PRESIDENT
Strategic and Operational Excellence
Pioneering, entrepreneurial, accomplished senior business executive and innovative marketing leader with significant expertise and strategic vision that has profitably grown world-class businesses, top retailer store brands, and start-up private equity biotech brands and services: Duracell, Walmart, Oral-B, Prilosec OTC, Vicks, Crayola, First Quality Enterprises and Genomind. Strong critical thinking skills, with a bias for action to create decisive and effective strategies that inspire winning solutions for both B2B and B2C models. Experienced and effective C-Suite leader with proven success across multiple functions including corporate strategy, revenue maximization, brand communications, customer insights, product marketing, product development, R&D, licensing, e-commerce, shopper marketing, customer service and new business development. Extensive top retailer and healthcare provider experience. Key strengths and areas of expertise are:
Visionary Business Leader Inspirational Leadership Cutting Edge Marketing Skills
Innovative and Forward Thinking Challenges Status Quo Corporate Strategy
Confident, Persuasive Speaker Develops People and Teams Mentor and Coach
Entrepreneurial Frugality Digital/Social Marketing
Strong Advertising Fundamentals EVP, CMO, Global Marketing and Product Development
Recruited to be a member of Executive Leadership Committee to lead all marketing and product development, including Product Marketing, R&D, Product Design and Development, Project Management, Advertising, Creative Design, Consumer Insights, Licensing, New Business Development, Top Retailer Influence, Shopper Marketing and Crayola.com (ecommerce). Total team of 118 people.
Created immediate positive energy and transformed Crayola to a forward looking, category and share-growth oriented company via a new, long-term vision of growth.
Developed new campaigns for Back to School, “Send them Back with the Best,” and for Holiday, “Get Creative,” driving substantial share gains in 2013 across both stationery and toy departments. These led to the, “first time exceeding plan,” in several years for both top (+3%) and bottom line (+16%). Additionally, the campaigns also generated all-time high brand equity and health measures.
Instilled new product development discipline that improved both margins on new products (+5 pts) and on-time delivery (+22 pts to 67%).
Dramatically improved culture results with division driving and leading company’s improvement—Winning Spirit
+22 pts, Bias for Action +15 pts, Employee Engagement +15 pts, Collaboration +12 pts, and Obsessed with Consumer Needs +10 pts.