ONLINE MARKETING MANAGER Resume Example
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ONLINE MARKETING MANAGER
Highlights
| Sistrix, Onpage, Link Research Tools, Linkbird, MajesticSEO, Xenu, Search Metrics, Commission Junction Technical: Google and Bing webmaster tools, Google Analytics, Google Adwords, HTML, Excel, VBA & Macros (Moderate), WDF*IDF, Drupal, Jira, A/B Testing |
Experience
ONLINE MARKETING MANAGER01/2013 － 12/2014Internet Brands, Inc.Houston
- SEO / AFFILIATE MARKETING Leadership Lead and supervise the SEO & Affiliate Marketing team Responsible for interviewing, hiring, and training of new SEO & Affiliate team members Conduct Feedbacks talks with SEO & Affiliate team members every 3 months Conduct SEO & Affiliate introductions and workshops to new company team members Presentation of quarterly results and achievements at our company meetings Responsible for presenting and explaining the InterNations online platform to new company team members Assist in the selection process and interviewing of my replacement Interviewed and featured on: http://www.tyba.com/company/internations/people/ SEO Find new ways to drive traffic, increase conversions, and improve CTR.
- Conversion rate increase for targeted landing pages of 43%.
- Organic traffic increase for targeted landing pages of 57% Collaborate with our editorial and engineering team to develop all the specifications related to the different projects Continuously make sure all rolled out pages are SEO friendly and that the site stays perfectly optimized Incorporate content strategy and lead agency content projects Communicate and negotiate with potential partners to gain more backlinks, and make sure those conform to SEO principles Monitor, and analyze our rankings for hundreds of keywords Monitor, track and report of weekly SEO KPIs; Affiliate Marketing Kick-start the affiliate marketing channel; work with Commission Junction as our affiliate network.
- Network campaigns returned a monthly ROI of 95% Recruit partners to work with outside of the CJ network for higher yields.
- Direct partners returned a monthly ROI of 30% Find new approaches to get more publishers recruited in our affiliate marketing program Target audience through banners, email, content, and text links.
INTERN08/2012 － 12/2012Avison YoungBoca Raton
- Increase InterNations' main and sub-pages' online visibility and ranking through various SEO off-page strategies Use SEO Tools, such as Sistrix.de, to evaluate the quality of various websites Optimize meta data Write relevant SEO articles for travel websites Contact and entice travel and expat bloggers to take part in our affiliate marketing program Subsequently promoted full time to Junior Online Marketing Manager SEO.
07/2011 － 08/2011Bickford Senior LivingGurnee , IL
- Contacted numerous companies in the San Francisco Bay Area regarding sponsorship at our major event "La Soirée".
- Formatted and compiled content for the monthly newsletter.
- Formatted the invitations to our subscribers/members about our upcoming events.
- Started as an unpaid volunteer, subsequently promoted to a paid summer intern.
07/2010 － 09/2010Bickford Senior LivingMoline
- Independently manage the reception and hotel during the evening shift.
- Greet guests in German, English and French.
Education
July 2012Bachelor of Arts:Université Paris IV Sorbonne - International Business and Languages English and French French
Literature, and SpanishCity, FranceInternational Business and Languages English and French Economics, Law, Marketing, Management, Communication, German (language, history, economics, and politics French
Literature, and Spanish
June 2009High School Diploma:Western Reserve AcademyCity, StateVarsity Tennis and MIP award
- Girl's tennis team manager
July 2006Link building Seminar at:International School BaselCity, Switzerland Germany
December 2013University of AugsburgWith Sepita Ansari / 10 Hours Link marketing & SEO Technical framework for link marketing Link Strategies Link factors How to get links Tools for Link building Project Management Seminar - Münchner Volkshochschule December 2012 With Gabriele de Sully / 20 Hours Leadership and team management Preparation and team motivation Conflict management SEO Introductory Seminar
Languages
English (Native), French (Native), German (fluent)
Interests
Tennis, skiing, mountain biking, beach volleyball, automobiles, music (drums and piano)
Additional Information
- INTERESTS Tennis, skiing, mountain biking, beach volleyball, automobiles, music (drums and piano)
Skills
agency, banners, com, Conflict management, content, Conversion, Economics, editorial, email, English, French, German, hiring, HTML, http, Languages, Leadership, Law, Macros, marketing, meetings, Excel, Network, newsletter, Online Marketing, page, presenting, Project Management, quality, reception, Research, San, strategy, team management, VBA, websites, webmaster, workshops, articles
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Resume Overview
School Attended
- Université Paris IV Sorbonne
- Western Reserve Academy
- International School Basel
- University of Augsburg
Job Titles Held:
- ONLINE MARKETING MANAGER
- INTERN
Degrees
- July 2012 Bachelor of Arts : Université Paris IV Sorbonne - International Business and Languages English and French French
Literature, and Spanish
June 2009 High School Diploma : Western Reserve Academy
July 2006 Link building Seminar at : International School Basel
December 2013 University of Augsburg
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