I have always been a very creative person. I started showing artistic skills (drawing and painting) when I was very young. That is what defines me, actually. I always enjoyed activities that required creativity and artistic skills. My interests always included those aspects, for example, drawing, music and photography. When it came to formal education, I studied Architecture for 3 years and then moved onto studying Social Communication in order to become a Publicist, which I did once I graduated. I worked for several years as a Graphic Designer at the Communication Department of the Catholic University of Uruguay. During that time I also studied Culinary Arts since I grew up in a family where both my parents loved cooking and they transmitted that love to me. I never really considered working as a Chef or in the food industry (always thought of it more like a hobby) but as things worked out I found myself moving to Argentina and starting along with my wife our own Sushi Delivery business (which we ran for 10 years). Later on we also opened a food franchise which we operated for almost 3 years, as we continued with our sushi business. We ended both activities when we moved to the US in 2017.
In other words I am a very artistic-creative person and I always try to apply these straights in every aspect of my life and in most projects I begin. Whenever I can and it is appropriate, I try to apply these skills in all the activities I do.
I am extremely committed with everything I decide to do. No matter how big or small it is or how important it might seem to be. When I dedicated myself to studying, for instance, I was always top of the class. My parents inculcated the importance of always giving my best.
When working as a Graphic Designer at the Catholic University of Uruguay (2003-2006) I notoriously improved the level and quality of design coming from the Communication Department (for instance the designing of all posters, brochures, flyers, etc.) helping them acquire a more professional level. I also assisted them in other areas of communication despite that not being part of my responsibilities.
Before that, when I was still a freshman in College (studying Social Communication) I decided to join a team of students with the mission to create an Advertising Campaign for a NGO that worked with homeless children in Uruguay. The campaign was intended to raise the level of public consciousness concerning the situation of many children living or working in the streets (not necessarily homeless), and help revert that situation. Despite having very little or no experience as publicists or producers we managed to create a very convincing and professional campaign (we did everything from the brainstorming to the production), achieving a lot of notoriety in the media. We were publicly recognized by the University authorities and we won several first prizes in the 9th Latinamerican Congress "Communication Frontiers" (Congreso Latinoamericano “Fronteras de la
Comunicacion”) organized by FELECS and the "Asociacion Baja California de
Estudiantes de Comunicacion" (Baja California Students of Communication Association) in Tijuana, Mexico.
In 2002, when I was still Pipe Major of the Riverside Pipe Band of Uruguay, I co-organized along with another member of the band, the First South American Pipe Band Gathering. Once again I took on the endeavor of putting forward something that seemed to much for only one person to handle. Despite that I managed to organize the event flawlessly. I took on the whole responsibility, from designing the whole communication campaign to all aspects of production of the event (lodging, transportation, catering, obtaining permits, dealing with contractors and media, security, etc, etc).
Later on in 2007 when we decided to start our sushi delivery business in San Luis, Argentina, we were facing a very difficult scenario: introducing a new ethnic food option in a small town where very few people ever consumed anything different from BBQ (known as "asados" in Argentina) or other Argentinean traditional foods. Despite that we decided to move on with our project and we managed to successfully introduce sushi in an otherwise very conservative society. We became the first sushi delivery in San Luis, Argentina, and we are proud to say that we served the best sushi in the region. We even catered at the dinner party of the newly elected Governor of the Province of San Luis.
In other words, I always try to apply the knowledge and experience I've acquired during my lifetime into every job, project or responsibility I've assumed in order to achieve the best results.
Owners of an "EL NOBLE" franchiseSep 2014 to Dec 2016 EL NOBLE － San Luis, ARGENTINAOpened a franchise of "EL NOBLE" a very well know Argentinean food franchise specializing in empanadas. We were recognized by the company as the revelation branch in 2014 due to our very good sales.
Sushiman (owner)Nov 2007 to Feb 2017 IKA Sushi － San Luis, ARGENTINAOpened IKA Sushi Delivery. We specialized in takeout, delivery and catering of sushi. We basically introduced sushi in the city of San Luis (Province of San Luis, Argentina) expanding the culinary options of the city. We offered the best sushi according to consumers and we helped develop the sushi industry in the area. Sushi businesses didn't exist prior to us and by 2017 there we more than 5 options available.
Graphic DesignerNov 2003 to Jul 2007 UCUDAL － Montevideo, URUGUAYWorked in the Communication Department of the UCUDAL (Catholic University of Uruguay) mainly as a graphic designer although my responsibilities exceeded graphic designing. Helped as a consultant in all communication related issues every time it was required. Most work involved designing posters, pamphlets, flyers, brochures, booklets, and basic website maintenance and design.
Apprenticeship in the Department of PhotographyJun 2003 to Aug 2003 AFP (Agence France Press) － Monetvieo, URUGUAYApprenticeship at AFP. The job required to select, process (digitally retouch or correct) and send photos to different clients of AFP.
Member Advertising TeamNov 2002 to Jan 2003 HAVAIANAS － Montevideo, URUGUAYCreated advertising campaign for the Brazilian Company HAVAIANAS in Uruguay. HAVAIANAS was expanding its activities to Uruguay and were hired by the Havaianas representative in Uruguay to create and produce the first campaign in the country.
Script Writer in Creative DepartmentJul 2000 to Aug 2000 IMPETU － Montevideo, URUGUAYOne month apprenticeship at one of the leading Advertising Agencies in Uruguay. I was referred to the Agency by my Professor of Advertising. I was able to create several advertisements during the duration of the apprenticeship.
Member Advertising TeamJul 1998 to Sep 1998 NGO "Fundacion con todos los niños" (Foundation With all the Children) － Montevideo, URUGUAYWhile still a freshman, when studying to become a Social Communicator, I joined a team that underwent the responsibility of creating and producing a multimedia campaign for the NGO "Fundacion con Todos los Niños". Despite our lack of experience in the Advertising world (since we were still undergraduates) we managed to come up with a very professional campaign which was acknowledged by the University Authorities and Advertising Agencies. We won several prizes from the campagn. This was a Pro Bono.
Education and Training
Bachelor of Arts, Social Communication2002UCUDAL － Montevideo, Montevideo, URUGUAYGraduated as second highest ranking among the graduation class. Specialized in Advertising.
ArchitectureFacultad de Arquitectura － Montevideo, Montevideo, URUGUAYCompleted almost 3 years at the College of Architecture in Uruguay.
High School Diploma1992The British Schools － Montevideo, Montevideo, URUGUAYGraduated from High School.
1992The British Schools － Montevideo, Montevideo, URUGUAYObtained the IB International Baccalaureate Diploma in Biology, Economics, History, Math, English, Spanish and Theory of Knowleage.
Date of birth: 10/31/1974
*Place of birth: Montevideo, Uruguay
*Nationality: American/Uruguayan *Marital status: Married
I am bilingual in english and spanish and I am quite fluent in portuguese.
I'm a carfeful and active listener and active learner, critical thinker, creative problem solver and multi-tasking. I am very professional and friendly and I have a very peaceful personality.
Computer proficiency in the following programs: Microsoft Word, Microsoft Excel, Powerpoint, Photoshop, CorelDraw, Pagemaker (mainly on PC platform but with some experience on MAC). Willing to learn new programs or platforms!
Spending as much time as possible with my family.
I'm a very good artist specializing in horse drawings (graphite).
I've taken photography as a hobby, specializing in DSLR cameras.