execution of this project.
CUSTOMERXPS SOFTWARE PRIVATE LTD JULY `10-JULY `12 Head, Product Marketing and Strategy (Reporting to CEO) CustomerXPs Software creates real-time, intelligent products that empower banks with instant insights enabling influenced outcomes of deeper customer engagement and fraud-free transactions.
Started in 2006, CustomerXPs acquired Series-A funding in June, 2010 from JAFCO, Asia and had Retail Banking clients in the APAC geography.
06/2008 to 03/2010Product/Marketing ManagerRegal Rexnord Corp. | , ,
Instrumental in growing CustomerXPs from 1 customer, 1 geography, 20 person to 5 customers, 3 geographies and 75 person team CustomerXPs was named to Red Herring Asia 20, Gartner's Cool Vendor List and TechCircle Fast-track 2012 Awards.
Also featured as one of India's Most Exciting Companies by SiliconIndia Awarded "Rockstar" performance award Presentation on Slideshare ranked among top 5 most viewed presentations worldwide in the Finance Category.
Headed Marketing managing a team and a portfolio spanning Product Strategy, Product Marketing, Branding, GTM, PR,.
Online, Social Media, Event, Content and Influencer engagements.
Product Strategy: Launched Clari5, CustomerXPs real-time intelligence product in India to leading Bankers and managed related messaging, event, collateral, online and PR activities.
Product Marketing: Led geo-specific GTM planning including creation of relevant messaging, targeted product awareness initiatives, partner bootstrapping, sales training, events and industry body relationships.
Alliances: Established an alliance relationship with Infosys and achieved joint targets, collateral and targeted account penetration plan as well as a partner revenue commit Branding: Architected actionable, consistent thought leadership oriented Online and Social presence spanning Twitter, Facebook, LinkedIn, Google+, Slideshare and Corporate Website.
Influencer Engagement: Conceptualized a multi-channel influencer engagement collaboration initiative resulting in spreading brand awareness to the PR, Analysts and Blogger communities Led a consulting engagement at Citrix Online on a next gen collaboration marketplace for the SMB segment generating a product proposal, presented by the CEO, consisting of product vision, roadmap, budget requirements, opportunity analysis and fit into current business model.
Product Owner: End-to-end owner for a web application test automation framework based on Selenium.
Built the product roadmap, market analysis, feature listing, competitor analysis, and execution plan.
Product successfully installed in 6 client environments and providing more than 20% cost savings on overall test spend.
Microsoft Account penetration via Test Automation product suite: Owned marketing strategy, go-to- market and reported directly to Founder/CEO, COO on revenue targets.
Formulated differentiated value proposition and ensured buy-in from sales, account management, engineering and Test SMEs.
Enabled a 6M USD Test Automation win at Microsoft within a year.
Led the most successful IP-based services launch in Aditi delivering more than $15mn in pipeline, entry into 3 strategic product groups and more than $4mn in immediate revenue.
05/2007 to 05/2008Senior Business AnalystCb Richard Ellis | , ,
Customer Solutions Practice Product Strategy and Practice Building: Conceptualized and built industry templates for Financial Services, Insurance and Publishing around.
Grew the practice from concept stage to a $4M and 50 member team, acting as a catalyst, `go to market' lead and passionate evangelist.
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
