Results-driven Strategic Marketing Executive with a stellar, 20+ year track record of advancement and achievement. Coordinate dynamic strategies and campaigns that capture substantial revenue, profit, and market share growth. A strong leader who motivates workforces around ambitious goals and initiatives. Has extensive experience and success across a variety of industries.
Team Leadership & Motivation
Strategic Business Partnerships
New Business Development
New Product Introduction
Major Account Management
Profit & Loss Management
Research & Analytics
Market Strategy Development
Online Strategic Initiatives
Corporate Change Management
President, Lead Consultant November 2013 to CurrentMTN Media Solutions － Moorestown, NJ
Advises nonprofit, retail, and e-commerce clients on viable media and interactive strategies.
Focus on creation of strong strategic business partnerships, e-commerce solutions, analytics interpretation and strategies, communication strategy, customer lifecycle, email deployment, lead generation, SEM/SEO, affiliate marketing, product development, customer acquisition strategies, and social media.
Leads internal teams for all strategic marketing and digital initiatives.
Act as liaison to owner's and C-level teams.
Raises brand awareness and market share by developing fully integrated, dynamic media campaigns across all channels.
Coordinates new business partnerships for ongoing annual events and conferences.
Directs internal teams on analytic implementation and understanding.
Develops strategies centered on findings.
Increased revenue over 1700% YoY while launching 80+ products collectively across all clients.
Helps various small businesses establish a cohesive, aligned brand and digital presence and strategy.
Director of Marketing May 2012 to October 2013Double Prime Inc － Ardmore, PA
Advised executive management on best practices for marketing and business development.
New position for well established web-development, E-commerce company.
Primary focus is to put the company on the map with email marketing, SEO/SEM, brand awareness, customer relationship marketing, new product development, trade show development, partnerships, white paper development, speaking engagements, lead generation, and strategic advertising development.
Created sales and marketing functions from the ground up for established company.
Established infrastructure and teams for brand development, digital analytics, public relations, contracts, services, and marketing initiatives.
Forged high-potential new business partnerships and marketing alliances resulting in additional $1.5MM.
Renegotiated existing contracts with advertising, public relations, and email service providers to save $200,000 within the first year.
Independent Media Consultant January 2010 to January 2012Riverton, NJ
Advised small-business, nonprofit, retail, and ecommerce clients on viable media and interactive strategies.
Grew revenue 38% in 9 months while acting as Director of Channel Management, for Click Equations, a leading SaaS and Internet services company.
Verticals included Pharmaceutical, Banking, E-Commerce, Mail Order, and Agencies.
Director January 2007 to January 2010Return Path, Inc － New York, NY
Oversaw brand extensions, awareness, and new product development within pharmaceutical, healthcare, advertising agency, retail, manufacturing, and travel verticals for SaaS product and email deliverability services.
Led interactive email sales team to capture 60% growth, largest in 5+ years for specific clientele including Discover Card, AARP, Bank of America, Royal Bank Scotland, Barclays Bank, Merck, AAA Mid-Atlantic, The Ladders, United Healthcare and many others.
Developed database initiatives for digital marketing opportunities for all clients.
Resulting in new revenue income.
Set record by achieving 82% YoY growth during first 9 months; earned promotion based on success.
Developed cohesive brand identity that effectively leveraged print, email, search, website, social media, and trade-show mediums.
Senior Director January 2005 to January 2007Prefer Network, Inc － New York, NY
Charged with generating growth within retail, e-commerce, manufacturing, agency, and nonprofit verticals.
Led digital sales growth by cross-selling initiatives across all database clients.
Set company record by leading team to capture 35% growth over prior year.
Generated $350K additional revenue by co-developing and launching 11 new products for clients for digital marketing initiatives.
Saved 4 clients by using consultative, quality customer service to restore damaged relationships.
Senior Client Marketing Manager January 2000 to January 2005American List Counsel, Inc － Princeton, NJ
Analyzed and seized new business opportunities based on client and industry trends.
Established interactive sales division.
Managed team responsible for annual charity event and conference.
Boosted revenue 11% for largest client; increase was greatest single gain in client's history.
Captured $500K new yearly revenue by launching 4 new products.
Garnered “Future Leader” in 2004 for best embodying company's values.
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Companies Worked For:
MTN Media Solutions
Double Prime Inc
Return Path, Inc
Prefer Network, Inc
American List Counsel, Inc
Job Titles Held:
President, Lead Consultant
Director of Marketing
Independent Media Consultant
Senior Client Marketing Manager
Senior Marketing Manager
Customer Service Representative
B.S : Marketing/Finance
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