Accomplished sales and marketing professional with vast knowledge of fishing and outdoor products.
Highlights
National Account Management
Social Media Savvy
Pro Team Member
Sales/Marketing Innovator
Retail Specialist
Fishing Expert
Experience
Get Outdoors Marketing, INC - Minnetrista, MNDecember 2010 to CurrentOwner
Work with manufacturers from the fishing world representing their brand and promoting their products.
Pro Team Member: Ranger Boats, Mercury Marine, Strike King, Minn Kota, Humminbird, Clam Outdoors, Lucas Oil, Simms.
Secure bass fishing/tournament sponsorship, and create eye catching wrapped Ranger boat to use as attraction piece at promo events.
Active on Get Outdoors Marketing and manufacturers' social media platforms.
Create and post tutorial type videos online to promote manufacturers' brands.
Consult with manufacturers in new product development.
Train dealers and their people in class room and on the water.
Provide grassroots marketing at national retailers promoting
and talking to the consumer / educating them to make a justified
purchase.
Promote brands and products by being involved in
Outdoor programming.
Participate in bass tournaments across the Midwest.
Work closely with Ranger Boats and Mercury Marine / participate in their TESTRIDE events.
Murski-Breeding Sales - Dallas, TXDecember 2010 to CurrentNational Account Manager
Accounts: Gander Mountain, Cabela's, Scheels, Mills
Fleet Farm, Big Rock, Sportsman's Guide.
Sales awards: 2012 Primos Sales Rep of the Year, 2013 Tanglefree Sales Rep of the Year, 2016 Century Arms Sales Rep of the year.
Sell/merchandise multiple product lines into several different channels of business. Main focus is fishing, hunting,
shooting, guns/ammo, and camping.
Work closely with both retail and
direct teams to meet expectations and keep business flowing.
Review sales trends, shortfalls, back orders, and
identify areas of opportunity to grow business.
Coordinate product training, in-store promotions,
and other consumer events.
Work closely with each manufacture providing daily information to manage supply/demand.
Work with distributors and their sales people
to insure my product lines get visibility with their customers.
Grew Century Arms business at Cabela's into
being their #1 retail account in 18 months.
Grew Strike King business by 7x in two years by
getting creative with products and promotion.
Doubled the business with Cutter/Repel by
increasing the listing and promoting the brand.
Maurice Sporting Goods - Northbrook, ILJune 2010 to December 2010National Account Manager - Kmart
Sold fishing, camping, big game, hunting, and team
sports products/programs to Kmart.
Worked with the
Kmart team to identify areas to grow the business.
Managed 1000+ fishing plan-o-grams.
Met with
vendors to review their products and programs as potential items for future plan-o-grams.
Analyzed category sales numbers down to the item looking for trends by region.
Strategized
with other retail groups within Maurice to identify best practices and opportunities for Kmart.
Created merchandising/sales plans for 300 Territory
Managers to implement.
Owner/Sales - Quantum Building & Design, Frankfort, ILSeptember 2005 to June 2010
The Hammond Group - Palatine, ILFebruary 1998 to September 2005Vice President of Sales
Created and implemented sales/marketing programs for a multi-million dollar outdoor sales & marketing company - worked with Attwood, Benchmade, Coghlan's, Olt Calls, Flambeau Outdoors, Maxima, Motorola, Daiwa, Rapala, G-Lox, Stearns, Stowmaster, Tempress, Blakemore, Bausch & Lomb, ASP LE, Thorlo.
Increased the MN, ND, SD region sales from $900,000 to over $8 million.
Key accounts included Target, Gander Mountain, Big Rock Sports (wholesaler), Amazon.com, Scheels, Williams Supply (distributor), Cabela's and more.
Sales and marketing experience in the following categories: marine, cutlery, camping, rods and reels, tackle boxes, decoys, fishing line, communication, lures, flotation, eyewear, apparel, footwear, lighting, game calls, hunting accessories, cases, and socks.
Responsible for providing sales & marketing direction to 8 sales reps to best utilize marketing dollars and increase sales in their territories.
Created and presented product marketing and sales plans to several high profile outdoor companies, and provided product knowledge training for dealers and distributors.
Organized and hosted sales incentive trips for key customers.
Arranged a partnership with Ranger Boats and Flambeau Outdoors to create a wrapped promo boat to promote sales on the water and in the stores.
Designed and implemented a marketing program for XM radio to establish them in the outdoor industry.
Participated in principal meetings and was the lead with several factories including Motorola.
Responsible for ongoing sales forecasts including a Motorola 12 month rolling calendar forecast for the entire Hammond Group territory.
Received numerous sales awards such as 2000 Motorola Sales Representative of the year, Flambeau Salesman of the Year 1999 and 2003, and the 2001 inaugural "Excellence" award from Ken Hammond, Owner of The Hammond Group.
Education
Mankato Vocational Technical Institute - Sales/Marketing Program1989
